News Briefs – Page 167
-
News briefsReebok and Zappos present new adaptive footwear collection
Reebok has launched its first collection of adaptive footwear in the U.S., “Reebok Fit to Fit.” The brand has teamed up with online shoe retailer Zappos.com to release its brand new adaptive footwear for people with disabilities. Zappos already has experience with adaptive product offerings for several years with Zappos ...
-
News briefsNike starts Re-Creation program in L.A.
Following Nike Grind (launched in 1992), Nike Refurbished and Nike Recycling & Donation, Nike’s latest program to promote a circular future is Nike Re-Creation, which collects old and unwanted items locally and uses them to create new, locally designed and manufactured products. Nike Re-Creation initiates a new circular business model ...
-
News briefsSkechers to supply official footwear for U.S. pickleball
Skechers has become the official footwear company for USA Pickleball, the Association of Pickleball Professionals (APP) Tour and Major League Pickleball (MLP). The brand has entered into multi-year deals with each as well as with the Chicago-based marketing firm Intersport. According to its president, Michael Greenberg, Skechers introduced its first ...
-
News briefs
SaaS provider Stravito launches new market research tool for retailers
The Swedish software provider Stravito, based in Stockholm, has launched Atlas. This new AI-based market research program targets non-research teams across retail businesses, delivering insights and market data from the retail industry and digestible and ready-to-use images, charts and material for presentations. The new software-as-a-service tool promises easy navigation utilizing ...
-
News briefs
Under Armour capsule collection available at Aldi Spain
The discount supermarket chain Aldi will be selling a capsule collection from the U.S. sportswear brand Under Armour in its Spanish stores. The collection comprises eight products, including both apparel and footwear, with prices ranging from €14.99 to €34.99. The products will be available at all the chain’s physical stores ...
-
News briefsIntersport South East Europe opens new 25,000-sqm logistics center
Source: Fourlis Group New Intersport logistics center, southeast Europe The Intersport South East Europe subsidiary, based in Greece, has opened its new logistics center, run by Trade Logistics S.A. (both companies belonging to the Fourlis group). The new 25,000-square-meter facility in Oinofyta/Boeotia is a fully automated distribution ...
-
News briefs
A new zone for boardsports start-ups in France’s New Aquitaine
EuroSIMA, the European surf industry association, has agreed on a new partnership with the Médoc Atlantique Agglomeration Community to create an economic activity zone dedicated to boardsports in the municipality of Lacanau, in France’s southwest, Sport-Guide reported. The announcement was made by Jean-Louis Rodrigues, the president of EuroSIMA, at the ...
-
News briefs
Sport Achat Hiver to take place in January
The next edition of Sport Achat Hiver, the B2B event for industry professionals in the mountain, outdoor and winter sports markets, will take place in January instead of March. Sport Achat is organized in Lyon, France, by Sportair. The last edition of the trade show, which took place on March ...
-
News briefs
Wilson partners with Italy Major Premier Padel
Wilson Sporting Goods is partnering with Italy Major Premier Padel as an official sponsor of the event. The final is scheduled to take place on May 29 at Rome’s Foro Italico sports complex. Wilson is the “Official Equipment” of the tournament.
-
News briefsVans opens new store in Milan
Vans has opened a three-story, 300-square-meter shop in Milan’s Via Orefici at the Orefici11 retail space, which also hosts brands like The North Face, Timberland and Napapijri. It is Vans’ 36th store in Italy and its fifth in Milan. Steve Van Doren, the son of Vans’ founder Paul Van Doren ...
-
News briefs
FIFA president spoke at WEF annual meeting in Davos
Speaking at a panel session at the World Economic Forum (WEF) annual meeting in Davos on May 23, FIFA president Gianni Infantino stressed football’s ability to unite people globally. Infantino used the upcoming FIFA World Cup in Qatar as an example of an upcoming opportunity. The session, titled “Sport as ...
-
News briefsJD separates roles of chair and CEO
U.K.-based JD Sports Fashion announced that as a result of an ongoing review of its internal corporate governance and control, it has decided to accelerate the separation of the roles of chairman and chief executive officer announced last year. As a result, Peter Cowgill, executive chairman since 2004, will step ...
-
News briefsU.S. provider of “Gravity Sportswear” secures $6 million seed funding
Omorpho, a Portland, Oregon-based sports and fitness company that provides microweighted athletic apparel for fitness training, has closed a $6 million seed funding round at a $26 million valuation, bringing its total funding raised to $13 million. The investment was led by KB Partners, a venture capital firm focused on ...
-
News briefsRoxy releases new campaign
The Boardriders, Inc. brand Roxy is back with a second chapter celebrating female boardriders’ supernatural strength and dedication. After last year’s “Cute” campaign took control of a long-running narrative associated with female surfers, this year’s chapter deepens the message by giving new meaning to another familiar colloquialism. Over the years, ...
-
News briefsIcebug stays true to promoting a sustainable lifestyle as sales and profits rise
The Swedish footwear brand Icebug generated a 37.8 percent increase in annual net profit to 22.83 million Swedish kronor (€2.18m) for the 12 months ended Feb. 28 compared to SEK 16.6 million in the prior year. The financial year profit margin was 9.9 percent as total yearly revenues grew 38.9 ...
-
News briefsAdidas unveils expanded US headquarters
Adidas has completed a 20,400-square-meter expansion of its North American headquarters in Portland, Oregon. The project, which kicked off before the pandemic in 2018, includes three additional buildings on campus, a new gym, cafes, parking and a soccer field. The expansion was realized by the team of Portland-based Lever Architecture, ...
-
News briefsJD to open four stores in Andalusia
According to CMDsport, JD will be opening four stores in Andalusia over the next several weeks, raising its total doors in Spain to 88. The first of the four is scheduled for Seville on May 28, and the first store in Alcalá de Guadaira will follow on June 11. The ...
-
News briefsNotox launches surfboards made from upcycled carbon fiber and bio-resin epoxy
The French surfboard company Notox is partnering with the epoxy resin system supplier Sicomin and Airbus to create a line of “eco-surfboards,” using post-industry carbon waste from the Airbus production in Nantes. The new R-Carbon technology boards are made from end-of-roll pieces or defective carbon fabrics that ...
-
News briefsMelbourne to host the 2022 World Swimming Championships
FINA (Fédération Internationale de Natation) announced that the Australian city of Melbourne would host the 16th World Swimming Championships (25m). The short-term allocation had become necessary because the swimming world federation removed the event from Kazan following Russia’s invasion of Ukraine. The World Championships will be held at the Melbourne ...
-
News briefsNew UEFA Champions League finals ball with a message, auction for UNHCR
Adidas has unveiled the official match ball for the 2022 UEFA Champions League final, held in Paris on May 28. With the inscription “мир | PEACE,” the ball will not be available in stores as it takes one of the biggest stages in sports as an opportunity to unite the ...
