News Briefs – Page 179
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News briefsDecathlon hires new marketing head
Nathalie Jacquier has been appointed as marketing strategy and clients leader at Decathlon. The news was originally reported by LSA based on Jacquier’s own post on Linked In. Most recently, Jacquier worked for nearly three years at Carrefour as director of strategic marketing, brand and media, Carrefour France and group. ...
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News briefsSuuntoPlus Guides bring new, dynamic features to Suunto watches
About ten years after Suunto’s first app platform, Suunto AppZone, the Finnish GPS sports watch and dive computer specialist is now bringing the new SuuntoPlus Guides to its Suunto 9, Suunto 5 and Suunto 3 watch models. The new SuuntoPlus Guides provide athletes with personalized real-time guidance from their favorite ...
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News briefsAsics researches impact of physical exercise on mental state
In the ongoing Asics’ Uplifting Minds study, research conducted over a period of eight months and with thousands of participants so far, the brand has found a significant impact of physical inactivity on the participants’ minds. Part of the study was the ”Mind Race”, an experiment for which regular exercisers ...
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News briefs
Padel Nuestro to sponsor racquet-sports academy
According to CMDsport, Padel Nuestro has struck a deal with Equelité JCF – Sanyo Padel Academy to sponsor its Área de Pádel and all events held there. Run by former professional tennis player Juan Carlos Ferrero and current World Padel Tour (WPT) player Sanyo Gutiérrez, the academy is among the ...
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News briefsFootwear start-up Hylo raises €2.9 million for low-CO2 vegan shoes
The U.K.-based brand Hylo Athletics, co-founded by ex-football professional Michael Doughty in 2020, has secured €2.9 million in a Series A funding round for its vegan-friendly sneakers that are made with natural rubber, cotton, algae and corn fiber. The company claims the “corn runners” have a 52 percent lower carbon ...
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News briefsAdidas to revamp its club, reissues NFTs
Adidas will be holding a weeklong celebration, on April 1-7, through Confirmed, its app for the sale of exclusive products. So-called ”Members Week” will see a number of launches, among them that of the adiClub, a revision of the former Creators Club, running on a point system and providing access ...
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News briefsFitnessConnected, therapie München and ISPO Munich cooperate
In November, FitnessConnected and therapie München will coincide at the same time as ISPO Munich. The cooperation of the three trade shows includes clear focal points: FitnessConnected will concentrate on the topic of “commercial fitness” in a dedicated trade show hall, ISPO Munich will feature the topic of “home fitness” ...
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News briefsNew Balance opens fifth North American factory
New Balance has opened its 80,000-square-foot “Factory of the Future” in Methuen, Mass. for production of its Made 990v5 model. The Methuen plant, which underwent a roughly $20 million renovation, is the company’s fifth factory in North America. All five factories contribute to the production of “New Balance Made” sneakers, ...
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News briefsDecathlon suspends activities in Russia
After Decathlon had initially announced to keep its 60 brick-and-mortar and the web store open in Russia until further notice following the outbreak of war in Ukraine to protect its employees from possible harmful measures, the French company has now announced that it is ceasing its operations in the country ...
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News briefsOrthoLite announces new sales manager for Portugal
Source: OrthoLite Marisa Costa Insole specialist OrthoLite is expanding its global sales management team in Europe with the appointment of Marisa Costa as its new sales manager for Portugal. Costa has extensive experience in footwear development and design, working with both brands and factories in the past. ...
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News briefsJenifer Boughey is Garmin’s new head of corporate communication
Source: Garmin Jenifer Boughey Garmin has strengthened its communications team with Jenifer Boughey as the new head of corporate communications at its Munich office. Having held numerous senior positions in global, regional and local communications departments at EDS, Rolls-Royce, Fujitsu Siemens and most recently Fujitsu, Boughey is ...
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News briefsSigna’s Padel-Point launches French amateur padel tour supported by Cupra
Padel-Point, a brand of Tennis-Point GmbH, a Signa Sports United company, has launched the Cupra Padel-Point Tour, France 2022. The first event of its kind in France, consisting of eleven tournaments across the country from April to September, is designed to create a world-class amateur padel tournament in France and ...
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News briefsSport 2000 Absolute Teamsport concept grows by two new specialized stores in Germany
Two new shops in Germany have opened their doors under the Absolute Teamsport concept by Sport 2000. The concept aims to provide a specialized, comprehensive range of team sports products and services. With the new Absolute Teamsport Rauscheid in Alsdorf and the Absolute Teamsport Burdenski Sportswear in Bremen, the total ...
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News briefsRegeneration.VC launches $45 million fund for sustainable investments
The newly launched venture capital fund Regeneration.VC, based in Los Angeles, has closed its $45 million inaugural fund. The company aims to support circular business models, as initially done with materials science company Pangaia, rental service Arrive or vegan hide producer VitroLabs. Regeneration.VC’s investment strategy encompasses design (materials and packaging), ...
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News briefsPádel Nuestro renews tournament sponsorship
According to CMDsport, Pádel Nuestro has extended to 2023 its deal to be the “premium” sponsor and official store of the Challenger youth tournaments put on by the World Padel Tour (WPT) and Ultimate Padel Company (UPC). The original deal dates to last year and the tournaments have since evolved ...
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News briefsAllied Feather + Down releases first down capsule collection in the U.S.
Allied Feather + Down has announced the U.S. drop of its first down jacket capsule collection. It will be available on Allied’s Zero Degrees North website. The collection of four jackets, originally released exclusively to the Japanese market this past autumn, is described as blurring the line “between outdoor performance ...
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News briefsDainese wants to grow in Asia and the U.S. while doubling revenues
In a recent interview with Italian newspaper La Stampa on March 21, Cristiano Silei, who has been at the head of Dainese for the last seven years, said that the company is putting growth in Asia and the U.S. at the heart of its expansion plans. The brand is already ...
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News briefsAmazon to open first fulfilment center in Turkey
Amazon has announced plans to open its first logistics base in Turkey in autumn 2022. The facility, which will be based in Istanbul’s Tuzla municipality, is expected to create 1,000 new jobs during the first year. Amazon is investing more than 100 million dollars in the new site, which is ...
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News briefsFoot Locker wants to reach net zero greenhouse gas emissions by 2050
Foot Locker has announced its ambition to achieve net-zero greenhouse gas (GHG) emissions by 2050 or sooner, answering the call to limit the global temperature rise to 1.5°C as well as feedback from stakeholders. This target was described by the specialty athletic retailer as “an important milestone in the company’s ...
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News briefs
New study highlights dangerous chemicals in counterfeit goods
The American Apparel & Footwear Association (AAFA) has unveiled the results of a recent study on the dangers of counterfeit goods for consumers, conducted with British quality assurance provider Intertek. The study focused on the dangers of hazardous chemicals and heavy metals. Tests were conducted on clothing, footwear and accessories. ...
