News Briefs – Page 181
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News briefsLacoste and Minecraft unveil collaborative apparel collection
Lacoste has teamed up with Minecraft on a new apparel collection for spring/summer 2022. The Lacoste x Minecraft collaboration was officially launched at the ESpot, a gaming venue in Paris’ iconic Rue de Rivoli, on March 12, in the presence of gaming personalities including Atomicari, Shubble, Smajor and Broky Brawks. ...
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News briefsTriathlon apparel brand Tri-Fit makes its international debut
Tri-Fit, an Australian triathlon clothing brand, is expanding to the global market. Tri-Fit was originally created by Simon Bennett in 2013 in Sydney as a group fitness facility aimed at endurance athletes. In 2017, when Bennett was joined by his friend, triathlete and Ironman finisher Dan Evans, the brand shifted ...
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News briefsLuanvi expects 15% sales growth from increased international presence
Luanvi expects to see its revenues grow by 15 percent this year compared to 2021, with sales reaching €16.6 million. As reported by Palco23, growth is expected to come from expanded international presence through local distributors. The Spanish brand will put a special focus on Latin America and France. Luanvi ...
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News briefsFoot Locker appoints president, global brands
Foot Locker, Inc., the New York-based specialty sports retailer, has announced the appointment of Samantha Lomow as president of global brands – a new role for the retailer – effective March 18. Lomow joins Foot Locker from Hasbro, where she served as president, branded entertainment and previously as president, entertainment ...
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News briefs
Intersport extends its partnership with the French Football Federation
Intersport has extended its contract with the French Football Federation (FFF) as merchandising distribution partner. The agreement, which was first signed in 2017, has been extended until the 2024 UEFA European Football Championship.
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News briefsWoolmark’s Performance Challenge winners announced
The Woolmark Company has announced the four winners and 12 innovative finalist concepts for the 2021 Woolmark Performance Challenge, an idea platform for the sports and performance market. This year, for the first time, the Woolmark Performance Challenge partnered with two brands: Swiss company On Running and Italian company Salewa. ...
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News briefs
Decathlon signs agreement with ADESP
According to CMDsport, Decathlon has signed an agreement on inclusivity, equality and sustainability with the Spanish Sports Association (ADESP). One of its programs is to mentor female managers in sports federations, another is to promote the employment of handicapped athletes, and yet others aim to have athletes test Decathlon products ...
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News briefsStella will produce more in Indonesia
While starting up its new shoe manufacturing facility in Solo, Indonesia, Stella International Holdings Limited is already planning to add a second factory to make 15 million pairs a year in the country, following a $120 million investment from its largest client, which represented 34 percent of its revenues last ...
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News briefsVF veteran Kevin Bailey back at Vans as global brand president
VF Corp. has appointed Kevin Bailey to the position of global brand president of Vans. Bailey will continue to report to VF chairman, president and CEO Steve Rendle and will serve on the company’s executive leadership team. Source: VF Corp Kevin Bailey With this appointment, Bailey returns ...
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News briefsCinelli and Inter release Milan-centered collaborative collection
Cinelli, the Italian bicycle manufacturing company from Milan, and Milan-based football club Inter have joined forces to create an exclusive collection of limited-edition products. Inter has described the collaboration as part of its brand development and positioning, “showcasing that the club is capable of thriving in worlds beyond football and ...
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News briefsHydrow raises $55 million in Series D funding
Hydrow, the at-home connected rower, has announced that it has raised around $55 million in Series D funding, led by Constitution Capital with continued support from L Catterton and RX3 Ventures and additional participation from Liberty Street, Activant Capital and Sandbridge Capital. L Catterton, the largest global consumer-focused private equity ...
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News briefsPolartec sponsors 3D design online training with Portland Apparel Lab
In October 2021, Polartec launched a partnership with 3D solutions provider Browzwear and is now pushing further into the 3D design space. Starting in April 2022, the fabric specialist is sponsoring three design courses by the Portland Apparel Lab (PAL) to certify designers in VStitcher software, an industry-standard program from ...
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News briefsChampion launches new women’s campaign with rapper Saweetie
U.S. brand Champion has hired rapper/singer Saweetie (born Diamonté Harper) as its first-ever global culture consultant. The singer has more than 13 million Instagram followers and is spearheading the new Champion women’s campaign headlined “Get it Girl” that features the “Champion Circle,” a group of twelve diverse, female collegiate athletes, ...
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News briefsAbercrombie & Fitch launches new activewear line
Global textile retailer Abercrombie & Fitch (A&F) has launched a new activewear sub-brand for women and men named Your Personal Best (YPB) that is currently available only in most North American Abercrombie & Fitch stores and online. Offering a size range from XXS to XXL with additional ...
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News briefsTennis-Point is the new sponsor of ITA’s Collegiate Tennis Rankings
Tennis-Point is the new official sponsor of the ITA Collegiate Tennis Rankings. As the governing body of college tennis in the U.S., the Intercollegiate Tennis Association (ITA) administers regional and national rankings for all five divisions of college tennis (NCAA Division I, Division II, Division III, NAIA and NJCAA), including ...
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News briefsPadel Trend Expo 2022, the first major Italian trade show dedicated to padel
The inaugural edition of the Padel Trend Expo will take place at Palazzo dei Congressi in Rome on Sept. 16-18, 2022. The event is organized by Next Group, an integrated communication group with its subsidiary Padel Trend Srl and in collaboration with the Italian Tennis Federation (FIT). The new event, ...
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News briefsReal Madrid will donate €1 million for Ukraine aid
Real Madrid Club de Fútbol has announced that it will donate €1 million within the framework of “Everyone with Ukraine,” a campaign that was launched by the Real Madrid Foundation on March 5 to help alleviate the humanitarian needs of the displaced population in Ukraine. Some of the funds raised ...
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News briefsLeki has a new brand identity
After 33 years, German pole manufacturer Leki has unveiled its new logo as part of a new, comprehensive brand identity that will be rolled out from March 2022, including a new website. “The brand’s evolution is logical and brings more focus on the essentials. The emotionalization of the brand moves ...
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News briefs
U.K. trade show organizer Raccoon buys U.S. B2C event from SIA
Raccoon Events, the British company behind the National Running Show and the National Outdoor Expo in the U.K., has acquired the Snowbound Festival from Snowsports Industries America (SIA). Raccoon and SIA announced that they would form a long-term partnership in conjunction with the Snowbound B2C event. The partnership aims to ...
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News briefs
K-Swiss names VP of marketing and director of e-commerce
K-Swiss, together with Palladium under the umbrella of Chinese manufacturer Xtep since 2019, has a new VP of marketing: Anna Amador brings rich industry experience from previous positions at Skechers, Adidas and Nike. ”I’m thrilled to join the team and contribute to the success of the heritage brands of K-Swiss ...
