News Briefs – Page 207
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News briefs
XXL adopts RFID tags
According to the British trade magazine Retail Technology, XXL ASA has begun to use RFID tags to track its inventory. With the help of a Scandinavian firm, Securitas, it has adopted Nedap’s iD Cloud platform throughout Norway and plans to roll it out to its 89 other megastores in various ...
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News briefs
Oberalp Group plans to expand in Southern Europe
The Italian Oberalp Group intends to invest more in other Southern European markets in the coming years, according to SAZ. To this end, Marion Alexandre has been appointed to the new position as general manager for South Europe as of June 1, 2021. She is to be responsible for developing ...
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News briefs
WHO issues guidance for gov’t physical activity systems
The World Health Organization (WHO) has released a statement on state-encouraged exercise under the title “Fair Play: Building a strong physical activity system for more active people.” The pandemic, it reads, has “exposed vulnerabilities and inequities in opportunities for communities and people to be active,” and therefore physically and mentally ...
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News briefs
New Reebok collection incorporates graphene
Reebok has launched a “commercially priced” collection of sportswear that incorporates graphene – an unusually strong, thin, lightweight and conductive material made of a single layer of carbon atoms. Researchers at the University of Manchester have isolated graphene to its thinnest layer, discovering that it is one of the lightest, ...
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News briefs
Xtep grew at a mid-teens rate in Q3
Xtep International reported growth in the mid-teens for the third quarter of 2021 through all the channels as compared to the same period a year ago; when the Chinese company’s growth was limited to a mid-single-digit rate. Retail discounts averaged 20 to 25 percent and the retail turnover stood at ...
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News briefs
Anta reports gains at different speeds for the brands in its portfolio
Anta Sports Products reports that the growth in retail sales of its core Anta brand accelerated to a low-teens rate in the third quarter as compared to the single-digit increase posted in the same period a year ago, leading to growth in the mid-teens as compared to the third quarter ...
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News briefs
Snow Factory has a new CEO
According to CMDsport, Snow Factory has a new CEO in Álvaro Camín, former business director for EMEA and global sales director at Suunto. The appointment is intended to free up the Iberian distributor’s owners, Javier and Alejo Garriga, to strategize digital and operational growth. In September, Snow Factory also appointed ...
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News briefs
Aquasphere to engage swimmers for its R&D
Aquasphere has founded an R&D Hub that will rely on swimmers of any level from fitness to elite to help develop its products and the related marketing, retailing and merchandising. As a start, the Italian brand of swim goggles and masks has signed a deal with the French swim club ...
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News briefs
New Balance establishes an “athlete advisory board”
Stating that it “favors a partnership model relationship over a sponsorship,” New Balance has established what it calls the Athlete Advisory Board, described as a “collective” of professional athletes, executives and “brand associates” to “aid in the important work coming from the internal teams grounded on the principles of co-authorship.” ...
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News briefsCrocs with two new SVPs
Source: Crocs Lori Foglia Crocs has hired Lori Foglia as senior vice president and chief product and merchandising officer. Foglia brings nearly 25 years of product, merchandising and retail experience to the company. She previously worked at Victoria’s Secret, where she spent nearly five years overseeing product ...
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News briefs
Signa Sports United collects more funds before going public
The Wall Street Journal reports that Saudi Arabia’s Public Investment Fund is about to make a major investment in Signa Sports United, the big operator of online stores based in Berlin, which indicated four months ago its intention to go public. It would join other investors including Abu Dhabi’s sovereign ...
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News briefsOrtovox avalanche transceiver with voice navigation now available for consumers
The new Diract Voice avalanche transceiver from Ortovox, which was awarded “Product of the Year” in the Snowsports category at ISPO Munich 2021 Online and voted Best Product of the Year by the ISPO Open Innovation Community, is now available in stores. So are its slimmed-down sister model, Diract, and ...
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News briefs
Hervis Team Run raises €100,000 for Austria’s Sports Aid
Hervis Sport, the Austrian sports retail chain, has raised a total of €100,000 for Österreichische Sportshilfe, an organization that helps breed international sports talents, with this year’s edition of its “Hervis Team Run.” Nine provincial teams and one celebrity team took part in the nationwide campaign, running for a total ...
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News briefsFoot Locker to launch new proprietary apparel line
Foot Locker is launching a new clothing line called LCKR by Foot Locker that ”merges sneaker and sports culture with the heritage of Foot Locker to bring a new iteration of casual wear to the market.” The launch is supported by U.S. rapper and activist Gunna, the first promotional protagonist ...
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News briefsPrimaLoft starts first consumer-facing campaign, making the unseen visible
PrimaLoft has launched its first consumer-facing image campaign for its insulation solutions under the headline “Seek the Unseen”. The advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that have an impact on ...
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News briefs
Chinese power crunch adds to viral and shipping problems
Alarming new reports are coming in about serious shortages of components and finished products made in China, which may prevent brands, distributors and retailers in all the sectors to respond to a surge in post-pandemic demand ahead of the critical Christmas selling season. One major cause is a big shortage ...
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News briefs
LeBron James’ SpringHill sells minority stake to Nike and others
SpringHill Company – the video-production firm founded and led by the basketball player LeBron James and the sports marketer Maveric Carter (chairman and CEO respectively) - has sold a minority of its shares to Nike, RedBird Capital Partners, Fenway Sports Group and Epic Games. The deal suggests a valuation of ...
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News briefs
Venum seeks artistic recognition for MMA
Venum, a producer of combat-sports apparel and gear founded in France 15 years ago, has launched a campaign, under the hashtag #Weareartists, to get mixed martial arts (MMA) recognized as a fine art, on the same footing as sculpture, painting or music. “Our favorite MMA fighters display much more than ...
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News briefsFree matchmaking program with the Korea Outdoor & Sports Industry Association
The Korea Outdoor & Sports Industry Association (KOIA), one of the most active and advanced national industry associations in the world, is organizing a series of online matchmaking events with European brands, distributors and retailers in view of the new EU–Korean free-trade agreement. Taking place at different time slots in ...
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News briefs
Adidas opposes holding the FIFA World Cup every two years
Joining a growing number of industry officials, Kasper Rørsted has criticized plans by FIFA to double the frequency of its football World Cup, holding it every other year. The CEO of Adidas, which is one of the main sponsors of the World Cup, reportedly told a Danish newspaper: “I don’t ...
