News Briefs – Page 221
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News briefs
Reef introduces €130 eco-friendly sandal
Reef is launching the Paipo, a sandal made from wood and full-grain leather, which the brand has called its “most upscale offering ever.” The sandal, which is sold at a price of €130, is indeed “designed and built to be the most luxurious sandal possible,” as the brand describes it ...
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News briefs
Adidas inaugurates first Tech Hub office in India
Adidas has launched the Adidas India Tech Hub office in Gurugram (or Gurgaon), a city just southwest of New Delhi that is known as a financial and technology hub. The office was officially inaugurated on Aug. 9. The Indian Tech Hub will be home to the local marketing organization and ...
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News briefs
Digital drives loss-making Beachbody
In its first financial release since it went public, The Beachbody Company reported revenues of $223.1 million for the second quarter that were just 2 percent higher than in the year-ago period, but 21 percent higher than in the corresponding period of 2019. As compared to a year ago, digital ...
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News briefsBrooke Farris becomes Rip Curl’s CEO
Kathmandu Holdings has announced that Brooke Farris will assume the position of CEO of Rip Curl, effective Aug. 16, 2021. The appointment follows the previously announced promotion of Michael Daly, who has headed up Rip Curl for 19 years, to CEO and managing director of the whole group. In her ...
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News briefsHelly Hansen and Musto grew by 46% in Q2
Canadian Tire Corporation reported a 45.9 percent increase in external revenues for Helly Hansen and Musto to 100 million Canadian dollars (€68.5m-$80.3m) for the second quarter ended July 3. Outside Canada, the revenues from the two brands amounted to C$95.1 million (€64.7m-$76m), up from C$64.7 million in the comparable period ...
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News briefs
Athletes to launch clothing collections on BlueChip platform
BlueChip Holdings has launched a platform that allows famous athletes to connect with their fans and build their own brands. As part of the platform, athletes will release personal clothing collections. Each athlete will work with BlueChip designers to curate the logo and brand that best express their unique personality ...
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News briefs
UKactive and Sport England launch digital strategy for the fitness sector
UKactive has announced the launch of its Digital Futures strategy, in partnership with Sport England, to improve the digital processes used by fitness and leisure operators. The strategy will support them with the latest benchmarking tools, providing guidance and insight to modernize and grow. Digital Futures is part of UKactive’s ...
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News briefs
Messi’s departure from Barça could shave the club’s brand value by 11%
Brand Finance, the international brand valuation and strategy consultancy headquartered in London, said that Lionel Messi’s departure could decrease FC Barcelona’s brand value by 11 percent. This means that the departure of the Argentinean star could cost the club €137 million off its 2021 valuation of €1,266 million. Barcelona ranks ...
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News briefs
Sequential sells two more brands
After reporting the sale of its DVS brand of skate shoes to Elan Polo, the struggling Sequential Brands Group has announced the sale of Ellen Tracy for $17 million and Caribbean Joe for $3 million. The buyer is the GMA Group, which owns Capelli New York and other brands. SBG ...
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News briefs
Crocs completes new $350m bond issue
Crocs said it completed on Aug. 10 the issuance and sale of $350 million worth of senior notes carrying annual interest of 4.125 percent and due to mature on Aug. 15, 2031. They will be used for share buybacks and general corporate purposes. The notes were purchased by several institutional ...
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News briefs
German webshop content provider sportshop.cloud acquired by Fashion Cloud
“Content is king,” says the homepage of sportshop.cloud, a Bavarian start-up that helps more than 500 sports and outdoor brands to collect, process and provide product data, text and content ready to use in their B2B websites. Operated by Zandy Media, which was only founded in February 2019, sportshop.cloud has ...
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News briefs
Diadora grows strongly in the U.S.
Diadora is projecting growth in the mid-teens for this year. In 2020, the pandemic led the Italian brand to a decline in consolidated revenues to €138 million from €168 million in 2019. Sales are on the rise particularly in the U.S. and the Benelux countries. In the U.S., Diadora expects ...
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News briefs
New company applies Polygiene-owned additive to golf implements
Two golfers in the U.K. have founded a company called Global Golf Safety (GGS) to help prevent the total shutdown of golf courses over Covid-19. Their method is to apply a antimicrobial additive called Biomaster to certain parts of golf implements, or “multi-grip time-delayed touchpoint products.” Courses in the U.K. ...
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News briefs
U.S. start-up launches battery-heated clothing
H.E.A.T. (Heated Electronic Active Technology), a start-up based in Great Falls, Montana, has launched a new line of technologically advanced heated clothing that is said to have the potential to revolutionize the winter apparel industry. The H.E.A.T. One-Layer smart system combines advanced textiles, smartphone technology and customized, ergonomically correct batteries. ...
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News briefs
WFSGI and sports brands partnered with the IOC on solidarity effort to supply uniforms at the Tokyo Games
More than 500 athletes who competed at the Tokyo 2020 Games this summer received competition uniforms through the National Olympic Committee (NOC) Competition Uniform Support Program, thanks to a collaboration between the International Olympic Committee (IOC), the World Federation of the Sporting Goods Industry (WFSGI) and some of the world’s ...
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News briefs
Amazon and GoPro file lawsuit against alleged counterfeiters of camera accessories
Amazon and GoPro issued a jointly filed lawsuit on Aug. 9 against seven individuals and two companies for alleged counterfeiting of popular GoPro camera accessories, including “The Handler” floating grip and “3-Way” grip, extension arm and tripod mount. The defendants attempted to offer the counterfeit products on the Amazon store ...
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News briefs
Former Adidas executive petitions U.S. Supreme Court
James Gatto, the former U.S. marketing executive of Adidas accused of making payments to collegiate athletes and their families to win them over for sponsorships, has petitioned the U.S. Supreme Court to reverse his 2018 conviction for wire fraud. Earlier this year, an Appeals Court had upheld the guilty verdict ...
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News briefs
Macron announces new technical sponsorship deals in football and hockey
Macron is the new technical sponsor of Melbourne Victory Football Club (FC), in the Australian A-League, and of ERC Ingolstadt, which plays in Germany’s professional ice hockey league. Macron will be the technical sponsor of Melbourne Victory FC for the next five seasons. The club boasts four Australian Championship titles. ...
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News briefs
Aug. 9 Short Stops: Decathlon – Duca del Cosma – Horizon Fitness - Roeckl –Rugby League - SHER
Management: +++ Irina Richter, a former official of Planet Sports, has been promoted by Roeckl Sports from marketing manager for multi-channel operations to head of marketing Retail: +++ Decathlon inaugurated a new store in Kolkata (formerly Calcutta) on July 23, its second one in the Indian ...
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News briefs
Peak complains about Brazilian football team not wearing the brand’s uniforms on Olympic podium
After beating Spain in the Olympic final, the players of the Brazilian men’s football team went to the podium in Tokyo with their Peak official sweater tied around their waist. The players appeared in their Nike-produced shirts instead of wearing the sweater made by Peak. This was in violation of ...
