News Briefs – Page 216
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News briefs
Outdoor Retailer sees strong Snow Show in Denver for January 2022
Reacting to an announcement that the buying associations that make up the U.S. Winter Sports Market (WSM) show would be moving their event to Salt Lake City starting next winter, Marisa Nicholson, senior vice president and show director of Outdoor Retailer (OR), stated in an open letter that the winter ...
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Brooks veteran will lead True Motion into the U.K.
Hamish Stewart, who has been working with Brooks Running for more than 20 years, has become U.K. country manager for True Motion, a German running shoe start-up. He will be assisted by another former running shoe veteran, Richard Outterside, as account manager. Stewart was instrumental in building up Brooks’ European ...
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News briefs
Vans launches a virtual environment for customization, play
Vans is launching a game on Roblox, a virtual environment and platform for multi-player video games. Vans World, as the new interactive game is called, combines skateboarding, fashion and networked gaming. Players can use it as a tool with which customize any of four Vans shoe silhouettes or as a ...
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News briefs
French advertising body agrees that Adidas has stretched its sustainability claims
The ARPP, a non-governmental association for the self-regulation of advertising in France, has sided with a consumer against Adidas. The consumer contends that the German brand’s claims made earlier this year with regard to both the recycled content of its Stan Smith Forever shoes and the extent to which the ...
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News briefs
Whoop acquires a weightlifting technology start-up, Push
Fresh off from a $200 million equity increase, Whoop has acquired Push, a start-up whose technology uses multiple sensors worn by athletes to measure weightlifting power, speed, force and acceleration. Whoop is taking over the Toronto-based company at an undisclosed price in exchange for cash and shares. Its equipment, software ...
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News briefs
Hummel is buying a Danish childrenswear brand
Intensifying its focus on the kids market, Hummel has agreed to take over Sometime Soon, a Danish brand of streetwear-inspired children’s clothing for boys aged 0 to 14. Cathrine Høilund, who co-founded the firm in 2015, will continue as its creative director. The takeover will only be effective in January ...
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News briefs
Kästle is reportedly planning to add a ski boot line
snowindustrynews.com (SIN) reports that the Austrian ski brand Kästle has admitted - “after a flurry of rumors and sightings” - that it is planning to put out a ski boot collection to be unveiled to the public as early as the beginning of 2022. According to SIN, a corresponding boot ...
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Puma unveils latest collaboration with Animal Crossing
Puma has announced the launch of the new Puma x Animal Crossing: New Horizons Collection. The collaborative collection comprises apparel and footwear for adults and children. The collection’s streetwear silhouettes have been reimagined with natural colors and authentic graphics from the video game developed by Nintendo. The collection features some ...
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News briefs
Former European executive of Burton joins Myutility Bag
Myutility Bag (MUB), the French start-up acquired by Frank Heissat five months ago, has completed a new round of financing and added an experienced partner to help boost its international development. Franck Waterlot, who served as joint European managing director and vice president of commercial and marketing operations a tBurton ...
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News briefs
Nautilus is acquiring a motion tracking start-up
Nautilus has announced a definitive agreement to acquire VAY (pronounced “way,”), a company whose proprietary computer vision software enables computers to understand human motion through cameras. The price of the transaction has not been disclosed. Nautilus says the acquisition will allow it to scale its own JRNY digital platform by ...
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News briefs
Olympics spurred the demand for some sporting goods in Kazakhstan
Sales of some sporting goods jumped in Kazakhstan during the past few months, which was likely associated with the Tokyo Olympics. Market research conducted by Delovoy Kazakhstan showed that the demand jumped in every segment where Kazakh athletes were competing. This year Kazakhstan for the first time performed in rock ...
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News briefs
Wilberries sees big boom in online sales of sporting goods in Russia
Wildberries, the largest online retailer in Russia, reported an 85 percent increase in sales of sporting goods over the internet between the beginning of May and mid-August. In particular, the demand for electric scooters doubled. Electric bicycles were also among the bestsellers. Sales of all kinds of bicycles climbed by ...
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News briefs
Lamoda expands the number of sporting goods suppliers
In the first half of 2021, Lamoda, the Russian clone of Zalando, signed new contracts with a group of sporting goods suppliers including Kettler, Garmin and Peak Performance. In total, more than 400 new fashion and lifestyle brands also joined Lamoda in the first half of the year, including Massimo ...
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News briefs
The Bundesliga wants to become the first sustainable football league in the world
The German Football League (DFL), which governs the Bundesliga and Bundesliga 2, has announced that its member clubs will vote in December whether to incorporate sustainability as a part of the licensing process. As a result, the Bundesliga aims to become the first environmentally sustainable football league in the world. ...
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News briefs
Slinger Bag partners with the Mouratoglou Academy
Slinger Bag has announced a partnership with the Mouratoglou Academy, a tennis academy headquartered in the French Riviera with additional centers in Dubai and Greece. Founded in 1996 by Patrick Mouratoglou, the academy has been the training home for some of the biggest and most promising talents in the sport, ...
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News briefs
Adidas promotional film to star Ian Wright
Adidas has hired Ian Wright, the former football champion who played for Arsenal and England, to feature as a “Master of Speedfulness” in a marketing film. He will be appearing alongside the musician and comedian Specs Gonzalez, the West Ham midfielder Tomas Soucek and the Aston Villa forward Alisha Lehmann ...
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News briefs
Champion teams up with the Renewal Workshop for upcycled garments
Champion has entered a collaboration with the recycling platform The Renewal Workshop to sell upcycled Champion products under the “Champion Renewed” banner. The line, which includes the American sportswear brand’s classic Reverse Weave sweatshirts, is part of the brand’s sustainability concept, Champion MADE. The Champion Renewed products will be made ...
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News briefs
Golf offsets winter sports at Alpen in Japan
Sales of winter sports products fell by 16 percent to 6,628 million yen (€51.5m-$60.3m) for the financial year ended June 30 at the Alpen Group, one of the major sporting goods retailers in Japan, mainly due to a lack of snow because of a warm winter season. Total revenues increased ...
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News briefs
USWE turns around on higher sales
USWE, the Swedish outdoor and sports brand known for its bounce-free backpacks, reported a jump of 253 percent in net sales to 29.3 million Swedish kronor (€2.86m-$3.37m) for the three months to June 30. It generated an operating profit before depreciation and amortization (Ebitda) of SEK 5.58 million (€0.55m-$0.64m), or ...
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News briefs
Hoka opens its first physical retail stores
Hoka One One is opening its first retail shops, in New York and Los Angeles, after introducing its first lines of running apparel. The two pop-up stores are expected to stay open through December. The 185-square-meter store in NYC is located in the Flatiron district, at 142 Fifth Avenue. The ...
