News Briefs – Page 133
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News briefsEivy signs snowboarder Jamie Anderson
Swedish base layer brand Eivy has signed a multi-year contract with U.S. snowboarder Jamie Anderson, multiple X-Games and Olympic gold medalist. Eivy is distributed in Europe, Japan, Australia, New Zealand and North America. The brand’s vision is less stuff, more adventure through “MultiFUNctional” clothing. Based in Åre, Eivy works with ...
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News briefsReebok returns to Brazilian soccer
Reebok has teamed up with renowned Brazilian soccer club Botafogo to become the official outfitter of the men’s and women’s teams and the youth division. The long-term strategic partnership marks Reebok’s return to Brazilian soccer. It is an important part of its global strategy ”to reclaim its rightful place in ...
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News briefsAmazon helps seize fake sports apparel and other counterfeit products in China
Amazon has announced the identification and disruption of three counterfeiting operations in China’s Guangdong and Jiangxi provinces, thanks to a collaboration between the local public security bureaus (PSBs) and intel provided by Amazon’s Counterfeit Crimes Unit (CCU). Chinese law enforcement seized more than 240,000 counterfeit items, including fake sports apparel, ...
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News briefsJohnson Health Tech narrows operating loss
Johnson Health Tech Co., the Taiwanese parent of the Matrix, Horizon, and Vision fitness brands and Synca massage chairs, lowered its year-over-year Q3 operating loss to TWD$115.5 million (€3.8m) from TWD$555.3 million. The profit attributable to owners of the parent improved to TWD$223.2 million (€7.3m) versus a loss of TWD$507.3 ...
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News briefsPeak Ski Company hires Michelle Parker to head development & innovation
Source: Peak Ski Company Michelle Parker Peak Ski Company has added big-mountain skier Michelle Parker to its leadership team as senior director of product development & innovation. Peak was launched earlier this year by Bode Miller and Andy Wirth and has already introduced the high-performance Peak by ...
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News briefsDanish orthopedics specialist KSO joins Running Experts Europe
Source: SPORT 2000 From left to right: Jannich Hammer Marker, COO KSO, Jörg Seifert, Head of Division Running SPORT 2000, Jan Steinicke, CEO KSO. Danish running and orthopedics specialist Kaiser Sport & Orthopaedi (KSO) has become part of Running Experts Europe, the network of running specialty retailers ...
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News briefsPeloton execs go from riches to rugs
Peloton’s co-founders, John Foley, Hisao Kushi and Yony Feng, and five more of its former executives have secured $25 million in Series A funding and founded a new direct-to-consumer (DTC) rug company. The venture capital firms on the deal were Addition and True Ventures. Addition’s founder, Lee Fixel, backed Peloton’s ...
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News briefsLululemon appoints China-based Apple executive to its board of directors
Lululemon Athletica Inc. has appointed Isabel Ge Mahe to its board of directors, effective immediately. Ge Mahe is vice president and general manager of Greater China at Apple, where she provides leadership and coordination for Apple’s entire team in China. In this role, she has played a key role in ...
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News briefsPentland Brands appoints new human resources director
Source: Pentland Brands Belinda Deery, new CHRO at Pentland Brands Pentland Brands, the parent company of several sports, outdoor and lifestyle brands including Speedo, Berghaus, Canterbury, Ellesse and Mitre, has appointed Belinda Deery as its new head of human resources. Deery is an experienced CHRO who has ...
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News briefsLaureus 2022 Sport for Good Index released
Laureus, the global organization that celebrates sporting excellence and the power of sport to transform the lives of children and young people, has unveiled the second edition of the Laureus Sport for Good Index. The Index, developed in partnership with sports media and events company SportsPro, highlights the brands that ...
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News briefsAndrea Varnier set to become the new CEO of Milano Cortina 2026
Andrea Varnier is set to become the new CEO of the organizing committee of the Milano Cortina 2026 Winter Olympic and Paralympic Games. Varnier was chosen for the role by Italy’s minister of sports, Andrea Abodi. His appointment will not be official until Italian prime minister Giorgia Meloni approves it. ...
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News briefsBuff and POW launch sixth collab collection
Source: Buff Buff x POW Buff®, a three-year partner of the non-profit organization focused on climate change legislation, announced the launch of a new artist collection in cooperation with Protect Our Winters (POW). Buff’s goal with the new collab products is to strengthen its conservation work, combat ...
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News briefsAsics to move parts of its production to other Asian countries
Nikkei Asia has reported that Asics is expanding its production to Indonesia and Cambodia to take advantage of the growing popularity of running in Southeast Asia and diversify its sources of supply. Asics makes about half of its running shoes in Vietnam, which benefits from a high-quality labor force and ...
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News briefsPeloton and Echelon settle all pending litigation
Peloton Interactive, Inc. and Echelon have settled all pending litigation between them, Peloton said in a press release on Nov. 8. All pending actions are dismissed. As a result of this global settlement, Echelon has agreed to cease using Peloton’s patented leaderboard technology in on-demand courses. The parties indicated they ...
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News briefsAsics releases USDC-only, NFT-linked running shoe
Pre-orders are almost closed – they’re running on Nov. 4-9 – for the Asics running shoe designed “to get the Web3 community moving” and for sale only in exchange for the digital currency known as USDC. USDC (U.S. Dollar Coin) is a digital currency of the so-called ...
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News briefsCraft publishes 240-page running guide containing just two sentences
Running shoe and apparel manufacturer Craft has released ”The Ultimate guide to running,” a 240-page coffee table book with a foreword by legendary long-distance runner and Craft athlete Tommy “Rivs” Puzey. Although the book is a real eye-catcher and design highlight, it contains only two short sentences: “Left foot. Right ...
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News briefsCanada Goose appoints chief HR officer
Source: Business Wire Jess Johannson Canada Goose has appointed Jess Johannson as chief human resources officer. In this role, she will be responsible for the company’s human resources strategy across corporate, manufacturing and retail. Johannson will oversee all global teams within human resources, including talent acquisition, employee ...
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News briefsHervis opens store in Saalfelden
Following its major revitalization offensive at the beginning of the year, Hervis has launched a new opening in Austria just in time for the start of the winter business. Equipped with the latest store concept, the Hervis store in Saalfelden opened its doors on Oct. 27 with an area of ...
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News briefsWolverine Worldwide appoints new lead independent director
Source: Business Wire Nicholas T. Wolverine World Wide, Inc. announced the appointment of Nicholas T. “Tom” Long as lead independent director of the company’s board of directors, effective Nov. 4, 2022. Long, who has been a member of Wolverine Worldwide’s board of directors since 2011 and currently ...
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News briefsChanges at Elevate Outdoor Collective’s marketing and sales teams in Europe
Source: Elevate Outdoor Collective Max Anselstetter, director of marketing EOC Europe “In response to the specific demands of the future,” Elevate Outdoor Collective (EOC) is setting the course for the expansion of its marketing team. As such, Max Anselstetter is taking on the role of director of ...
