News Briefs – Page 232
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News briefs
Adidas announces a new share buy-back program, boosting its share price
Considering that it will generate “substantional cumulative free cash flow” over the next five years through its new “Own the Game” strategy, Adidas announced the launch of a new share buyback program worth in total between €8 billion and €9 billion. The program will start on July 1 with the ...
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News briefs
Researchers develop Wi-Fi-powered smart clothes that can be machine-washed
Engineers at Purdue University have developed battery-free smart clothes powered by Wi-Fi that are resistant to laundry. Unlike common wearables, these smart clothes are not powered by a battery, but through a flexible, silk-based coil sewn on the fabric, which means wirelessly. By collecting energy from Wi-Fi or radio waves ...
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News briefs
SportEasy raises €5 million in a Series A funding round
SportEasy, a French web and mobile app for the management of amateur sports, has secured €5 million in a Series A funding round with support from Seventure Partners via Sport & Performance Capital, as well as the Macif insurance company and various business angels who have been supporting the start-up ...
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News briefs
The Sportsdays trade show in Zurich went well
A total of 70 companies representing more than 240 brands took part in the sportsdays.ch by ISPO Munich in Zurich on June 21 and 22, addressing Swiss buyers with a preview of spring/summer 2022 collections. The new format of the national Swiss trade show, which replaces the former Inspirationstage, is ...
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News briefs
Allyson Felix launches her own brand of running shoes
Allyson Felix has launched Saysh, a new lifestyle brand for women. The news, which first broke on Time.com on June 23, comes two years after the American track and field sprinter’s publicized break-up with Nike over the treatment of pregnant athletes. In late 2018, Felix, who is today 35 years ...
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News briefs
The Scottish Golf Show is being re-branded as it goes national
The Scottish Golf Show, which is regarded as Europe’s largest consumer-oriented golf exhibition, is being re-branded as part of a new growth strategy, resulting in two national events scheduled to take place early in 2022. They will be named “bunkered Live.” The first one will be held at the NEC ...
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News briefsSaucony unveils a European campaign to support local running retailers
Saucony is launching a new initiative, Run It Local, to support specialty running retailers across the EMEA region. The €335,000 campaign will run from July to September with various activities. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of ...
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News briefs
Castore partners with the Bahrain Victorious cycling team
Team Bahrain Victorious has announced a multi-year partnership agreement with Castore as the official team sportswear partner. Castore’s performance range will be used by members of the cycling team during their training program, including pilates, yoga, running, strength and conditioning workouts, as activity off the bike to improve performance becomes ...
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News briefs
The Beijing 2022 Olympics want to engage 300 million Chinese in winter sports
The Beijing Organising Committee of the 2022 Olympic and Paralympic Winter Games has integrated the goal of positioning China as a new winter sports destination for local and overseas visitors throughout the planning process for the Games. It has just released a 108-page “Legacy Report of Olympic and Paralympic Winter ...
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News briefs
Calida wants to divest the rest of its outdoor business
Having already expressed intentions to do so in March and as part of a strategy review, the Calida Group’s board of directors and the management have decided to sell the Millet Mountain Group division, which includes the Millet and Lafuma brands. The Millet Mountain Group reported sales of €78.2 million ...
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News briefs
Li Ning sees sales rising by 60%
Li Ning Company said in a preliminary statement that its earnings will reach a level of at least 1.8 billion yuan renminbi (€233m-$279m) in the first half of this year, almost three times higher than the RMB 683.4 million reported for the first half of 2020, thanks to a jump ...
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News briefs
Investors are still bullish about Nike’s share price
With its current quotation navigating around $152 on the New York Exchange, or about 15 percent above its level prior to the release last Thursday of its unexpectedly high results for the fourth quarter ended May 31, Nike’s share is still recommended as a “buy” by 23 out of the ...
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News briefs
Macron announces long-term partnership with Sheffield Wednesday
Macron has agreed a new technical partnership agreement with Sheffield Wednesday F.C. starting from the 2021/22 season. The previous technical sponsor was Elev8. The Italian sportswear firm will provide the English club with matchday kits, technical training and travel wear as well as a merchandising line for the first team ...
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News briefs
Allbirds reportedly files for a confidential IPO
Allbirds, the B Corp-certified Californian brand of sustainable sneakers and apparel, has filed for a confidential initial public offering (IPO), according to WWD. Such a filing allows a company to keep details of its business performance and the terms of the transaction secret until 15 days before the IPO takes ...
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News briefs
Afydad launches virtual B2B storefront
Afydad, the Spanish sporting goods industry association, is taking another step forward in implementing its “Spain is Sport” strategy. Following the launch of its new www.spainissport.com online marketplace in April, Afydad has now launched the Spain is Sport B2B showroom. In the new digital showroom, brands can present their products ...
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News briefsOn switches to recycled packaging
Source: On SS21 Sustainable Packaging On Running is changing its packaging by using 100 percent recycled materials. The Swiss company says it expects to save 40 tons of ink, paper and plastic as a result, equivalent to about 160 tons of CO² per year. Consumers around the ...
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News briefs
Peloton reportedly plans to launch a wearable device
Peloton Interactive is working on a digital heart-rate armband, according to a Bloomberg report. Confidential details and images of the device, as revealed by Bloomberg, show that the armband will come in small and large sizes and will pair wirelessly with Peloton’s cycles and treadmills, in addition to the phones, ...
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News briefs
Nike becomes apparel partner of the Big Bash League
Nike and Cricket Australia have agreed a new deal that makes Nike the official apparel partner of the Big Bash League (BBL), an Australian professional franchise Twenty20 cricket league, for the 2021/22 season. Nike takes over the apparel partnership from Majestic, the company sold by VF Corp to Fanatics four ...
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News briefs
Adidas introduces its first full-cover swimwear collection
Adidas has unveiled its first Full-Cover Swimwear Collection, designed to allow all women to enjoy the mental and physical benefits of swimming. The collection is supposed to meet the needs of those who require full coverage either for cultural reasons or just for the sake of greater choice in the ...
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News briefs
iRocker and Life is Good partner on co-branded SUPs designs
iRocker, an outdoor sports and lifestyle brand specializing in inflatable paddle boards, and Life is Good, the American brand of lifestyle clothing, have teamed up on two new co-branded designs of inflatable stand-up paddle boards (SUPs), featuring optimistic art and messages from Life is Good. The boards, designed to be ...
