News Briefs – Page 143
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News briefsAdidas relaunches its members week with consumer activation and product drops
The Adidas members week will return from Sept. 30 to Oct. 6, offering consumers seven days of products, activations and members-only rewards. This year’s members week brings members of the company’s adiClub activities and products that champion inclusivity. Among them is Authentic Balance Yoga, a line of gender-neutral apparel in ...
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News briefsInaugural Padel Expo Sweden with 3,300 visitors
The inaugural edition of Padel Expo Sweden, held on Sep. 16-18 in Stockholm, drew 3,300 visitors (exhibitors excluded), Anton Erlandsson has told CMDsport. This is less than expected for Erlandsson, who heads up Event, organizer of this event and of Padel Expo Roma, scheduled for Jan. 20-22. The target was ...
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News briefsRoyal Padel thriving despite standstill in the market
The chief executive of Royal Padel, Rafael Tarradas, has made twin declarations to CMDsport: for one thing, the European pádel market has ground to a halt; for another, sales for his own brand have taken off since September, thanks to customers from outside Spain. Barcelona-based Royal Padel enjoyed a 25 ...
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News briefsGo Sport opens new Paris store “La Salle de Sport”
Less than one year after the acquisition of Go Sport by Hermione People & Brands for one symbolic Euro from Rallye, the company has opened its first new store in Paris. The new, 1,700-square-meter ‘La Salle de Sport’ (the gym) retail concept at Boulevard de la Madeleine in the heart ...
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News briefsPeloton loses the next top executive
After its co-founders, Peloton Interactive also loses its CMO. Dara Treseder has left the company. She was the chief marketing officer of the interactive fitness platform for the last three years. Source: Autodesk On LinkedIn she wrote: „Today, on my birthday, I’m very excited to share ...
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News briefsAmazon on the wane, Decathlon supreme in e-bikes in Spain
Drawing data from the SEO software producer Sistrix, CMDsport has once again ranked the top ten e-commerce sites for e-bikes in Spain. The surprise this time around is that two local operations, Biciescapa.com and Bicimarket.com, have knocked Amazon.es down two pegs. Meanwhile, Decathlon.es has retained its top spot by a ...
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News briefs
Apple signs five-year sponsorship deal with NFL for Super Bowl halftime show
According to Sportico, the iPhone manufacturer Apple has signed a new contract with the National Football League (NFL) as the new sponsor of the Super Bowl halftime show. The company will pay nearly $50 million annually for the coming five years, with the event being billed as the “Apple Music ...
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News briefsJoma appears to have recovered from pandemic measures
Joma is set to exceed its sales for pre-lockdown 2019 by 15 to 20 percent, according to Diffusion Sport. Production director Fortu López told the trade publication at the recent Micam trade show that “the company is meeting expectations. Indeed, we’re exceeding our goals, which were to return to our ...
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News briefsProgred to distribute Converse accessories in Iberia and France
Until now the brand’s retail partner for Iberia – especially 20 El Corte Inglés locations – Progred Group has struck a deal with Converse to expand its distribution for the brand to accessories in Spain, Portugal, France and Andorra. These are to be sold through the major retailers of fashion, ...
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News briefsAdidas teams up with Soul Cap to make swimming more accessible
Adidas has announced its first swim cap made in partnership with London-based start-up Soul Cap. The partnership aims to promote greater diversity and inclusivity in the world of swimming. The debut Adidas x Soul Cap swim cap has been designed in a range of sizes for adults or children with ...
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News briefsMizuno launches eco-friendly Wave Neo shoes
Mizuno is introducing its Wave Neo Collection, described by the brand as “its first running shoes that balance carbon impact” and as the collection with “the lowest environmental impact in Mizuno’s history.” The carbon impact during the product life cycle of the Wave Neo Collection will be balanced by the ...
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News briefsNFW Footwear Collective is growing
New Balance and Wolverine Worldwide have joined Natural Fiber Welding’s (NFW) Footwear Collective, a cooperative platform aiming to promote widespread adoption of low carbon, biobased materials from nutrients, which are safe to return to the earth at the end of a product’s life. Through the Footwear Collective, NFW and its ...
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News briefsVapesol launches soles made from factory waste of nitril gloves
The Portuguese company Vapesol, which manufactures more than five million pairs of soles yearly (according to its website), has teamed with the nitril glove company Raclac to produce of footwear soles from industrial waste. Raclac claims to be the only manufacturer of nitril examination gloves in Europe. ...
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News briefsNew microfiber pollution report released by U.S. federal institution
Mandated by the U.S. Congress, the Interagency Marine Debris Coordinating Committee (IMDCC) has delivered a new report on microfiber pollution. Besides a clearer definition of microfibers, the report features an assessment of the sources, prevalence and causes of microfiber pollution and gives recommends a standardized method with which to measure ...
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News briefsThe EU supports circular sportswear project with funds
An initiative to make 100 percent bio-based performance sportswear is to get funding from the European Commission as part of its S4 Fashion project, with the contribution of the EU’s European Innovation Council and SMEs Executive Agency (EISMEA). BioAce is a joint project from Circuvate, a German sustainable materials consultancy, ...
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News briefsAnta to build international operations center in Suzhou
Sports group Anta, headquartered in China’s Fujian province, is planning to build an international operations center in the city of Suzhou, the trade publication Sportstextiles has reported. The new 160,000-square-meter center will be built within the China–Singapore Suzhou Industrial Park, also known as Suzhou Industrial Park. The total investment will ...
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News briefsTherabody announces $165 million growth equity round
Wellness technology firm Therabody has announced the close of its growth equity round with a total financial backing of $165 million. The capital raise, led by private equity firm North Castle Partners, includes existing investors such as Kevin Hart’s HartBeat Ventures and Aaron Rodgers’ Rx3 Ventures. J.P. Morgan served as ...
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News briefs
Fourth country rules that Google Analytics runs afoul of EU law
The Danish Data Protection Agency has determined that the operations of Google Analytics are unlawful in Denmark without “the implementation of supplementary measures in addition to the settings provided by Google.” At issue is the protections on consumer data collected in Europe for dispatch to the U.S. As the agency ...
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News briefsDecathlon becomes official partner of Paris 2024
Decathlon has become an official partner of the Paris edition of the Olympic and Paralympic Games, scheduled for 2024. The company will be supplying the games’ 45,000 volunteers with a variety of products, holding a number of related events at its 300-odd stores in France, introducing a capsule collection with ...
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News briefsWolverine and 3M aim to settle the PFAS class action against them
Wolverine Worldwide and 3M have reached a settlement with landowners around Rockford and Belmont in Kent County, Michigan, as our American colleagues at SGI are reporting. Facing a class-action lawsuit over the contamination of local drinking water by tannery sludge (in the form of per- and polyfluoroalkyl substances, or PFAS), ...
