News Briefs – Page 249
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News briefs
American actor invests in Power Plate, playing as ambassador
Mark Wahlberg has become a shareholder of Performance Health Systems, the parent company of Power Plate, and an ambassador and consultant for the vibration training brand. The American 49-year-old actor, who has been using Power Plate for 15 years to stay slim, has already invested in other fitness-related operations including ...
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News briefs
Zalando expands its loyalty program with early access
Zalando is adding what it calls “assortment-related benefits” to its loyalty program, Zalando Plus. The first is Plus Early Access, which, as the name suggests, provides program members – initially in Germany – with early access to new products. And the first product being offered under the new scheme is ...
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News briefs
BSI tells the German government that sport can help defeat Covid
The German Sporting Goods Industry Association (BSI) has called on the German federal government in an open letter to recognize the relevance of sport as an “effective corona (virus) prevention” and to use “sport as part of the solution for coping with pandemics.” Sport is important for physical and mental ...
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News briefs
Puma teams up with Neymar Jr. and Fortnite
Puma has teamed up with Neymar Jr. and Fortnite to launch the Neymar Jr. x Puma Crazy Playground and Creative Hub and The Neymar Jr. Cup. This week, Neymar Jr. will become the first athlete to join Fortnite’s Icon Series as part of the current Season 6 “Primal” Battle Pass. ...
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News briefs
Afterplay establishes e-tail platform for installment payments
The payment processor Afterpay is launching an online platform, called Dropshop by Afterpay, that offers interest-free installment payment plans for exclusive or early access to certain products. For instance, working in partnership with The Finish Line, the U.S. sporting goods retailer recently acquired by JD Sports Fashion, the platform will ...
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News briefs
JD Sports to sell its seconds to a reseller
JD Sports will be selling its seconds – returned and flawed sneakers and apparel – to a British company called Sole Responsibility. Established in 2014 and still run, with some help, by the co-founding husband and wife, Sole Responsibility buys “products that would have been disposed of” and sells them ...
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News briefs
Austria’s Bründl Sports is certified climate-neutral
As one of the first sports retailers in Austria, Bründl Sports has just received a certificate as “Climate Neutral Company” from Fokus Zukunft, a sustainability consultancy that has worked with the Austrian retailer to define a bundle of initiatives based on the three pillars of ecology, economy and social responsibility. ...
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News briefs
Sequential sells Heelys for $11m
The Sequential Brands Group, which is under strong pressure to pay back its debts, said it has sold the Heelys brand of wheeled shoes to BBC International, a U.S. company specializing in children’s footwear that has been Heelys’ core licensees since 2013, when Sequential bought the brand for $5.5 million. ...
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News briefs
Gola partners with Global Brands on apparel collection
Gola and the European division of the Global Brands Group have announced a multi-year partnership to launch a new Gola-branded apparel collection. The line will initially include T-shirts, sweatshirts, jackets and tracksuits, which will later be complemented by kids’ apparel, accessories, socks, sleepwear and underwear. The new apparel collection will ...
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News briefs
Decathlon introduces a wooden stationary bicycle, for sustainability and design
Decathlon France is launching the Domyos Woodbike, an exercycle built around a frame made from French beech wood. The unconventional stationary bicycle is meant to combine sustainability, technical features and design, as its wooden structure easily blends in with any interior. The solid beech in the Domyos Woodbike comes from ...
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News briefs
Horst Widmann of Puma and FESI has died
Horst Widmann, a former top executive of Adidas and Puma and a former president of the Federation of the European Sporting goods Industry (FESI), has passed away. He was 80 years old. The highly diplomatic and kind-hearted executive was elected to lead FESI in 2004 and served multiple terms adding ...
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News briefs
New Balance introduces the eco-friendly Vision Racer ReWorked
New Balance has launched the Vision Racer ReWorked, the latest release of the New Balance Jaden Smith Vision Racer collection, in partnership with the American actor and activist Jaden Smith. The new Vision Racer ReWorked is made with a mix of recycled materials. The upper and the tongue contain 74 ...
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News briefs
Simone Biles leaves Nike for Athleta
Simone Biles is ending her partnership with Nike to team up with Athleta, Gap’s brand of sports clothing for athletic women. The duration and financial terms of the agreement have not been disclosed. The five-time U.S. Olympic gold medalist signed with Nike in 2016, after turning professional. Gap will work ...
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News briefs
Kanye West’s original Yeezys set auction record
The results are in for the sneaker auction by Sotheby’s that we previewed earlier in April. The pair of Nike Air Yeezy 1s fetched a record price of $1.8 million. This is about triple the record price of $615,000 previously offered for a pair of Nike Air Jordan 1s that ...
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News briefs
Macron moves into American football with the Munich Cowboys
Macron is the new technical sponsor of the Munich Cowboys, an American Football club based in Munich, Germany. The club was previously kitted by a local distributor. Established in 1979, the club is a founding member of the German Football League (GFL), previously known as American-Football-Bundesliga. The GFL is the ...
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News briefs
English soccer to boycott social media over “abuse”
Various British football associations will be boycotting the social media networks for the U.K.’s bank holiday from April 30 to May 3. The reason, as their common statement reads, is the “ongoing and sustained discriminatory abuse received online by players and many others connected to football.” The announcement was made ...
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News briefs
German golf grows during the pandemic
The number of licensed golfers in Germany rose by 1.36 percent to 651,417 in 2020, the highest increase in a year since 2012, according to a new report by a golf economy expert, Falk Billion, titled Golfmarkt Deutschland 2021. The report, which can be downloaded free of charge, is published ...
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News briefs
Snap pays $124.4 million for Fit Analytics
Snap said it has paid $124.4 million for its takeover in March of Fit Analytics, a German sizing technology company that powers solutions for retailers and brands, The American social media company gave the information in a 10-Q form filed with the U.S. Securities and Exchange Commission. Snap added ...
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News briefs
Sports Direct is ordered to pay back rent
The U.K.’s High Court has ordered Frasers Group, the parent of Sports Direct and many other companies, to pay rent arrears to the landlords of one of its stores, which has been forced to stay closed for several weeks because of the Covid-19 pandemic. The judge supported the claims of ...
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News briefs
Afydad launches online marketplace
Afydad, the Spanish association of sporting goods manufacturers and retailers, has launched a new website, www.spainissport.com, to serve as an omnichannel B2C marketplace and B2B showroom. The marketplace is now operational, can take orders from final customers and can “geolocate” for them the nearest distributor or retailer of a given ...
