News Briefs
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News briefsMore sustainable movement in the wetsuit market: Billabong introduces Upcycler program
After years of Patagonia producing neoprene-free wetsuits made from natural Yulex rubber, Alpkit recycling its wetsuits into new neoprene since 2023, Decathlon recently starting to produce wetsuits made from Yulex100 and Quiksilver just announcing that it is upcycling wetsuits into sunglasses, Australian surf and lifestyle brand Billabong has now introduced ...
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News briefsChinese Olympic medal winners to wear climate-neutral outfits from Anta
Chinese sportswear brand Anta, which is also an official partner of the Chinese Olympic Committee, has unveiled the outfit that the Chinese delegation will wear at the medal ceremonies during the upcoming Olympic Games in Paris. Anta, part of publicly listed Anta Sports, which also includes brands such as Arc’teryx, ...
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News briefsDeichmann subsidiary to distribute Kappa in Germany and Austria
The German footwear company Supremo is taking over distribution of the Italian sports lifestyle brand Kappa in Germany and Austria as it further expands its portfolio of licensed brands, which already includes Tom Tailor, Lurchi and Romika. Based in Pirmasens, in the Rhineland-Palatinate region of Germany, Supremo is majority ...
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News briefsMacron to outfit two more European clubs
Italian brand Macron continues to dress up top clubs. In the coming season, two more classic football clubs will wear sportswear with Macron’s logo, the Hero, printed on it. The jerseys of Ferencváros, the most titled and supported team in Hungary, will feature the Macron Hero in the coming seasons. ...
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News briefsJordan Brand’s cultural celebration of basketball and community in Paris
Source: Jordan Youssouf Fofana Jordan Brand is launching District 23, described as “an unprecedented elevation of Paris’ diverse 18th arrondissement into a global sport and cultural hub.” The initiative celebrates the diasporic cultures and international youth that also characterize basketball. District 23, under the creative direction ...
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News briefsNew Balance introduces its first American football cleats
Source: New Balance NB Fortress New Balance is introducing two football franchise models, the NB Prodigy and the NB Fortress, which were first revealed in April at the 2024 NFL draft in Detroit. The brand said the two models were created based on years of athlete insight ...
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News briefsWaugh steps down as CEO of PGA of America
Seth Waugh is stepping down after six years as CEO of PGA of America. His contract was up for renewal on June 30, but Waugh decided against it, said the organization. He will stay on in a senior advisory role. Kerry Haigh, the Chief Championships Officer and a key executive ...
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News briefsLululemon victorious in court against Nike
Once again, The United States Patent and Trademark Office’s Patent Trial and Appeal Board (PTAB) sided with Lululemon and canceled claims in two Nike patents that cover methods for calculating fitness scores from sensor data. The board ruled five claims of patent number 10,188,930 and eight claims of patent number ...
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News briefsGolden Goose introduces summer retail concept
Italian luxury sneaker brand Golden Goose is unveiling Bar Golden, a new retail experience inspired by the Italian culture and design of the 1960s. The new concept is launching in the seaside resorts of Forte dei Marmi, Italy, and Bodrum, Turkey. The stores showcase a selection of vintage objects such ...
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News briefsCrocs releases Comfort Report and extend net zero to 2040
Crocs has released its third annual Comfort Report, highlighting the company’s progress in corporate responsibility, including initiatives in social responsibility and sustainability. In the report, the company claims to have reached a “milestone” in material innovation by exceeding a monthly average of 20 percent bio-circular content in its proprietary Croslite ...
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News briefsConsumers can buy Spalding’s original Globetrotters game ball
Source: Spalding Limited-edition Spalding x Harlem Globetrotters Official Game Ball Spalding announced that the official game ball of the Harlem Globetrotters will be available for purchase for the first time. The limited edition, uniquely designed basketball will be featured at all Harlem Globetrotters games, giving fans the ...
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News briefsAmazon reportedly plans to launch Chinese goods discount store
According to the Financial Times, Amazon aims to include a new discount section on its app’s homepage with products from Chinese warehouses that can be delivered to shoppers in nine to 11 days. The news comes as Amazon faces intensifying competition from Chinese e-commerce platforms like Temu and Shein. The ...
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News briefsMunich posts 9% sales growth
Spanish sneaker brand Munich recorded sales exceeding €81 million in 2023, representing a 9 percent growth compared to the previous year and an 82 percent increase when compared to 2019, La Vanguardia reported. Growth last year was driven by internationalization and the expansion of its own retail network. Munich opened ...
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News briefsWilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941. As part of the multi-year extension, Wilson debuted its new factory in Ada, Ohio, ...
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News briefsAdidas and AFA to continue partnership until 2038
The Argentinian Football Association (AFA) and Adidas have extended their long-term kit supplier contract until 2038. The brand has been Argentina’s supplier since 2001. The long-term extension means that Adidas will continue to outfit the Argentinian men’s, women’s and youth teams throughout the next four FIFA Men’s World Cups in ...
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News briefsShops 1st Try relocates
After ten years, Shops 1st Try, Europe’s largest B2B snowboarding demo, is moving 35 kilometers from Alpbachtal to a new location in Hochfügen in Austria’s Ziller Valley. The date remains the same: January 19-21, 2025. The new location is divided into two areas: the On-Snow Demo and Exhibition Area in ...
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News briefsTSG moves Swiss sales in-house, new country manager
Swiss action sports company TSG International AG has announced that it will handle the entire sales process in Switzerland directly from Sept. 1, 2024, and will therefore end its cooperation with its previous Swiss distribution partner Bucher + Walt SA on August 31, 2024. Bucher + Walt will take over ...
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News briefsFoot Locker relaunch the FLX Rewards Program
Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth. Based on extensive consumer insights, the revamped FLX Rewards program introduces FLX Cash, which allows customers to ...
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News briefsQuiksilver upcycles wetsuits to sunglasses
Quiksilver will drop 150 pairs of sunglasses made from upcycled wetsuits, a limited-edition series created with French eyewear producer Oceneo. The eyewear line is the latest result of the board sports brand’s Take Back program, launched in 2022 to support research into developing a collection and recycling system for used ...
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News briefsCoupang appoints AI specialist to Board of Directors
Source: Coupang Asha Sharma Coupang, Inc., the technology company that acquired the assets of global online luxury company Farfetch Holdings earlier this year, has appointed Asha Sharma, Corporate Vice President and Head of Product, AI Platform at Microsoft, to the company’s Board of Directors. Prior to joining ...
