News Briefs – Page 182
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News briefsU.S. Customs detains goods from Li-Ning at border
Effective March 14, 2022, the U.S. Customs and Border Protection (CBP) has detained merchandise produced or manufactured by Li-Ning at all U.S. ports of entry. The measure is the result of an investigation by the CBP indicating Li-Ning uses North Korean slave labor in its supply chain. In the statement, ...
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News briefsSpotify to be FC Barcelona’s new main partner
With the start of the 2022/2023 season this summer, the music streaming service Spotify will become FC Barcelona’s new main sponsor, replacing Rakuten. The contract is initially effective for four seasons and includes jersey sponsorship for the men’s and women’s teams as well as naming rights for the stadium. As ...
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News briefsTréndico is entering the phygital era
Tréndico Group will be taking “all necessary steps” to bring its Atleet and Foot on Mars stores into the “phygital” (physical + digital) realm. Speaking to CMDsport, group CEO Carlos Tejeda laid out the rationale as follows: “The main changes in the market are generated by the consumer, and right ...
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News briefs
Julbo USA hires new sports marketing manager
Tyler Cohen is Julbo’s new sports marketing manager in the U.S. In this new position, Cohen will be responsible for managing and coordinating all aspects of trade shows and consumer events, athlete management and brand partnerships, as well as contributing to content creation to activate the brand online and at ...
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News briefs
Alibaba to conquer Europe with digital marketing agency POD Studios
Alibaba has tapped POD Studios as its new paid digital marketing agency. The goal of the e-commerce marketplace is to grow in Europe with POD’s digital expertise in the B2B and B2C sectors. For this purpose, campaigns are to be developed for the most important digital platforms and then executed ...
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News briefs
VF suspends commercial activities in Russia and supports refugees
VF Corp. has joined those companies temporarily suspending commercial operations in Russia. Accordingly, VF has closed Vans-operated retail stores across the country and suspended processing e-commerce orders through the Vans and The North Face brand websites, the company said. The VF Foundation has donated $250,000 to UNHCR, the United Nations ...
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News briefsNew Global Category Manager for cross training at inov-8
After an eight-year absence, Chris Melton has returned to British running, hiking and fitness brand inov-8 as the new global category manager for cross training. Starting March 14, he is also responsible for the sales of footwear and apparel in Central and South America. Source: innov-8 Chris Melton ...
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News briefsWomen’s activewear e-shop Apparelle launches end of March
A new online store concept will launch on March 21, 2022: Apparelle. According to theindustry.fashion, the new shop concept will feature 25 brands from established to niche brands and newcomers, including Lorna Jane, Bala and Free People Movement. The founder of the new Apparelle store is Amber Goodwin, an ex-investment ...
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News briefsFidlock unveils concept sneaker with new closure system
Fidlock, the German company specializing in innovative magnetic fasteners, unveiled a brand new Concept Sneaker with the innovative Fidlock Winch closure/adjustment system. The sneaker, an athletic shoe with the new Winch closure, will not be available to the public, but serve as a showcase for potential collaborations. The company will ...
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News briefsNike releases 20th impact report
Nike has published Breaking Barriers - FY21 Nike Inc. Impact Report, which marks the company’s 20th year of reporting its corporate social responsibility (CSR) progress. According to the new report, Nike is on track with the majority of its 29 targets for 2025 and expects to keep all targets on ...
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News briefsBarcelona wants to host the 2024 America’s Cup
Barcelona will bid to host the 2024 edition of America’s Cup, the iconic sailing race which is also the oldest trophy international sport, established in 1851. The news was first unveiled by the Spanish daily newspaper La Vanguardia. The other bidders on the shortlist include fellow Spanish city Málaga, Cork ...
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News briefsKicks Crew raises $6 million in Series A funding
Kicks Crew, a global e-commerce platform for sneakers and apparel, announced the closing of a $6 million Series A funding. The financing was led by Gobi Partners, Asia-based private investment group Pacific Century Group and DL Securities Hong Kong. The capital raised will help strengthen the company’s position in the ...
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News briefs
Nordica builds new North American sports marketing team
Nordica is establishing a new North American sports marketing team to serve as the foundation for optimized communications and service to the North American race, freeski and pro communities. Nordica’s Joe Cavallaro will lead the newly formed team and implement an advanced promotional strategy to support sell-in and sell-out activities. ...
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News briefsPeloton expands leadership team with new chief supply chain officer and chief people officer
Peloton announced that Andrew Rendich has joined the company as chief supply chain officer, effective March 16. Previously SVP, global head of people, Shari Eaton, has been promoted to chief people officer. Andrew Rendich Rendich, who brings 30 years of experience in supply chain, operations, customer service ...
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News briefsDecathlon partners with GIZ on sustainability efforts in Vietnam
Decathlon and the German Development Agency (GIZ – Deutsche Gesellschaft für Internationale Zusammenarbeit) will be collaborating this year on two joint initiatives to reduce the environmental impact of Vietnam’s garment and textile factories. The two joint projects are “Climate Protection through Sustainable Bioenergy Markets in Vietnam” (GIZ BEM) and “Fostering ...
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News briefsTrusTrace starts new software solution for real-time traceability from fiber to product
Software service supplier TrusTrace, based in Stockholm and Coimbatore, India, has launched its new TrusTrace Certified Material Compliance platform, a software solution that aims to link all purchase orders to production steps, certificates, supplier declarations and quality reports for real-time traceability. The new TrusTrace Certified Material Compliance service wants to ...
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News briefs
England Golf to receive nearly £8 million from Sport England to tackle inequalities
England Golf will receive an investment of £7.97 million (€9.52m) of government and National Lottery funding from Sport England over the next five years, which England Golf and Sport England will use to work in partnership to tackle inequalities in the game. The investment is part of Sport England’s new ...
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News briefsDorel Sports grows by 5.8% in Q4
Dorel Sports, which is now listed as a discontinued operation in the accounts of Dorel Industries following its recent $810 million sale to the Pon Group, saw its net profit improve by 21.8 percent to $2.29 million in the fourth quarter ended Dec. 30, according to its parent company, although ...
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News briefs
TaiSPO 2022 is taking place as a hybrid event
The 2022 Taipei International Sporting Goods Show (TaiSPO), currently taking place at the Nangang Exhibition Center in Taipei, is TaiSPO’s first physical event since the pandemic outbreak. The physical trade show, which is also open to the general public, started on March 10 and will conclude on March 12. Running ...
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News briefs
Skechers plans experiential store in Metaverse's fashion district
Lifestyle brand Skechers is entering the Metaverse. According to a company release, the Californian brand is the first to sign a lease in the fashion district of Decentraland. Michael Greenberg, president of Skechers, states that the new investment helps to explore “creative ways for our brand to engage with new ...
