News Briefs – Page 215
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News briefs
Whoop moves into smart apparel
Whoop, the growing fitness subscription service operating out of Boston, is releasing a line of smart apparel that monitors athletic performance. Whoop Body incorporates a set of sensors, called Any-Wear Technology, that connects to the simultaneously released Whoop 4.0, the latest edition of the company’s app-based, round-the-clock digital coaching service. ...
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News briefs
Dassler family behind new fund for sports technology startups
A new $30 million equity investment fund, the Lake Nona Sports & Health Tech Fund, has been set up to help about 20 early-stage startups in the areas of fan engagement, connected athletes, health and well-being to bridge the gap between seed investment and pre-Series A funding. Its portfolio already ...
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News briefs
Golden Goose celebrates 20 years with a skate bowl in Venice
According to FashionNetwork.com, Golden Goose recently celebrated its 20th anniversary in Venice. For the occasion the Italian brand of distressed sneakers and streetwear brand took a 13-year-old wooden skate bowl – kept until then inside a former cinema in Milan – and had it floated to the Venetian lagoon, where ...
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News briefs
Columbia readies launch of its new metallic-dot insulating lining, Omni-Heat Infinity
Columbia Sportswear has announced a patented, NASA-inspired entry in its Omni-Heat line of insulating linings. Its new Omni-Heat Infinity insulation, says the brand, is a “gold metallic lining material in a pattern scientifically engineered to optimize warmth and breathability.” Its gold metallic dots “reflect and retain natural body heat […] ...
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News briefs
Callaway and acquired brands perform better than expected
Callaway Golf Company has upgraded its guidance for the third quarter and the full financial year after mitigating some supply issues and registering higher-than-expected results at TravisMatthews, Jack Wolfskin and Topgolf in July and August. The group said it has successfully shifted some production out of Vietnam to avoid Covid-related ...
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News briefs
VF board member steps down, reportedly over her views on racism
VF Corp. announced that Veronica Wuu has decided to step down as one of the 12 members of the group’s board of directors, pointing out that this was not the result of any disagreement on any matter relating to VF’s operations, policies or practices. Wuu had joined the board in ...
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News briefs
Revo builds up its golf business in Europe
Revo Sunglasses has announced the expansion of its Revo Golf division to the U.K. and the European mainland under the leadership of Grahame Jenkins, a 35-year veteran of the golf industry who owns Tee to Green, a monthly golf magazine distributed in all the 400 golf clubs in Ireland. He ...
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News briefs
Asics invests in the training of fitness coaches
Asics Ventures has made an investment in Deportare Technologies, a Japanese firm that operates an online fitness academy that is supposed to train fitness coaches, certifying them as “healthcare catalysts.” The company was set up in July 2020 by Yuma Takashita, the founder of the exclusive Deportare Club in Tokyo, ...
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News briefsDecathlon’s communication director has passed away
We deeply regret the death on Sept. 5 of Xavier Rivoire, who has been in charge of international communication for Decathlon in the past few years as Decathlon United Media Leader. He was 53 years old. The cause of his death has been described as having been “brutal.” Rivoire joined ...
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News briefsUnder Armour partners with El Corte Inglés for its new sports-focused store in Barcelona
Under Armour has opened a new 500-square-meter space in the centrally located department store of El Corte Inglés at Portal del Angel in Barcelona, which is being remodeled to focus on sports brands, with UA acting as the main partner. It also hosts the first Nike Live store in Europe, ...
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News briefs
Out Of comes out with electronic photochromic sunglasses
An Italian startup, Out Of, is launching its first collection of sunglasses for cycling and other outdoor sports equipped with an award-winning lens, called Iris, that adapts to the ambient light in less than a second, using a small solar cell that powers a microchip and a special liquid crystal ...
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News briefs
Symphony Holdings grows by 82%
Symphony Holdings has reported an 82 percent increase in revenues to 221.9 million Hong Kong dollars (€24.1m-$28.6m) for the first half of this year. Branding revenues from Arena products, licenses for Pony and Skins, and the healthcare business jumped by 155 percent to HK109.8 million (€11.9m-$14.1m). Symphony has a joint ...
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News briefs
Spain’s Zcebra is the first European pickleball supplier
According to Palco23, Xiana López has invested €52,000 into Zcebra, the company she founded at the start of this year. Headquartered in Guadarrama, near Madrid, the Spanish company is Europe’s only producer of pickleball paddles, balls, nets and apparel, serving 22 of the continent’s countries. López and a graphic designer ...
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News briefs
Craft sponsors the Rock ‘n’ Rolla Running Series
Craft Sportswear has signed up as the official footwear partner of the Rock ‘n’ Roll Running Series, an international series of mid-distance running events owned by the Ironman Group. To launch the partnership, Craft has organized three virtual challenges with three distances in collaboration with the Humana Rock ‘n’ Roll ...
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News briefs
Big audience for this summer’s UEFA championship
This year’s delayed edition of the UEFA 2020 European Championship attracted a cumulative global audience of 5.2 billion people and generated more than 7.5 million social media views and interactions. Big increases were scored in India, China and the U.S. The final of the football tournament, where Italy beat England, ...
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News briefs
ManU runs out of Ronaldo shirts
The Manchester United football club is suffering a shortage of replica shirts, according to The Daily Mail, because of the closure of one or more Vietnamese factories that work for Adidas, due to Covid. The English club has sold out the shirt of Cristiano Ronaldo, the 36-year-old former captain of ...
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News briefs
New Balance airs campaign for the London Marathon
New Balance has launched a campaign intended to “democratize” running ahead of the Oct. 3 Virgin Money London Marathon. The campaign carries the “Rep Yours” tag. It features two runners who tell their individual stories of involvement in the sport through a London club, “Run the Boroughs,” that was formed ...
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News briefs
New co-branded UYN-Bugatti line to be launched in the autumn
UYN, the Italian brand of performance clothing whose name stands for “Unleash Your Nature” has signed a partnership with the luxury car specialist Bugatti for a compact line of co-branded clothing and footwear. UYN, which is part of the Trerè Innovatio group, will produce all the 11 items of the ...
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News briefsUYN steps into road cycling footwear with the Naked Shoe
With its “Naked Shoe,” a new ultra-light product that is supposed to give the user a sock-like or barefoot feeling, the Italian brand UYN (Unleash Your Nature) has made a first step into the world of road cycling footwear. The new shoe, which carries a recommended retail price of roughly ...
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News briefs
Italy’s Maxi Sport is entering Milan
After circling the city with its sports mega-stores in the last few years, Maxi Sport is gearing up to open its first store inside Milan in November, covering 4,000 square meters in its district of Trezzano sul Naviglio. A specific area of the store will be dedicated to basketball, streetwear ...
