News Briefs – Page 175
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News briefsWeSports strengthens position in floorball with purchase of Evosport, owner of Oxdog
WeSports, a Stockholm-based group of individual sports, outdoor and mobility companies operating both online and with physical stores and product brands, has acquired Evosport AB. Founded in 2011, Evosport designs, develops and distributes floorball products and equipment globally under the Oxdog brand, the largest floorball brand on social media, according ...
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News briefsNBA and Foot Locker Europe announce extension of multi-year partnership
The U.S. National Basketball Association (NBA) and Foot Locker Europe announced on April 13 a multi-year collaboration that will see the partners renovate basketball courts and host youth basketball clinics and fan events across Europe. As part of the partnership and Foot Locker’s #RaiseTheGame program, the NBA and Foot Locker ...
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News briefsMark Phares promoted to global GM of Smith Optics
Smith Optics, the U.S. eyewear and helmet brand owned by the Safilo Group, has promoted Mark Phares, who has been with the company for a total of 20 years, to global general manager. Phares spent 17 years within the Smith organization in various sales and management roles before leaving the ...
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News briefsSerena Williams’ venture fund invests seven-figure sum in U.K. sports tech platform
OpenSponsorship, a sports marketing startup founded in New York in 2015 by British entrepreneur Ishveen Jolly, has secured a seven-figure investment from Serena Ventures to support the company’s expansion into the UK. Ishveen, who was then a sports agent, started OpenSponsorship as an alternative way for athletes to access brands ...
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News briefsNorth to step down as president of commercial strategy at Boardriders
According to ShopEatSurf, Shannan North is retiring from his role as president commercial strategy and growth & chief brand officer at Boardriders. He had been with Billabong since 2014 and held the position at Boardriders since 2021. Boardriders CEO Arne Arens will assume North’s duties and work closely with all ...
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News briefsABG hires sports and broadcast media executive to drive new business
Source: ABG Kiyoshi Nakamura Authentic Brands Group (ABG), the owner of a wide range of lifestyle and fashion brands including Airwalk, Prince, Reebok, Spyder, Tretorn and Volcom, has announced that Kiyoshi Nakamura is joining the company to help develop new business in the Asia Pacific region and ...
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News briefsNew Wave Group expects to beat Q1 market expectations
Sweden-based New Wave Group, which owns brands such as Craft and Cutter & Back and distributes several others, said in a press release that it is forecasting higher sales and earnings than the market expectations for the first quarter. On April 12, New Wave said its operating profit for the ...
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News briefs
Intersport Spain’s sales up by 1.9% in Q1
According to CMDsport, sales at Intersport Spain were up year-on-year by 1.9 percent, to €57.5 million, for the first quarter of 2022. Full-year sales for 2021 amounted to €246 million, up by 15 percent from 2020 but still 14 percent shy of 2019’s €287 million. Although revenues are but halfway ...
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News briefsMaïté Angleys joins BSI as new corporate responsibility officer
Source: BSI Maïté Angleys As of May 16, 2022, Maïté Angleys will take over the corporate responsibility division of the German Sporting Goods Industry Association (BSI) in Berlin. She comes from the British GearForm Group, which includes the Nikwax and Páramo brands, where she was responsible for ...
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News briefsSport 2000 offers running sales training for specialists and general retailers
With its new training format – “expert running consultancy,” a special training program for the sales staff of its running specialty stores and in the running section of generalist stores – the running division of the German Sport 2000 buying group seeks to instill a deeper insight into biomechanics, anatomy ...
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News briefsSouth African sportswear retailer Studio 88 Group acquired by Mr Price
Fashion and home goods retailer Mr Price, a publicly-traded company based in Durban, South Africa, announced that it is acquiring 70 percent of the shares in Studio 88 Group, a major retailer of sneakers and apparel from Nike, Adidas, Vans and many other sportswear brands in South Africa, for 3.3 ...
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News briefsIntersport Germany invests in fully automated, rebuilt and expanded central warehouse
The Intersport warehouse in Heilbronn, Germany, has reached its limits due to years of growth in product ranges, unit numbers, complexity and stock turnover. A massive investment in floor space and logistics software and hardware has significantly increased the purchasing community’s warehouse size: In addition to the existing building, a ...
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News briefsAdidas Originals introduces custom metaverse avatars
Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...
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News briefs
Veja cooperates with luxury brand Mansur Gavriel
French shoe brand Veja has collaborated with Mansur Gavriel, the New York-based luxury shoe and bag brand, on a fresh take on Veja’s Campo sneaker. The classic Campo has been re-imagined in an array of Mansur Gavriel’s signature bright colors. Mansur Gavriel explained that each Veja x MG sneaker was ...
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News briefsNike collaborates with Billie Eilish on eco-friendly AF1 and apparel capsule
Nike and Billie Eilish, the award-winning singer and songwriter, have re-imagined the Nike Air Force 1 (AF1) using the singer’s “environmentally preferred materials.” The entire shoe is made from 18 percent post-consumer recycled content. For the AF1, Eilish chose a synthetic nubuck material that uses 80 percent recycled materials. The ...
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News briefsLululemon expands “Like New” resale program across U.S.
After launching its “Like New” pilot program last spring in 80 stores in California and Texas in collaboration with Trove, recognized industry experts in branded re-commerce, to support with resale technology and operations, Canadian athleisure brand Lululemon, which most recently expanded into the running and tennis markets, has expanded its ...
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News briefsVSSÖ president Kellermayr resigns, association’s board with new structure
With Gernot Kellermayr leaving the organization after 14 years of presidency, the Austrian Association of Sporting Goods Manufacturers and Suppliers (VSSÖ) is reorganizing its presidium. In the future, the presidium of the VSSÖ, which defines the operational and strategic goals of the association, will be composed of four members with ...
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News briefsNPD sport consumer survey examines sports activities in Europe
The latest Sport Consumer Survey IV: Europe by NPD, conducted among consumers in Germany, France, the U.K., Italy and Spain, has examined consumer’s sporting activities during the 2021 pandemic. According to the report, hiking, yoga and running were the top activities in Europe, while soccer was the only sport that ...
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News briefsNew digital CSR training program helps companies build a more meaningful business
The Swedish business development consultancy Helping You Grow International Business AB (Huginbiz) is offering a new digital training program starting this September to help brands transition to a more sustainable and responsible business. “Better Every Day” is a 6-month introductory program that introduces sustainability and CSR and how to effectively ...
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News briefsDecathlon revises loyalty program
This month Decathlon is advertising its revised French loyalty program, Decat’Club, with a marketing campaign called “Coup de Projecteur,” which means something like “slide show” or “film showing.” Customers must sign up for a Decathlon account first, and any purchase made through the account will sign them up automatically for ...
