News Briefs – Page 224
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News briefsFIS releases World Snow Day 2021 report
To better understand World Snow Day 2021, which was severely affected by the Covid-19 pandemic, the International Ski Federation (FIS), as the organizer, has released its final report detailing all aspects of the event, including details about the 110 events in 33 countries and their participants, the impact of communications, ...
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News briefsAthleta launches new interactive wellness platform
Athleta, currently the best-performing brand in the Gap Inc. portfolio, has launched AthletaWell, a new online platform designed to build loyalty, engagement and a female community. In its marketing mission, the San Francisco-based company sees itself as a brand with a mission of empowering women and girls. The new platform ...
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News briefs
Nike signs NBA rookie Cade Cunningham ahead of NBA draft
Twenty-year-old basketball player Cade Cunningham, a dynamic 2.03-meter point guard who completed his freshman season as Big 12 Player of the Year and a consensus All-American, will sign a multi-year contract with Nike for footwear and apparel according to ESPN’s Adrian Wojnarowski. The Nike deal is expected to be the ...
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News briefs
Diffusion Sport is holding a sports industry congress
Diffusion Sport is organizing a congress, called Sport Forum, for professionals in the sporting sector. The first edition is scheduled for Oct. 20-21 at the International Convention Center in Barcelona, Spain. It will form part of the Plataforma de Negocio event, a gathering of professionals in the security, customer experience, ...
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News briefs
Blenders Eyewear expands e-commerce to U.K. and Ireland
Blenders Eyewear, a fast-growing Californian lifestyle, surf and ski sunglasses brand in which Italy’s Safilo Group acquired a 70-percent stake in 2019, takes a further step in its growth and development projects to fuel international expansion outside the U.S. Following the go-live of the brand’s e-commerce platform in Canada and ...
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News briefs
K-Swiss with new VP marketing and e-commerce for the Americas
K-Swiss, owned by Chinese Xtep International Holdings Ltd, has appointed Kate Minner as its new vice president of marketing and e-commerce for the Americas region. She will oversee day-to-day operations across all areas, including the company’s DTC platform, which focuses on growing the brand’s wholesale portfolio across sports, fashion and ...
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News briefsCanada Goose sues Goose Country
The Fashion Law has reported that Canada Goose is suing Goose Country, a U.S. outerwear brand. In the complaint, which was filed in the U.S. District Court for the Northern District of Illinois on June 30, Canada Goose claims that “the look and feel of the outerwear garments offered by ...
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News briefsU.S. athletic apparel maker Courtsmith secures $300,000 equity investment
Oakland, California-based sportswear and lifestyle brand Courtsmith is the latest high-growth company in the investment portfolio of ICA, a U.S. nonprofit venture capital firm. Founded by Courtney “Court” Smith, Courtsmith just closed a $300,000 equity investment from the ICA Growth Fund. The brand first gained notoriety with its team uniforms ...
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News briefsAS Roma signs €36 million product partnership to support DigitalBits blockchain
AS Roma and U.S. fintech Zytara Labs have signed a three-year exclusive product partnership worth €36 million with the support of the DigitalBits Foundation (formerly XDB Foundation). The partners plan to use the DigitalBits blockchain to create official ASR blockchain-based digital assets, establish the digital assets as new purchasing methods, ...
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News briefsBoardriders appoints Nicolas Foulet as president of Quiksilver Europe
According to Shop Eat Surf, Nicolas Foulet, chief information officer at Boardriders since 2015, is the new president of EMEA for Quiksilver. He takes over the role from Greg Healy, who was responsible for Europe in addition to APAC since 2019. Healy had added Europe to his portfolio after Thomas ...
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News briefs
New majority shareholder in Full Swing
Bruin Capital will be acquiring a majority stake in Full Swing from North Castle Partners. North Castle will be retaining a stake in the producer of sports simulators headquartered in Carlsbad, California. Although specialized in golf, Full Swing produces “dual-tracking” simulators for 13 sports disciplines for the commercial, residential and ...
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News briefs
Obé Fitness raises a further $15m
Now that it has raised a further $15 million, the Obé Fitness platform has achieved a valuation of $190 million. This latest round of funding was led by CAVU Venture Partners, with new investors such as Athleta, Samsung Next, Wheelhouse Entertainment and WW International in tow, along with previous investors ...
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News briefsLenzing and Orange Fiber cooperate on new lyocell fiber made from orange pulp
Lenzing and Orange Fiber, an Italian company that has patented the process for producing pulp from citrus by-products, have unveiled the first Tencel™ brand lyocell fiber made from orange pulp and wood sources. With this new product, both companies aim to realize their shared vision of improving sustainability in the ...
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News briefsJD Sports rents 47,000-sqm warehouse in England
JD Sports Fashion has signed a 20-year lease with Panattoni, a global logistics and industrial real estate development company based in Newport Beach, California, for a 47,770-square-meter speculatively developed facility at Derby Commercial Park in the East Midlands, England. Under the terms of the agreement, JD Sports leases Derby 515, ...
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News briefsiFIT acquires endurance experience company 29029
Utah-based company iFIT, a global brand for connected fitness software, content and exercise equipment (including the brands NordicTrack, ProForm and Freemotion), active in 120 countries, has acquired 29029, a company offering endurance hiking events. The acquisition delivers a new endurance athlete segment to iFIT’s community of over six million members ...
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News briefsNew study says contactless card transactions will reach $2.5 trillion by 2021
The value of global contactless card transactions will reach $2.5 trillion in 2021, up from $1.7 trillion in 2020, and cards will continue to account for the largest share of total transaction value in 2021, at 79 percent, according to a new report from U.K.-based market research firm Juniper Research. ...
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News briefsPeloton develops rhythm-based video game workout
Peloton is in the final testing stages of a new application that explores the intersection of fitness and gaming, the company said in a press release. The new game, called “Lanebreak,” is designed to “provide a greater variety of workout options to members beyond instructor-led classes,” said David Packles, senior ...
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News briefsSmartwool appoints new sales and e-commerce executives
Jennifer McLaren, CEO of Denver-based merino specialist Smartwool, has named two new executives for the brand’s sales and e-commerce departments. Corey Stecker, previously international general manager of sales and marketing, was promoted to global head of sales. He has been with Smartwool since 2016. In his new role, he assumes ...
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News briefsMizuno China products to feature Polygiene technology
Mizuno is partnering with Swedish ingredient brand Polygiene from July 2021, targeting the growing demand for durable and high-performance activewear in the Chinese market. Several Mizuno China products, including sweaters, sweatpants and down jackets, will feature Polygiene Biostatic Stays Fresh technology starting with the Fall/Winter 2021/22 collection. Mizuno China designs ...
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News briefsNew Balance celebrates 50th NYC Marathon with official collection
Source: New Balance New Balance has launched the official New Balance 2021 TCS New York City Marathon Collection. The 50th edition of the event will mark the return of in-person racing after a year impacted by the pandemic. The New York City Marathon first took place on ...
