News Briefs – Page 225
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News briefsOlympic para-powerlifter Ali Jawad launches disability fitness app
Ali Jawad, a 32-year-old British powerlifter, originally born in Lebanon, who competes in the class up to 59kg and won a silver medal in Rio 2016, has unveiled Accessercise, a new mobile app designed to make sport and fitness more accessible for people living with impairments. According to Jawad, the ...
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News briefs
Decathlon Spain partners with eco-food retailer Veritas
Decathlon Spain has partnered with Veritas, a Spanish chain of ecologic food markets, to expand its food offering, most typically focused on food complements for sports. As part of the agreement, the Decathlon Rivas-Vaciamadrid store in the Madrid area will be selling eco-food products from Veritas in a dedicated shop-in-shop ...
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News briefs
Sport 2000 expands specialization strategy to BeNeLux
Having already successfully implemented its specialization strategy with the Laufprofis for running and the Sneaker Force for sneaker specialists in Germany, Sport 2000 GmbH is now extending the strategy to other European countries, starting in the Netherlands, Belgium and Luxembourg. The necessary structures are created under the leadership of Gunther ...
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News briefs
RiminiWellness opens ticket sales for live event
The organizers of RiminiWellness have announced that online ticket sales are officially open for the 15th edition of the show, which is scheduled to take place as a physical event on Sept. 24-26 at Rimini Expo Center in Rimini, on Italy’s Adriatic coast. RiminiWellness is the Italian Exhibition Group’s (IEG) ...
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News briefs
2022 Skyrunning World Championships to be held in Italy
The seventh edition of the biennial Skyrunning World Championships will be held in Italy on Sept. 9-11, 2022. The host venue will be Ossola, in Italy’s Piedmont, a region situated to the north of Lago Maggiore, close to the Swiss border. The area, set in an amphitheater surrounded by snow-covered ...
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News briefs
The Lifestyle Company will distribute O’Neill ready-to-wear in France
The Lifestyle Company will distribute O’Neill products in France, including the overseas departments and territories, in a new multi-year contract that will debut in spring 2022. The contract only involves the O’Neill ready-to-wear lifestyle offer. O’Neill Wetsuits, based in England, takes charge of the equipment and technical products. O’Neill is ...
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News briefs
Nike partners with four designers to celebrate the artistry of sport
Nike has partnered with four international designers on an initiative that is collectively supposed to signify “the unifying value of sport as a spark of imagination, possibility and vibrancy.” The brand partnered on sport-inspired collections with Virgil Abloh’s Off-White, Jun Takahashi of Undercover, Yoon Ahn of Ambush, and Chitose Abe ...
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News briefs
Sequential sells DVS Footwear
While exploring strategic options to keep afloat, the Sequential Brands Group has announced the sale of its 65 percent stake in DVS Footwear to Elan Polo International for $2 million in cash. DVS is a global American brand of skate shoes founded in 1995. In April, Sequential sold another footwear ...
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News briefs
Decathlon products in Manor department stores in Switzerland
Decathlon is consolidating its cooperation with the Maus-Frères group, which is its joint venture partner for Switzerland, by offering some of its private label items in ten of the group’s Manor department stores in the country and on the chain’s web store, starting with the outdoor segment. The move is ...
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News briefs
Consolidation in French sports e-tailing
Sport-guide.com reports that Lefreto, a French e-tailer that already owns three other sports-related transactional websites, has taken over Glisse-Proshop, a French multi-channel retailer that specializes in products for all kinds of boardsports, including surfing and snowboarding. Glisse-Proshop is more surf-oriented than Glisshop, another French e-tailer owned by Lefreto that covers ...
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News briefs
Crocs makes sustainability pledge
Crocs has pledged to have net zero carbon emissions by 2030, and to this end it will be increasing the sustainability of its materials, changing its packaging and investing in “resource use” and “product afterlife solutions.” The American brand is modifying the composition of its shoes’ main ingredient, Croslite, to ...
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News briefs
Adidas replaces UA as sponsor of the University of Hawaii
Adidas is taking over the sponsorship of the University of Hawaii from Under Armour in two stages, following a negotiated buyout of the latter’s $10.2 million five-year deal with the school that was originally set to expire in June 2022. The Three Stripes will be the school’s sponsor for apparel ...
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News briefsSportful to sponsor the Girona Gravel Ride
Sportful is the official sponsor of this year’s Girona Gravel Ride, a road race within the Sea Otter Europe Costa Brava Girona by Continental competition. Specifically, the Italian brand will be supplying, in a limited edition, the official jersey for all riders. The Ride is 78 kilometers long, with a ...
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News briefs
Devan’s Moov&Cool technology supports elite athletes in the U.K. and Belgium
Devan Chemicals, the Belgian-based textile finishing expert, has been supporting high performance sport in the U.K. and Belgium with its Moov&Cool “‘cool comfort technology.” The company has worked alongside the English Institute for Sport (EIS) and Sally Cowan, a garment research and development prototyping company in the U.K. to apply ...
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News briefs
Lidl offers golf in more European countries
Complementin what we reported yesterday, Lidl has launched a comprehensive range of clothing and accessories for amateur golfers in more than just two European countries. The products are now available in France, Germany, the U.K., Ireland, the Netherlands, Finland, Sweden, Denmark, Belgium, the Czech Republic, Spain, Poland and Slovakia. They ...
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News briefs
HRX is expanding its product offering
HRX, an Indian fitness brand owned by the Bollywood star Hrithik Roshan and Exceed Entertainment, has forayed into the category of sports and fitness equipment for home workouts. HRX ranges will now feature also dumb-bells, kettle-bells, yoga mats and skipping ropes. HRX was first launched in November 2013 on Myntra.com ...
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News briefs
Billabong collaborates with Wrangler
Billabong and Wrangler have released the first iteration of a new collaboration meant to blend the Western inspiration of the American brand of jeans with the surf culture of the Australian brand of board sports. They have come out with a first co-branded line of vintage jeans, boardshorts, denim jackets, ...
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News briefs
BH Fitness saw its revenues increase by nearly 70% during the pandemic
BH Fitness said its turnover jumped by 69.7 percent in 2020 as compared to 2019. The positive performance achieved by the Spanish fitness equipment company during the Covid-19 pandemic followed four consecutive years of decline. The closure of its subsidiaries in the U.S., China and Taiwan allowed BH to reduce ...
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News briefs
Puma develops spikes with a Formula 1 team
Puma has teamed up with the Mercedes AMG Patronas Formula One team to develop two new fast and light athletic spiked shoes with a strong suspension for the Tokyo Olympics. The Vospeed Tokyo Future Faster + and Evospeed Tokyo Future Nitro Faster + spikes will be worn by athletes such ...
