News Briefs – Page 189
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News briefsSport 2000 GmbH with new management duo
Source: Sport 2000 GmbH Dominik SOlleder On May 1, 2022, Dominik Solleder will become the new co-managing director of Sport 2000 GmbH, the Sport 2000 licensee for Germany, Switzerland and the Benelux countries, alongside Margit Gosau. Hans-Hermann Deters, in this position since 2014, will leave the company ...
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News briefs
Paris 2024 announces departure of its chief commercial officer
Marlène Masure will be leaving her position as director of partnership and business development (chief commercial officer) on the Paris 2024 Olympic and Paralympic Games Organising Committee (COJO) in March “to pursue a new professional opportunity.” Her role, which she had taken over in April 2019, has now been split ...
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News briefs
Asics and Zwift join forces on digital running experiences
Asics and Zwift have announced a partnership on the development of inspiring running experiences to help runners achieve their goals. These experiences will include an in-game run training program, scheduled to be released in June of this year. Runners will train on the Zwift platform with avatars resembling Asics athletes. ...
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News briefsSkechers teams up with Willie Nelson
Skechers was represented on the biggest advertising stage in the world – the Super Bowl – by one of the greats of the U.S. music scene, Willie Nelson. The new global campaign kicked off on Super Bowl LVI Sunday with the artist appearing in two commercials filmed at his Luck ...
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News briefsHugo Boss invests in HeiQ Aeonic, Lycra opts for exclusive distribution rights
The German luxury fashion brand Hugo Boss AG has invested $5 million in HeiQ AeoniQ LLC (a wholly-owned subsidiary of London-listed HeiQ Plc) and an additional $4 million based on performance milestone agreements. Boss is the first company to acquire shares in the new continuous cellulosic yarn that is being ...
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News briefsKlarna and Good On You make sustainable products suggestions
Klarna, the Swedish retail banking, payment and shopping service, in collaboration with Good On You, has unveiled its first set of sustainable collections in the Klarna app that can be shopped on an ongoing basis. Good On You is a platform for rating the sustainability of fashion brands. Using more ...
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News briefsPracticing yoga in the Metaverse with Alo
Alo, a yoga brand founded in Los Angeles in 2007, has just entered the Metaverse with the launch of an “immersive wellness experience” on Roblox, an expansive global platform that brings together a worldwide community through shared virtual encounters. The virtual Alo Sanctuary is a place designed to serve as ...
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News briefsKettler launches fitness app
Fitness equipment provider Kettler, whose licensing rights have been held by Swiss distributor Trisport since 2019, wants to get involved in the (paid) connected fitness sector. For this purpose, it just launched the new English-language HOI by Kettler Fitness App, which customers can test for free until May 2022. Access ...
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News briefsAlibaba's virtual influencer for the Olympics
Her name is “Dong Dong,” which means winter, and her mission is to engage with the fans of the Olympic Games in Beijing. That is what the official Olympic partner Alibaba Group said when presenting its new virtual influencer. Source: Alibaba Group Dong Dong is meant to ...
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News briefsDescente’s nine-month sales rise by 15%
Descente’s total sales grew by 15 percent to 76,681 million yen (€589.6m-$698.5m) in the nine-month period ended Dec. 31, 2021, with an increase of 13 percent in the third quarter, leading to an operating profit of ¥4,380 million (€33.7m-$39.9m) against a loss of ¥2,454 million in the corresponding nine-month period ...
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News briefsGoldwin forecasts 5.7% drop in operating income
Goldwin, the Japanese company whose brand portfolio includes territorial trademark rights or licenses for some western sports brands, is currently forecasting a 5.7 percent drop in annual operating earnings to 14 billion yen (€107.6m) for the 12 months ending March 31, 2022. Annual revenues are predicted to rise by 10.5 ...
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News briefsNew global store concept for Hoka launched in Asia
Green Room, an experimental design agency based in Birmingham, has partnered with footwear and apparel brand Hoka to develop a new global store concept that has been launched first in China and Southeast Asia. The partnership has developed a community-focused retail concept that will be rolled out in multiple locations ...
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News briefsStudy shows e-commerce continues to soar in Switzerland and Austria
A very detailed survey conducted last fall among 284 Swiss retailers (and, for the first time, also 63 Austrian companies) by the Institute for Marketing Management at the ZHAW School of Management and Law shows that nine out of ten online stores in Switzerland and Austria have grown during the ...
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News briefsDalbello launches ski boots made from recycled plastics
Green Gaia Dalbello, part of the MDV group of companies (with Marker and Völkl), is launching the Green Menace and Green Gaia for the 2022/23 winter season, two new ranges of eco-friendly ski boots built from recycled plastics as part of the brand’s Reboot project. The material ...
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News briefsSpain’s sporting goods production continues to grow
The production of sporting goods in Spain recorded a 70 percent increase in December 2021 as compared to the same month of 2020, based on provisional data from the Spanish Statistical Office (INE). The performance also marks the fourth consecutive month of growth in the sector’s industrial production index (IPI). ...
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News briefsLuanvi posts double-digit sales increase
Luanvi, the Spanish sportswear manufacturer, posted revenues of €14.5 million in 2021, which represent a 25 percent increase year-on-year. The result also marks an improvement as compared to pre-pandemic levels, the company said. As reported by CMD Sport, the positive trend is continuing in 2022, as the company recorded a ...
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News briefsLululemon launches “mushroom bags”
Canadian athletic apparel and accessories brand Lululemon is launching two bags made from Mylo, a material made from renewable mycelium, the root structure of mushrooms, and created by a team of scientists and materials experts at Bolt Threads. Lululemon first revealed its plans to make mushrooms last July, as part ...
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News briefs
Italy focuses on bid to stage UEFA Euro 2032
The Italian Football Federation (FIGC) has announced plans to host the UEFA Euro 2032. Italy, the winner of the 2021 tournament, had considered a bid for Euro 2028, but FIGC’s president Gabriele Gravina said a proposal to host the tournament in 2032 would allow more time to modernize stadiums across ...
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News briefsCallaway will support Women’s Golf Day for another three years
Callaway Golf has announced a three-year extension as the official golf club sponsor of Women’s Golf Day. This year’s initiative is scheduled to take place on June 7. Callaway has been Women’s Golf Day’s sponsor since 2020. Women’s Golf Day is a global movement that supports women and girls through ...
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News briefsGore-Tex expands its U.S. rental program
Gore-Tex has expanded its rental program called “Outerwear on Demand” in the U.S. The snowsports apparel rental service was originally launched in December 2020 and is now offered at 15 ski resorts and retail stores across the country. Gore-Tex has even developed a dedicated Outerwear On Demand collection. The apparel ...
