News Briefs – Page 247
-
News briefs
The IOC unveils its new digital platform - Olympics.com
The International Olympic Committee (IOC) has unveiled its new digital platform, Olympics.com. The digital hub will centralize information, news and original content related to the Games and the IOC itself, including details about every modern Olympic Games since 1896. The new digital platform also offers more personalized user experiences as ...
-
News briefs
Hyperice gains a 20-year-old athlete investor
More and more sports professionals are investing in sports brands while becoming their ambassadors. Their age is not a factor, apparently. Erling Haaland, the 20-year-old Norwegian footballer born in England who plays for Borussia Dortmund and the Norwegian football team, has joined Hyperice as an athlete ambassador and investor. Haaland ...
-
News briefs
Everlast signs up Liam Smith
Everlast has announced a long-term partnership with Liam Smith. The British professional boxer will use Everlast equipment and wear the brand’s new Greatness sportswear range. The athlete, who is 32 years old, was born and raised in Liverpool in a family of boxers. His brothers Paul, Stephen and Callum Smith ...
-
News briefs
Wintersteiger goes solar
This spring Wintersteiger has decided to derive a substantial share of its electricity from the sun. Some 2,300 square meters of photovoltaic modules, spread over on seven roofs, are now churning out 300 kWp (kilowatt peak), or enough electricity for about 60 free-standing houses. The Austrian ski service and rental ...
-
News briefsArc’teryx partners with an “upcycling sorceress”
Source: Arc’Teryx Nicole McLaughlin Described by Gentleman’s Quarterly as an “upcycling sorceress,” Nicole McLaughlin is known to have turned old sneakers into vests, tennis balls into shoes, badminton shuttlecocks into slippers or oven mitts into jackets. She has worked on upcycling projects for sports brands such as ...
-
News briefs
Rose Bikes expands production in Germany
Rose Bikes, the German DTC brand of bicycles assembled in Germany, is opening a new production hall in its hometown of Bocholt to help meet a goal of expanding its output by 60 percent over the next three years, starting with a 30 percent increase by this summer. It is ...
-
News briefs
Kiwi firm markets its vibrating massage wearables globally
Myovolt has released four wearable recovery devices – for the arms, shoulders, lower back, and legs – that use ”focal vibration to massage muscles, stimulate blood flow, promote localized circulation, relieve soreness, and increase flexibility for athletes.” According to the company, ten minutes’ use can reduce soreness by up to ...
-
News briefs
Pitti Uomo and Expo Riva Schuh reinstated as physical fairs
Following the Italian government’s decision to allow international trade fairs to be held in person from mid-June, Pitti Uomo said its show will take place in Florence from June 30 to July 2. The duration of the international menswear fair, which also serves generally as a showcase for some sports ...
-
News briefs
Frasers starts a share buyback program
Frasers Group, which owns Sports Direct International and many other assets, has launched a new share buyback program, limiting the maximum aggregate purchase price at £60 million (€69m-$83m) for a total of up to ten million shares. It started on May 4 with the acquisition of 3,189 shares at an ...
-
News briefs
Peloton is hit by a class action suit
The shareholders of Peloton Interactive are being asked to participate in a common class action suit against the company, accusing it and its top executives of violating federal securities laws in connection with the death on March 17 of a child trapped under one of the company’s Tread+ home treadmills. ...
-
News briefs
UA to pay $9m in fines for misreported revenues
The U.S. Securities and Exchange Commission (SEC) is levying $9.0 million in fines on Under Armour for “misleading investors as to the bases of its revenue growth and failing to disclose known uncertainties concerning its future revenue prospects.” The misdeeds occurred over a year and a half, from the third ...
-
News briefs
Former Gore associate will run Bloom foams
Chuck Mason has left W.L. Gore & Associates after nearly three years to become president and CEO of Algix, the parent company of Bloom Sustainable Materials, whose sustainable cushioning foams are used by a dozen industry brands including Adidas, Puma, Billabong, Merrell and Oboz. Mason, who also worked for Burton, ...
-
News briefs
Russia postpones to June 15 deadline to sell untagged shoes
The Russian government has once again pushed back the deadline for retailers to sell their remaining inventories of untagged footwear to avoid counterfeits. The new date is June 15. Labelling shoes with special electronic tags became mandatory in Russia on June 1, 2020. As of April this year, 82,000 companies ...
-
News briefs
Columbia sues Wuxly over its heat-reflective design patent
Columbia Sportswear is suing Wuxly, an outerwear company registered in Canada, for allegedly infringing a design patent covering its heat-reflective material. The lawsuit (U.S. number 655,921) was filed on April 27. According to the plaintiff, Wuxly’s Sabertooth line of jackets uses lightweight underlining that infringes on Columbia’s Omni-Heat reflective material. ...
-
News briefs
Burton creates a new chief business officer role
Source: Burton Elysa Walk Burton Snowboards has promoted Elysa Walk, previously senior vice president for the Americas & International, to be the company’s first ”chief business officer.” In her new role, Walk will oversee the company’s direct-to-consumer and wholesale channels, regional marketing, finance and operations on a ...
-
News briefsA new brand logo for Didriksons
Didriksons has unveiled a new brand logo, designed by the Swedish advertising agency The Bond. The new logo will be first seen on the Swedish outerwear company’s new styles for the autumn/winter 2021 collection. The logo, which has not yet been adopted for the brand’s website, is inspired from the ...
-
News briefs
Decathlon signs a leaseback deal for 27 French properties
IREIT Global has entered into a conditional sale agreement for the acquisition, via its wholly-owned subsidiary FIT2, of 27 retail properties in France from Decathlon with a gross lettable area (GLA) of 95,477 square meters. They are mostly located around smaller cities. The total agreed price is of around €110.5 ...
-
News briefs
Decathlon introduces inflatable surf board
Olaian, Decathlon’s surfing and bodyboarding brand, is launching a surfboard that can be inflated in only two minutes with a high-pressure pump, the company claims. The surfboard has been developed in France’s Basque coast, where Olaian has its global design center. The new surfboard weighs 5.8kg and can fit into ...
-
News briefs
Macron teams up with RadiciGroup to produce green technical sportswear
Macron is partnering with RadiciGroup to develop and produce technical sportswear that combines high performance with sustainability. RadiciGroup, headquartered in Bergamo, specializes in the production and sale of polyamide, chemical intermediates, high-performance polymers and other advanced textile solutions. The first result of this collaboration is a sports sock created with ...
-
News briefs
Adidas signs up the #1 NFL draft pick
The #1 NFL draft pick, Trevor Lawrence, has agreed to be sponsored by Adidas. The 21-year-old American footballer has also agreed to endorse Gatorade and to sign a special partnership for memorabilia and collectibles with Fanatics, the giant licensed products merchandiser based in Jacksonville, Florida. In fact, Lawrence has just ...
