News Briefs – Page 240
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News briefsHoka appoints marketing executives
Hoka One One has appointed Norma Delaney as vice president of global brand marketing. Hoka has been a client for Delaney’s through her approximately four-year-old firm, Delaney Brand Consulting. She has in fact made a career of brand marketing, starting at Keds and Sperry, when it was a division of ...
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News briefs
Puma expands its offer of sustainable sneakers
Puma has created a new midsole that is made with sugar cane and is introducing new footwear styles made with recycled materials, the company has announced, as part of its plan to make its entire product range more sustainable. Better Foam contains at least 35 percent bio-based materials that are ...
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News briefs
Fila's largest store in China has opened in Beijing
Fila has inaugurated its largest store in China in the city of Beijing, coinciding with the brand’s 110th anniversary. The 1,700-square-meter store, dubbed the “Fila Sport Fashion House,” is located at The APM Mall (138 Wangfuijing Street) and occupies three floors. The store has been designed to reflect a blend ...
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News briefs
A sensor for cyclists that reads tire pressure via smartphone
Rover Development, a small start-up based in Minneapolis, has developed the PSIcle sensor, an NFC-based pressure sensor that is said to allow cyclists to read the tire pressure of their bike via their smartphone. The PSIcle sensor threads into an existing Presta valve. It can be used with tubeless tires ...
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News briefs
Therabody signs up Ronaldo
Therabody has signed an endorsement deal with the famous footballer Cristiano Ronaldo, the Juventus and Portugal forward who has been using the Theragun since the company’s founder and ”chief wellness officer,” Dr. Jason Wersland, introduced it to the Real Madrid squad in 2017. The company is also launching its largest ...
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News briefs
Bluesign Technologies has a new CEO
Daniel Rüfenacht has been appointed CEO of Bluesign Technologies, effective June 1st. He replaces Jill Dumain, who has become global vice-president for sustainability solutions at the SGS Group, the global testing, inspection and certification company of which Bluesign is part. Rüfenacht began his career with the Swiss government, identifying market ...
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News briefsClarus to acquire Australian roof rack manufacturer Rhino-Rack
Clarus Corp., the Utah-based parent of Black Diamond, Sierra Bullets and Pieps, among others, has reported a definitive agreement to acquire Rhino-Rack Pty, an Australian-based manufacturer and distributor of roof racks, mounting systems, luggage boxes, carriers and other automotive accessories, for a total purchase price of around 255 million Australian ...
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News briefs
Buff reports 63% growth in the past year
Buff closed its fiscal year on April 30 with record sales of €85 million, a growth of 63 percent as compared to the previous year. The Spanish neckware and headware company attributed the good performance to the boom in outdoor sports and the production of protective equipment during the pandemic. ...
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News briefs
Snipes buys a Polish chain
Snipes, the German-based sneaker and streetwear retail chain owned by Deichmann, is expanding to Poland with the acquisition of Distance, a retail chain founded in 2003 that sells soùoamr products through 31 physical stores in the country and an online shop that can be accessed from 20 European countries. No ...
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News briefs
Under Armour will redeem $250m worth of notes
To further boost its liquidity, while reducing its annual interest payments by about $3.75 million, Under Armour is exchanging half of the $500 million in convertible senior notes that it issued last spring with cash and Class C common shares. The bonds being redeemed currently yield an annual interest of ...
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News briefs
A new sneaker subscription platform, KYX, has been launched
KYX World, a new sneaker subscription platform that features a “try-before-you-buy and non-committal sneaker access model,” was launched out of Los Angeles on June 1, starting with 900 subscribers. By subscribing to the platform, users can obtain “fresh sneakers” every month and to “wear them, and then choose to keep ...
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News briefs
Quiksilver presents 450 vintage pieces
Quiksilver is going to offer 450 unique unisex items from its archives for sale in a special pop-up area of the Citadium sports fashion store in central Paris between June 7 and 27. The colorful, authenticated vintage items come out of its collections dating from 1980 to 2000. They will ...
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News briefs
More activewear from Mango
Mango is further expanding its activewear segment by launching a capsule collection of “active” men’s clothing for the gym and the outdoors, made with breathable, comfortable and lightweight materials. It has made it available through its own web shop and at three mono-brand stores in Barcelona. The Spanish fashion label ...
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News briefs
Puma celebrates Pride Month
Underlining its concern for the LGBTQ community, Puma has launched a Forever Free Pride collection in collaboration with Cara Delevingne, a fashion model who is known for her dedication to the cause. The company will donate 20 percent of the proceeds from its sale to her foundation. To signal its ...
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News briefs
Arc’teryx will hold its Alpine Academy on-site and digitally from July 1
Arc’teryx’ Alpine Academy will return to Chamonix for the tenth time on July 1-4, accompanied by a full digital program. For those who can make it to the French alpine village, the downtown area will host movie screenings, DJ sets, product demos and more. An Arc’teryx brand experience area will ...
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News briefs
Asics extends its collaboration with Right To Play
Asics has announced an extension of its partnership with Right To Play, an international non-profit organization that helps vulnerable children overcome the effects of war, poverty and disease through play. Asics will now support Right To Play programs in East Africa (Uganda, Burundi, Mozambique and Tanzania). Since launching their partnership ...
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News briefs
Foot Locker and Melody Ehsani launch inaugural collection
Foot Locker has announced the launch of an exclusive basketball-inspired capsule collection designed by Melody Ehsani, the new creative director of its women’s business. It will be the first of several capsule collections that the international sports retailer plans to drop this year. The collection highlights colors inspired by nature ...
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News briefs
Burton calls on snowboarders to clean up their mountains
Burton Snowboards is calling for the annual Burton Clean Up Days, which started years ago with a crew of company employees picking up trash on their local mountain. Over the years, the event has grown into a movement of like-minded snowboarders cleaning up their personal playgrounds around the world. This ...
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News briefs
Moncler hires a chief brand officer away from Nike
Gino Fisanotti will be filling the new position of chief brand officer for Moncler as of June 7. He has been with Nike for the past 24 years, occupying a series of executive posts in retail and brand marketing and moving through various geographies: Latin America, North America and Europe. ...
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News briefs
Lacoste launches “In the Eyes of the Crocodile” brand activation at Roland-Garros
Over the course of the two weeks of the The French Open, best known as Roland-Garros, which started on May 30, the tennis ambassadors of Lacoste as well as journalists and other personalities close to the action are having their polo shirt equipped with a special GoPro camera, integrated in ...
