News Briefs – Page 235
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News briefs
UBC hires an e-commerce expert from Lotto, licenses Head sneakers
United Brands Company (UBC), an Italian licensee for branded sneakers, has hired Pierpaolo Guerra to manage its digital and e-commerce activities as part of its efforts to develop its omnichannel strategy. Guerra comes from Lotto Sport Italia where he was in charge of digital and omnichannel activites. Previously, he was ...
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News briefs
Superfeet is acquired by a private equity firm
Westward Partners, a Seattle-based private equity firm focusing on companies in the Pacific Northwest, has acquired Superfeet, a manufacturer of insoles and recovery footwear founded in 1977 and based in Ferndale, Washington. The terms of the transaction were not disclosed. Westward will take over majority ownership of the company from ...
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News briefs
Sports Direct opens an “elevated” flagship store in London
As part of the chain’s “elevation strategy,” Sports Direct is reopening its flagship store on London’s Oxford Street, which it inaugurated in 2014, after a major £10 million (€1.2m-$1.4m) refurbishment carried out in the last six months during the recent Covid-related retail lockdowns. Two other flagship stores are due to ...
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News briefs
Higher broadcasting revenues limit ManU’s sales decline
The net loss of Manchester United narrowed by 20.6 percent to £18.1 million (€21.1m-$25.2m) in the third quarter ended March 31, in spite of a drop of 4.4 percent in overall revenues to £118.3 million (€138.0m-$164.5m). Adjusted Ebitda declined by 48.4 percent to £14.4 million (€16.8m-$20.0m), however. As all the ...
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News briefs
New international brand president for K-Swiss
K-Swiss has promoted Dave Grange to the position of international brand president, replacing Barney Waters who is leaving the company after 12 years to lead an unnamed brand of eyewear. Grange was most recently vice president of sales in charge of the Americas for K-Swiss and Palladium, which became the ...
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News briefs
Hoka One One appoints a global creative agency
Hoka One One has appointed FCB, a company based in San Francisco, as its first global creative agency of record, with a plan to launch its first global campaign in 2022 . FCB, which stands for Foote, Cone & Bending, was elected by Adweek as Global Agency of the Year ...
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News briefsGucci launches a vegan, sustainable material, Demetra
Gucci, the Italian luxury fashion brand owned by Kering, announced the launch of a new sustainable animal-free, plant-based material known as Demetra, which will be used by other Kering brands and then made available to competitors from next year. The new material is making its debut on three sneaker models ...
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News briefs
Decathlon expands to Western Canada
Decathlon, which already has eight stores in the eastern part of Canada, is expanding to the western part of the country with a big store and distribution center in Calgary. The 70,000-square-foot store and warehouse will occupy the second floor a former Sears department store in the Southcentre Mall of ...
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News briefs
Adidas has designed sportswear to handle menstrual leaks
Adidas has spent the past two years developing sportswear to handle menstrual leaks. Whereas the products of a brand like Thinx are claimed to absorb the same amount of discharge as several tampons, Adidas’ line is intended for use in conjunction with tampons or pads. The accompanying marketing campaign, with ...
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News briefs
Zoggs to sponsor safety programs for swimming
Zoggs has signed a three-year deal with the Swimming Teachers’ Association (STA), which is both swimming’s national governing body and an educational charity in the U.K. The partnership will focus on safe swimming in open water, a major product category for the Australian swim brand based in the U.K. The ...
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News briefsFoot Locker is redesigning its staff jerseys
Foot Locker Europe is redesigning the “Striper” jersey worn by clerks at its stores. To this end it has hired Highsnobiety, which provides what it calls audience insight, category analysis, brand strategy, go-to-market planning and integrated campaigns. This media company is in turn hiring “local sneaker and streetwear brands” to ...
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News briefs
What will football look like by 2024?
Decathlon is providing interesting insights into what the game of football may look like in 21 years, with most spectators following matches in smaller stadia or through an immersive experience over the internet. For example, contact lenses on the eyes of a player could allow future spectators to see what ...
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News briefsThe Munich region is set to host Europe’s largest surf park
Following the official approval of the project, the ground-breaking ceremony for Surftown MUC is scheduled for the autumn of 2021, and its completion is planned for the summer of 2023. Located near Munich, the new complex will comprise a 20,000-square-meter surf pool as well as a 29,000-square-meter multifunctional hybrid building ...
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News briefs
Burton promotes Kenney as chief strategy officer
Ali Kenney, previously SVP of strategy & insights, has been promoted to chief strategy officer at Burton Snowboards, a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment early in her ...
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News briefs
ClimatePartner expands to Italy, weighs other foreign locations
ClimatePartner is expanding its international market presence with a country office in Italy, and it is planning to open other foreign branches in France, Sweden, Spain and the U.S. Based in Munich, the company has already established offices in Austria, Switzerland, the U.K. and the Netherlands. Its services range from ...
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News briefs
Macron partners with the English MAN v FAT Football program
Macron will be the official partner of MAN v FAT Football, a U.K. initiative aimed at tackling obesity through playing football. The Italian sportswear brand will be supplying the kit for coaches and will also give players the opportunity to purchase kits from a dedicated teamwear line. MAN v FAT ...
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News briefs
Rollerblade announces Stephen Helfenbein as lead ambassador of the Skate to Ski program
Rollerblade, the specialist in inline skating, has announced that Stephen Helfenbein has joined the Rollerblade team as the lead ambassador to the Skate to Ski program, an innovative approach to staying fit during the off season. The Skate to Ski program provides training and instruction for skiers to use inline ...
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News briefsGym+Coffee releases Pride socks for charity
Gym+Coffee has released a limited-edition line of socks, called Run with Pride, all of whose proceeds will be donated to the charities BeLonG To Youth Services and The Proud Trust. The former provides a “safe space + platform to advocate” for LGBTI+ people aged 14 to 23 in Ireland. Its ...
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News briefs
Salomon partners with Rich Roll
Salomon has announced that Rich Roll has signed on as a Salomon Running ambassador. Roll, who is 50 years old and currently a vegan ultra-endurance athlete, was previously an entertainment attorney. In 2008, he participated in the 2008 Ultraman World Championships and became the first vegan athlete to complete it, ...
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News briefs
Dickies teams up with Jamie Foy for skateboarding apparel
Dickies, the workwear brand of VF Corp., is going lifestyle. The 99-year-old-brand has announced the launch of an exclusive signature collection with Jamie Foy, a professional skateboarder and Dickies Skateboarding team rider. The Dickies x Jamie Foy Pro Collection marks the debut of the brand’s first global skateboarding signature apparel ...
