News Briefs – Page 244
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News briefs
Decathlon plans to introduce franchising in Switzerland
Decathlon is further expanding its activities in Switzerland, while introducing the concept of franchising in mountain areas. According to Swiss media reports, a first franchise store is to open in Valais in the winter of 2022. Decathlon also intends to generate further growth in its wholesale business. Since mid-2020, the ...
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News briefs
Decathlon plans to expand further in Italy
Decathlon has plans for eight new stores in Italy by the end of the year, four of which have already been inaugurated. The new stores are located in Asti, Bologna, Lonato del Garda (Brescia), Ponte nelle Alpi (Belluno) Roma Ostiense, Taranto, Trapani and Venaria (Turin). The new openings, which also ...
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News briefs
Puma will remove mulesed wool by 2025
Puma has committed to stop using wool from mulesed sheep by 2025 at the latest, and will be working to source only from Responsible Wool Standard (RWS) certified wool suppliers by that date. The decision follows a campaign by the animal welfare organization Four Paws to ban mulesing of lambs. ...
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News briefs
Puma commits to make nine out of ten products with more sustainable materials by 2025
Puma has announced that by 2025, nine out of ten Puma products will be made with more sustainable materials. In 2020, the brand already achieved the milestone of sourcing 100 percent of the core materials used in its apparel and accessories (down, cotton, viscose etc.) from more sustainable sources. More ...
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News briefs
Puma develops a purely female motor racing suit
Puma has resumed its partnership with the W Series, the international single-seater motor racing championship for female drivers. The brand will tailor its racewear with a female-first design in 2021. Race suits for female racing drivers are traditionally redesigned versions of suits that were initially made for their male counterparts. ...
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News briefs
Puma partners with EVOS Esports
Puma has signed a product partnership deal with a Southeast Asian esports organization, EVOS Esports. The partnership will involve the release of an exclusive co-branded EVOS Esports Puma tracksuit that will be given to players representing the organization. In addition, both parties will launch a range of physical and virtual ...
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News briefs
Nike produces documentary for broadcast in the U.K.
To highlight Nike’s Play New platform, the Nike Creative Studio and the Wieden & Kennedy London agency have produced a 22-minute documentary that will be airing in excerpts during commercial breaks on Channel 4 and All 4 in the U.K. Titled New Heights, the film is about a “30-day challenge” ...
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News briefs
Skechers projects operating margins in the mid-teens
Skechers sees no structural impediment to reaching an operating margin in the mid-teens in the long term, compared with the 10 percent margin reached in 2019. The company told investors at a “Life After Covid” conference organized by Morgan Stanley that its centralized product development, management and marketing structure will ...
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News briefs
S&P maintains a negative outlook for Champion’s parent
Standard & Poor’s was only partially impressed by the presentation of Hanesbrands’ new business plan by its new CEO, Steve Bratspies. The rating agency maintained a negative outlook on the parent company of Champion, citing an “execution risk” for the three-year growth plan due to increased capital investment and marketing ...
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News briefs
Eleiko launches a superior liquid chalk for weightlifting
Eleiko, a leading Swedish supplier of weight lifting equipment, has partnered with another Swedish company, Disruptive Materials, to offer the Performance Liquid Chalk, a material that is said to provide an enhanced grip, with minimal residue, by absorbing twice the amount of moisture than other liquid chalks. Developed by Disruptive ...
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News briefs
Beachbody names a chief strategy officer
The Beachbody Company has announced the appointment of Kathy Vrabeck to the newly created role of chief strategy officer. Reporting to Carl Daikeler, co-founder, chairman and CEO of Beachbody, she will be responsible for prioritizing and driving strategic growth initiatives focused on department interaction, human capital allocation, M&A and integration, ...
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News briefs
Arc’teryx appoints Karl Aaker as brand vice president
Arc’teryx Equipment, the Canadian sports brand inherited by Anta Sports Products and other interests through their investment in Amer Sports in 2019, announced the appointment of Karl Aaker to the role of VP brand, effective immediately. In his new role, Aaker will be responsible for leading the global brand strategy, ...
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News briefsNepal in humanitarian crisis, donations needed
Source: Sherpa Adventure Gear Sherpa Adventure Gear’s teams in the U.K. and Germany are receiving dramatic reports from the brand’s home country, Nepal. Medical care in the country is already at a very modest level under “normal” circumstances, but now it is catastrophic, according to the news. ...
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News briefs
Rip Curl CEO steps up to lead Kathmandu Group
Kathmandu Holdings has appointed the CEO of the Rip Curl brand, Michael Daly, to head the whole group, which includes the Kathmandu, Rip Curl and Oboz brands. Daly replaces the former CEO and managing director, Xavier Simonet, who left the company on April 9 to take the helm at the ...
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News briefs
Macron signs up one of the oldest English football clubs
Macron has signed a five-year sponsorship deal with the Blackburn Rovers football club, taking the place of Umbro from the 2021/22 season. The Italian brand will dress up the main team as well as the women’s and junior teams. Founded back in 1875, the club is one of the oldest ...
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News briefs
Hervis proposes online video consulting
To come closer to the customer, the Austrian sports retailer Hervis Sports is supplementing its omnichannel service offering with a personal video consultation, especially in product areas that require a lot of advice, like skis and bikes. Working together with SPAR ICS, the IT subsidiary of its parent company, SPAR, ...
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News briefs
Brazilian martial arts brand applies Polygiene’s Stay Fresh
A Brazilian company specializing in martial arts, KVRA, has incorporated Polygiene’s Stays Fresh treatment into a gi for the martial art of jiu-jitsu. Gis are made of thick fabric, absorb a lot of sweat and tend to take two or three days to dry in the air after a wash. ...
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News briefs
3M launches Thinsulate Xerogel Insulation with 99% air
3M announced the launch of a new Xerogel insulation technology in the coming months. Comprised of 60 percent post-consumer recycled material, the new 3M Thinsulate Xerogel insulation is a highly porous structure consisting of 99 percent air for good thermal insulation. In order to apply this innovative material to apparel, ...
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News briefs
HeiQ expands into coatings with the takeover of RAS
HeiQ, the Swiss ingredients brand known for its antiviral textile technology HeiQ Viroblock, is expanding its product portfolio to include coating technologies through the acquisition of a German materials company, RAS. Based in Regensburg, this company develops and manufactures highly functional materials including antimicrobial, hygiene-improving additives and durable antimicrobial coating ...
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News briefs
China Sport Show places fitness at center stage
This year’s China Sport Show, scheduled to take place at the National Exhibition and Convention Center in Shanghai on May 19-22, will have fitness equipment as its “main character.” The products for this segment will occupy more than 80,000 square meters out of a total exhibition area of 150,000 square ...
