News Briefs – Page 251
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News briefs
Zouma, a new British running apparel brand
Zouma, a new sustainable running apparel brand founded in the U.K. by Wilson Lou, a former constable and a software engineer who worked for Barclays Investment Bank, celebrated its launch on April 15 by releasing three men’s and women’s collections. Zouma’s running clothing is made from recycled materials. The production ...
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News briefs
Lululemon tests a product resale program
As one of its contributions to the environment, Lululemon will test a resale program for its clothing in California and Texas in May, adding some other markets in June. Called Like New, the program will allow customers to receive e-gift cards in exchange for “gently used” Lululemon garments dropped at ...
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News briefs
The Vaha fitness mirror enters the U.K. market
Vaha, a German start-up that launched an interactive mirror for home fitness in 2019, has announced its launch in the U.K. It is the first fitness mirror of the kind to be launched in the U.K., according to the company, referring to the competing systems by Lululemon and others. The ...
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News briefs
Peloton says its Tread+ treadmill is safe
Peloton has issued a statement to refute the claims by the U.S. Consumer Product Safety Commission (CPSC) about the safety of the Peloton Tread+ treadmill following a series of incidents with the equipment. A child died in March while using the Tread+, as previously reported by SGI Europe. Peloton said ...
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News briefs
Therabody acquires PowerDot, a smart muscle-stimulating device
Therabody has announced the acquisition of PowerDot, a “smart muscle stimulator” that is said to temporarily relieve muscle pain. The device uses electrical stimulation to cause muscles to contract and release. The increased blood flow helps improve muscular strength and endurance, while temporarily relieving and managing pain. PowerDot’s proprietary Smart ...
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News briefs
11teamsports moves into the Benelux countries
Eleven Teamsports is expanding its 11teamsports platform into the Benelux countries by setting up its own national e-shops in the three new markets. Following the acquisition of a Dutch omnichannel football specialist, 100% Football, based in Apeldoorn, its existing 100% Football stores will be re-branded in the coming months. In ...
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News briefs
Adidas’ new marketing campaign focuses on “possibilities”
In Adidas’ newest marketing campaign, “Seeing Possibilities,” several well-known endorsees of the brand appear at home in a series of 20 documentary films, representing yet another chapter in its wider “Impossible is Nothing” campaign. The theme this time is the “rebellious optimism” of sport as it relates to the brand, ...
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News briefsWaltraud Lenhart passes away after short severe illness
Source: Leki Waltraud Lenhart After the tragic plane accident in 2012,in which Klaus Lenhart lost his life, the German family-owned pole specialist Leki has now been hit by another tragedy. After a short and serious illness, Waltraud Lenhart, managing partner of Leki, has died unexpectedly at the ...
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News briefsNike introduces prototype eco-football
Nike has introduced a football made of fully recycled yarn trimmings that would otherwise have ended up in a landfill. The shell is made of recycled airbag scraps from the manufacture of Nike’s Air Max line. The ball remains a prototype, but there appear to be plans to release it ...
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News briefs
UYN to sponsor a champion cyclist’s team
Unleash Your Nature (UYN) has signed an endorsement deal with Israel Start-Up Nation, a cycling team led by Chris Froome, who has won the Tour de France four times. Also on the team are Andre Greipel, Daniel Martin, Sep Vanmarcke, Michael Woods and Alex Dowsett. UYN will be supplying Energyon ...
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News briefsMips launches a redesigned, consumer-centric virtual guide
Mips, the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes beyond simple cosmetic changes, using language and design focused on maximizing consumer benefits. The website offers ...
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News briefs
Adidas is one of the Top 10 companies for corporate reputation
Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company, a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex, in the second ...
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News briefsTencel launches a B2C e-commerce platform
The Lenzing Group has launched a B2C web store for its sustainable Tencel™ brand of fibers. Its new Tencel eShop is the first such e-commerce site by a fiber manufacturer, Lenzing notes, stating that it “bridges the divide between manufacturers and the end-consumer by curating a diverse mix of apparel ...
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News briefsYKK opens a digital showroom
YKK has launched a digital showroom to improve contacts with its customers – virtually and interactively, without any time or space constraints. The Japanese zipper maker calls the concept behind the online showroom „connection,” a play on the brand’s expertise as a manufacturer of fastening products. The digital space, modeled ...
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News briefs
Completing its acquisition of Plano Synergy, Pure Fishing divests its hunting brands
Pure Fishing has announced that it has completed the acquisition of Plano Synergy Holdings. As part of the closing, Pure Fishing has also announced the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors. The move is consistent with Pure Fishing’s strategy that places priority on fishing, ...
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News briefs
S&P upgrades its outlook for Foot Locker
The st onger-than-expected performance of Foot Locker in the past financial year has led Standard & Poor’s to upgrade its outlook for the company from negative to stable, while affirming its BB+ issuer credit rating. Foot Locker’s leverage reached a range in the mid-1x; which was much better than the ...
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News briefs
Foreign sports retailers dominate on Facebook in Spain
CMDsport has published a report on the social-media presence of the top purveyors of sporting goods and sportswear in Spain. The top platform is Facebook, followed by Instagram and Twitter, and on Facebook the top chain, by a large margin, is JD Sports, with 3.47 million followers. JD is the ...
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News briefs
Asics releases new eco-friendly Earth Day Pack
Asics has launched a new Earth Day Pack, defined by the brand as “Asics’ most environmentally sustainable cross-category collection ever.” The new range of eco-friendly running shoes and apparel was obtained through a circular manufacturing approach that used around 5 tons of textile waste, the equivalent of 25,000 T-shirts, recycled ...
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News briefs
Allbirds proposes its open-source Carbon Footprint Calculator to fight greenwashing
On April 22, with the celebration of Earth Day, Allbirds will release an open-source version of its Carbon Footprint Calculator on Freethefootprint.com. “For too long, many brands have focused on marketing sustainability rather than actually implementing holistic, high-impact solutions — and to an extent, it’s worked,” said Joey Zwillinger, co-founder ...
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News briefs
Asos and DPD team up on clothes recycling initiative
Asos has teamed up with DPD, the big British parcel delivery firm, on a new textile recycling initiative called ReLove. Under the scheme, Asos customers will have an opportunity to donate unwanted clothing to five charities, including the British Heart Foundation, British Red Cross, Marie Curie, Scope or The Children’s ...
