News Briefs – Page 237
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News briefs
Nike creates sustainable community court in Hong Kong
Nike has created the Shek Lei Grind court, a refurbished community basketball court in Hong Kong that is meant, like other Nike courts around the world, to “reenergize spaces for sport and community.” For the sake of environmental responsibility, the court’s surface is made of Nike Grind, composed of up ...
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News briefsPuma partners with Ferrari on sneaker capsule
Puma has joined forces with Ferrari to launch the ION F footwear, defined by the German sports brand as “fusion of Sportscars and fashion design.” The design of the Ferrari ION F sneakers by Puma, which are part of Ferrari’s new fashion collection, takes inspiration from the shape and curves ...
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News briefsReebok collaborates with Danielle Guizio on a Club C style for women empowerment
Reebok has teamed up with Danielle Guizio on a new iteration of the iconic Reebok Club C silhouette, inspired by women empowerment. It is the first collaboration between Reebok and the New York-based women’s wear designer as well as Guizio’s commencement in athletic footwear. The re-imagined Club C silhouette, which ...
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News briefs
Macron is the new technical partner of Georgia's Rugby Union
Macron has announced a new five-year agreement with the Georgia Rugby Union, which replaces the Union’s previous deal with Canterbury. Georgia’s national team is an emerging force in the European rugby panorama. It boasts 12 successes in the Rugby Europe International Championship, 14 Antim Cups (direct international challenges between Georgia ...
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News briefs
Sergio Longoni of DF Sport is honored by the Lombardy region
Sergio Longoni, the head and founder of DF Sport Specialist and Bicimania, has received an honorable mention at the Premio Rosa Camuna 2020 (Camunian Rose Award). The award, established by Lombardy’s regional council, recognizes each year those who have distinguished themselves for industriousness and creativity and their contribution to the ...
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News briefs
Deerfoot stops working for Saucony in Iberia, takes on Diadora
According to the Spanish trade publication Tradesport, Deerfoot Sport’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid, began establishing operations of its own in Spain in 2014 ...
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News briefs
Roxy’s new campaign redefines the word “cute”
Roxy has launched “Welcome to the New Cute”, a campaign that challenges the clichés and stereotypes that female surf riders typically face when the word “cute” is used to define their sporting prowess. Female surfing has always battled ”a one-dimensional story”, explains the brand, in which a female athlete ...
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News briefs
Sport-Tiedje grew by 55% last year, thanks to e-commerce
The German-based Sport-Tiedje Group, which claims to be still Europe’s largest retailer for home fitness products, has reported a 55 percent sales increase to €203 million for last year, with growth in all European countries, as higher online revenues compensated for the partial closure of its 65 stores in the ...
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News briefs
Supply Chain Act adopted by German parliament, EU to follow up with stricter rules
As expected, the German parliament passed the Supply Chain Act last week. The law, which aims to force companies to take responsibility for human rights abuses such as forced and child labor, forced evictions, oil pollution and land theft within their supply chains, will come into effect on January 1, ...
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News briefs
Iconix is going private under Lancer Capital's ownership
The Iconix Brand Group, whose brand portfolio includes Danskin, Starter and Umbro, among others, has entered into a definitive agreement to be bought by a private equity company, Lancer Capital, though its affiliate Iconix Acquisition Corp., in an all-cash transaction that values Iconix at about $585 million including net debt. ...
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News briefs
Aetrex is launching a new fast and useful foot scanner
Aetrex is releasing a 3D foot scanner with two selling points: size and cost. Using a proprietary computer system called FitGenius, the Albert 3DFit will complete a foot scan in “less than 10 seconds” and is accurate to within one millimeter, the company claims. The system then compares the scanned ...
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News briefs
Adidas invests €3 million in Spinnova
Adidas has agreed to subscribe for €3 million worth of shares in Spinnova’s planned initial public offering (IPO). Spinnova, a Finnish manufacturer of textile fibers derived from wood or agricultural waste, is planning to list on the Nasdaq Helsinki First North Growth Market. The company is building its first factory ...
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News briefs
Amazon files suit with HanesBrands against counterfeiters
Amazon and HanesBrands have jointly filed 13 lawsuits in the U.S. District Court for the Western District of Washington. They allege that 17 defendants sold through Amazon’s marketplace silicone protective earbud case covers under the Champion name, a trademark registered by HanesBrands. Amazon has closed the defendants’ accounts. Amazon says ...
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News briefs
Eliasch wants to deliver on many new ideas at FIS
In a statement following his election as the new president of the International Ski Federation (FIS), Johan Eliasch said he wants to help its executive team to “deliver on many of the good new ideas which surfaced during the election campaign.” He added: “I am fully committed to bringing a ...
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News briefs
Amazon under scrutiny in multiple EU countries
The National Data Protection Commission (CNPD) in Luxembourg, where the company has its European headquarters, has proposed fining Amazon $425 million for violations of the EU’s General Data Protection Regulation (GDPR). In short, Amazon is alleged to have improperly collected and used data on its customers. If it meets with ...
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News briefs
Diadora re-launches apparel collection celebrating Roberto Baggio
Diadora has announced the re-release on June 10 of a capsule collection dedicated to a major former Italian football player, Roberto Baggio. The brand first launched the apparel collection at the end of May on the occasion of the release of “Il Divin Codino” (The Divine Ponytail), a Netflix biopic ...
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News briefs
Decathlon France and Ibis Budget launch the Smart Sport Tour
Train Me, Decathlon’s coaching platform and the Ibis chain of low-cost hotels are launching the “Smart Sport Tour.” Starting on June 12, 52 Ibis Budget hotels in France will be proposing fitness sessions for free. These sessions will include easy exercises accessible to everyone. Decathlon fitness accessories will also be ...
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News briefs
Li Ning is no longer the kit partner of India’s Olympic body
The Indian Olympic Association (IOA) has dropped Li Ning, the Chinese sportswear maker, as its official uniform partner, citing public sentiment in the country. Indian athletes will wear unbranded apparel at the upcoming Tokyo Olympic Games instead, the IOA said. The next edition of the Summer Olympics, postponed from 2020 ...
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News briefs
Kenyans are the most frequent runners
A survey of 8,414 current runners conducted between March and April by Nielsen Sports for World Athletics in ten different countries shows the highest level of participation in Kenya, with 47 percent of them running at least once a month and 12 percent less often. In terms of frequency, Kenya ...
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News briefs
Goldwin sets new financial and sustainability goals
Goldwin has laid out a plan to reach an annual turnover of 125 billion yen (€940m-$1.15bn) by the financial year ending in March 2026, up from 100 billion this year, while transitioning to 100 percent recycled and biosynthetic materials. The Japanese company, which markets 18 different brands in its home ...
