News Briefs – Page 234
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News briefs
A new secretary general for FIS
Michel Vion, a former French ski champion, was appointed on June 22 by the newly elected Council of the International Ski Federation (FIS) as its new secretary general. He has served since June 2010 as the president of the French Ski Federation, a post that he is now leaving along ...
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News briefs
Ski mountaineering recommended for inclusion at Milano Cortina 2026
The executive board of the International Olympic Committee (IOC) has recommended ski mountaineering for inclusion in the sport program of the Milano Cortina 2026 Olympic Winter Games. The proposal will be discussed and finalized at the IOC Session in Tokyo on July 20-21, 2021. The determination of the full event ...
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News briefs
France’s Union Sport & Cycle has a new president
Union Sport & Cycle, the French sporting goods and cycling industry association, has appointed Pascale Gozzi as the new president of the organization for the next three years. She takes over the top role from Jérôme Valentin after serving as vice-president during the latter’s three-year mandate. Gozzi, 50, is a ...
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News briefs
IOC unveils details of its Olympic Forest project
The International Olympic Committee (IOC) has announced the details of its project to plant an “Olympic Forest” in the African states of Mali and Senegal, part of the IOC’s climate-positive strategy. The project will involve planting about 355,000 native trees across around 90 villages in Mali and Senegal, covering a ...
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News briefsGoPro allows third-party developers to integrate Hero9 Black into their solutions
GoPro has just announced a new open Application Programming Interface (API) for third-party developers of apps, called Open GoPro, that will allow them to integrate its own action cameras, starting with the GoPro Hero9, into their solutions The API enables a range of functions via wireless interfaces. With Open GoPro, ...
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News briefs
Anta joins the list of the most valuable apparel brands
Anta and Asos joined the list of the world’s ten most “valuable” apparel brands outside the luxury goods sector in the 2021 edition of Kantar’s annual BrandZ report, based on financial performance as well as market data and consumer surveys. As a whole, the category gained 53 percent in value ...
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News briefs
Peloton launches a corporate wellness initiative in some countries
Businesses and organizations in certain countries will be able to offer subsidized access for their staff to Peloton’ connected fitness memberships and products through a new program, Peloton Corporate Wellness. Steered by a dedicated global general manager, Cassidy Rouse, the program is being offered for the moment to businesses and ...
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News briefs
Zwift will be the presenting partner of the new women’s Tour de France
Zwift, the global virtual cycling and running training platform, has been named as the presenting partner of the new women’s edition of the Tour de France cycling race, organized by Amaury Sports Organisation (ASO). The inaugural edition of the women’s cycling event, which will be known as the Tour de ...
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News briefs
Vans will donate up to $200,000 to Skateistan
To celebrate Go Skateboarding Day (June 21), Vans has set up a partnership with Skateistan, a non-profit organization that promotes skateboarding and education in Afghanistan, Cambodia and South Africa. On July 6, the company and the NGO will be launching a video campaign – titled Where It Starts and available ...
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News briefs
Nobull was valued at $500m in a recent funding round
Complementing what we reported about Nobull on April 16, Business Insider has reported that this direct-to-consumer athletic footwear brand, founded in Boston by two former Reebok executives in 2015, enjoyed growth of 80 percent in 2020 because of the pandemic and reached a valutation of $500 million through a new ...
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News briefs
Gym+Coffee releases an eco capsule
Gym+Coffee has launched a limited-edition eco-collection called The Kinetic Capsule. The items are made with a combination of sustainable cotton, sourced through the Better Cotton Initiative (BCI), and recycled polyamide certified under the Global Recycling Standards. Priced at £90 to £95 (€105-$125 to €111-$132), the collection comprises a men’s and ...
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News briefs
Nike launches sneaker range made from pineapple leaf fibers
Nike has teamed up with Piñatex on the “Happy Pineapple” pack, a collection of sneakers that use a pineapple-based material. The silhouettes featured in the new pack include the Nike Air Force 1, Free Run Trail, Air Max 95, Air Max 90 and Air Zoom-Type. All the five silhouettes are ...
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News briefs
MIT researchers develop a programmable digital fiber
Researchers at the Massachusetts Institute of Technology (MIT) have tested what is thought to be the first fiber with digital system capabilities. It is able to sense, store and process activity data digitally after being incorporated within a shirt. Fabrics with digital system capabilities could be used in physiological monitoring, ...
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News briefs
Intersport launches “Überwissen” campaign in Germany
In a new marketing campaign that ironizes the hyper-knowledge owned and shared by its staff on the sales floor, Intersport Germany celebrates the re-opening of its retail partners’ stores after a long lockdown. The “Überwissen” (= something like “superior knowledge”) video directed by Pat Boriello shows the origin of a ...
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News briefs
EU opens anti-trust probe into Google’s online advertising tech
The European Commission said it has opened a formal anti-trust investigation to assess whether Google has violated EU competition rules by favoring its own online display advertising technology services in the so called “ad tech” supply chain to the detriment of competing providers of advertising technology services, advertisers and online ...
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News briefs
Britain’s snowsport bodies launch Diversity and Inclusion Advisory Group
Britain’s governing bodies for snowsports have announced the formation of a new Diversity and Inclusion Advisory Group. It will comprise representatives from GB Snowsport, Snowsport England, Snowsport Scotland and Snowsport Wales. The advisory group will initially focus on the three key areas of Racial and Ethnic Diversity and Inclusion, LGBTQ+ ...
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News briefs
Chinese port congestion won't be cleared until the end of June
A backlog at Yantian, China’s largest container terminal, will take several weeks to clear, according to Maersk. The world’s largest shipping company told the news agency AFP that it had been informed by the port’s authorities that activity will return to normal by the end of June. The terminal had ...
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News briefs
Adidas partners with Delta Galil for underwear
Adidas has announced a global licensing agreement with Delta Galil for the design, manufacture and distribution of men’s and women’s underwear under the Adidas Badge of Sport and Originals labels, starting in the spring of 2022. The women’s collection will be sold in all the regions. The men’s collections will ...
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News briefs
Fútbol Emotion partners with Nike for a deal with the Huesca club
Fútbol Emotion and Nike have signed a joint deal with the SD Huesca football club, which plays in La Liga. For the next four seasons, Fútbol Emotion will be supplying Nike apparel to the men’s, women’s and youth divisions of the club, along with its staff and the Fundación Alcoraz, ...
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News briefs
Nike is the most resold fashion brand
Nike is “by far” the most resold fashion brand in the world, according to a survey of 60 (fashion, casual and sports) brands and fast-fashion banners carried out from June 4 to 7 by a British comparison website, SaveOnEnergy. It found that the Nike brand had a “staggering” 1,160,153 listings ...
