News Briefs – Page 233
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News briefs
Puma partners with Canopy on forest protection
Puma has committed to protecting forests around the world when sourcing paper, cardboard and viscose, as part of its new partnership with Canopy, a not-for-profit environmental organization. By 2022, the sports brand will source all of its cardboard and paper packaging from recycled or certified sources. For Puma products containing ...
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News briefs
Spain alone providing post-pandemic relief to the sport sector?
Spain is the only country in the EU that has so far included the sport sector in its subsidies for the recovery from Covid-19, according to the chairman of the country’s Upper Council on Sport (CSD), José Manuel Franco. The claim could not be verified at the time of going ...
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News briefs
Sports Direct aims to open flagships in all European capitals
Sports Direct is considering acquisitions as a way to build up its presence in Europe, according to the Financial Times. It is also looking at opening flagship stores in “all” capital cities in Europe, similar to the one it has just inaugurated on London’s Oxford Street, as part of a ...
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News briefs
Puma and Antoine Griezmann inspire young footballers in Mâcon
Puma has partnered with Antoine Griezmann, the football star who plays for FC Barcelona and the French national team, to give back to his local football club in Mâcon, in France’s Burgundy region, where he was born in 1991. Before heading for UEFA’s Euro Championship to play for France, Griezmann ...
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News briefs
JD reportedly buys a young women’s apparel brand
In a further move into the local young fashion market, JD Sports Fashion has acquired Missy Empire, a fast-fashion e-tailer based in Manchester, according to Drapers, which indicates the possibility that its women’s apparel collection will be offered in JD Sports’ stores and on its website in 2022. The group ...
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News briefs
Beachbody’s SPAC deal is endorsed, allowing it to go public
As planned, the shareholders of Forest Road Acquisition voted to approve a three-way merger of that special-purpose SPAC with The Beachbody Company and Myx Fitnes Holdings, an American supplier of connected exercise bicycles that generated revenues of $30 million last year from the sale of over 27,000 units priced at ...
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News briefs
Jordan Brand announces its largest female roster ever
Nike’s Jordan Brand has announced on Twitter a partnership with 11 emerging Women’s National Basketball Association (WNBA) players, the brand’s largest roster in women’s basketball. The endorsement group includes Maya Moore, Kia Nurse, Asia Durr, Satou Sabally, Chelsea Dungee, Aerial Powers, Crystal Dangerfield, Arella Karin Guirantes, Te’a Cooper, Dearica Hamby ...
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News briefs
Oros secures $14.5 million in Series A funding
Oros says it has received $14.5 million in a Series A funding round led by Elizabeth Street Ventures and Enlightenment Capital. Oros, based in Portland, Oregon, is an American start-up that leverages emerging NASA technology to develop advanced thermal materials and high-performance, low-impact apparel. The brand has developed a new ...
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News briefs
Decathlon's sales fell by 10.7% in Spain in 2020
Decathlon’s sales in Spain fell last year by 10.7 percent to €1,526 million including VAT, due to Covid-related restrictions, but the online channel grew by 126 percent to represent 18 percent of the total turnover. The number of stores rose by two to a total of 174, but their sales ...
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News briefs
Goat Group more than doubles in value
The sneaker market is red hot, particularly online. The Goat Group more than doubled its valuation to $3.7 billion in its latest round of financing from $1.8 billion in the previous one last September. The company said its marketplace had generated a gross merchandise value of $2 billion in the ...
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News briefs
Austria’s Gigasport chain earns Sport 2000’s Profi seal
Gigasport, one of the bigger members of Sport 2000 Austria, is implementing the specialized “profi” concept of the buying group in all its 18 stores in the country. A seal of quality has been given by the buying group for all Gigasport stores in the areas of mountain, ski, bike ...
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News briefs
Slinger Bag acquires Foundation Tennis
Slinger Bag, the growing developer of portable tennis ball launchers, has acquired Foundation Tennis, a U.S. company that develops software for the administration of racquet sports clubs, in exchange of shares. The software suite can handle operations, booking, payments and digital platform management (website design, hosting, and iOS and Android ...
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News briefs
AI may lead Instagram users to Facebook Shops
Facebook said a few days ago that it plans to test an artificial intelligence tool in the coming months. Called “visual search,” it would allow Instagram users to click on the photo of a shared item and find similar products in its Facebook Shops application. The company, which already has ...
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News briefs
USWE starts trading on the Nasdaq First North Growth Market
USWE Sports, a Swedish company that offers vests and jump-free backpacks and hydration packs for mountain biking, running, skiing and motorsports, will go public on June 24 on the Nasdaq First North Growth Market. Earlier this month, the company had completed its offering to the general public in Sweden and ...
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News briefsUSWE relies on Polygiene technology for new running vests
USWE, a Swedish sports and outdoor brand that is in the process of going public, is launching a partnership with Polygiene, the Swedish ingredient brand, to offer running vests that fight odor and last longer. USWE specializes in bounce-free backpacks and hydration packs for mountain biking, running, skiing and motorsports. ...
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News briefs
Foot Locker Europe partners with drop-shipping expert
Foot Locker Europe has signed a four-year deal with CommerceHub to help expand its product assortment and create a more efficient supply chain for its Foot Locker and Sidestep banners in 18 countries. It will do so through the drop-ship network of CommerceHub, a leading cloud-based e-commerce enablement platform with ...
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News briefs
Anta partners with a university for research into sports fashion
Anta Sports has co-established the ”Tsinghua University-Anta Group Joint Research Center for Sports Fashion” with Tsinghua University, a major research university in Beijing. Anta will cooperate with the university over the next five years to explore innovative applications for new fabrics, new materials and new designs in the field of ...
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News briefs
Skechers opens a flagship in Berlin
Skechers USA is building up its own network of mono-brand stores in Europe strongly. After setting up a flagship store in Munich last year, it is opening another flagship of 1,000 square meters in a very central area of Berlin. Located on the Tauentzienstrasse in front of the Kaiser-Wilhlem-Gedächtnis Church ...
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News briefs
Oberalp names Marion Alexandre as head of Southern Europe
The Oberalp Group has appointed Marion Alexandre as general manager for Southern Europe, effective June 1st. Alexandre will be in charge of the territories of France, where she has taken over the role from Pierre-Jean Touchard, as well as Spain, Portugal and Andorra. Most recently, Alexandre served as global commercial ...
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News briefs
Mizuno partners with the LPGA
Mizuno USA has unveiled a new partnership with the Ladies Professional Golf Association (LPGA). The brand will have a presence at various professional and amateur events in 2021. It will also produce content for the LPGA’s Women’s Network. Across the LPGA’s digital and social networks, Mizuno will be the presenting ...
