News Briefs – Page 255
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News briefs
Adidas and Stella McCartney release Beach Defender
The final installment of the Adidas by Stella McCartney spring/summer 2021 line is called Beach Defender. Developed under the creative direction of Netti Hurley and Monika Mogi, the accompanying campaign presents a “new line-up of activists connected by their passion for change, conserving our planet’s waters and the invigoration that ...
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News briefs
Moody’s confirms Adidas’ A2 rating
Completing a periodic review of Adidas, the rating agency Moody’s confirms its A2 credit rating; which it assigned one year ago when the group obtained a €3 billion loan to prop up its liquidity during the coronavirus pandemic. Moody’s mentioned among the positive factors Adidas’ long track record, its leading ...
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News briefs
Adidas denies sourcing in Uzbekistan
Adidas denies a report coming from Moscow that it is going to get shoes products in Uzbekistan.
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News briefs
Asics uses virtual reality to present new “human-centric” running models
Asics has unveiled two high-performance running shoes, the Metaspeed Sky and Metaspeed Edge. The shoes were presented at Asics’ Innovation Summit 2021, the brand’s annual showcase of new performance sports products, which was hosted for the first time by taking guests on a personalized, interactive virtual reality journey. The two ...
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News briefs
Lenders take control of Sequential’s board
Four out of the eight members of Sequential Brands Group’s board of directors have resigned as required by the extension until Apr. 19, 2021 of a credit agreement with Wilmington Trust and other lenders. The remaining members on the board represent mostly lenders such as KKR and Blackstone Group. The ...
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News briefs
Adidas uses more sustainable dye technologies for its new tennis range
Adidas said that its newest tennis apparel collection was made using more sustainable dye technologies that allow color to be applied to garments earlier in the creation process. This method is said to save up to 60 percent of the water and energy traditionally used, thereby reducing the environmental impact ...
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News briefs
Saint Laurent drops sports equipment capsule collection
Saint Laurent has introduced The Winter Game, the fashion house’s first capsule collection to include sports equipment. This new expansion of the Saint Laurent Rive Droite range has been designed by Anthony Vaccarello, the current creative director at Saint Laurent. The sport-inspired capsule collection comprises items in the ski, snowboard ...
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News briefs
Toorx is entering the Spanish market
Toorx Fitness in Motion, an Italian brand of fitness equipment, is entering the Spanish market. According to Palco23, a Barcelona-based sport business periodical, after opening offices in Portugal and launching a webspage in Portuguese, the brand is now expanding its distribution network in Spain and will soon launch a webpage ...
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News briefs
South and North Korea submit joint Korean bid for 2032 Olympics
Seoul’s metropolitan government has notified the International Olympic Committee (IOC) of its bid to co-host the 2032 Summer Olympics with Pyongyang, the capital of North Korea. According to a report byYonhap, South Korea’s news agency, Seoul’s metropolitan government said on April 1st that a written notification of the bid had ...
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News briefs
Gill becomes the title partner for Go Paddling
Gill, the Nottingham-based marine apparel brand, has agreed an interesting multi-year partnership with British Canoeing that makes Gill the title partner for Go Paddling and all associated promotions, including the promotion of the brand’s products and paddlesports in general. Go Paddling is an online paddling participation platform for British Canoeing. ...
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News briefs
Reebok launches consumer-inspired apparel collection with This Memento
Reebok has introduced Meet You There (MYT) x Memento, the latest installation of Reebok’s Meet You There franchise. The new apparel collection comprises a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS to XXXL. The collection was brought to life through Reebok’s partnership with This ...
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News briefs
New shareholders and new deal with Superdry for We aRe SpinDye
Five shareholders have bought half of the shares held in We aRe SpinDye (WRSD) by its chairman, Christian Rasmussen, reducing his stake to 13.29 percent. The shareholders are Ilja Batljan, Patrik Tillman, Rutger Arnhult, Stefan Hansson and Erik Björklund. They paid a total of for 20,016,285 Swedish kronor (€1.94m-$22.9m) in ...
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News briefsNike obtains a ban on Satan sneakers
Supporting Nike’s position in the case, a federal district judge in Brooklyn moved quickly to issue a temporary restraining order against the MSCHF Design Studio, forbidding it from fulfilling any orders for the modified “Satan Shoes” version of its Air Max 97. The defendants in the case said they had ...
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News briefs
Cole Haan steps into performance golf footwear
Cole Haan is stepping into the performance golf category with a spring 2021 collection of three shoe styles, designed for the specific requirements of the sport. The brand took three of its collections – the ØriginalGrand, GrandPrø, and Generation Zerøgrand – and optimized them for golf performance. The new golf ...
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News briefs
Jordan Brand to accept grant applications to help black Americans
Michael Jordan and Nike’s Jordan Brand have announced a first round of Community Grants to grassroots organizations focused on black Americans and the themes of “social justice, education and awareness and economic justice.” The program, which will be drawing disbursements from a $1 million fund through Rockefeller Philanthropy Advisors, will ...
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News briefs
Peloton completes the acquisition of Precor
Peloton Interactive has completed its acquisition of Precor, the American producer of fitness equipment that was part of Amer Sports until the Anta-led consortium agreed to divest it last December for a price of $420 million in cash, with adjustments for working capital, transaction expenses, cash and debt. In announcing ...
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News briefs
Peloton wins fees in a sordid patent case
A U.S. court has awarded $4,299,163 to Peloton Interactive to cover attorneys’ fees and other expenses it incurred in a sordid patent infringement suit brought in 2016 by VR Optics. The whole thing started when Peloton hired the Villency Design Group (VDG) in 2012 to design its well-known interactive stationary ...
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News briefs
A double sponsorship contract by Northwave
Simon Gruber, a 33-year-old Italian snowboarder from the South Tyrol region, has signed a double partnership with Northwave. The experienced rider will endorse the company’s brand of snowboard boots and equipment, Drake. He will also join the Cinelli-Smith gravel bike team, which is sponsored by Northwave.
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News briefs
Tonal mulls IPO after reaching a $1.6bn valuation, with no exports yet
Tonal, which describes itself as the smartest home gym, has not yet shipped or installed its equipment outside the U.S., and its website says it doesn’t have a timeline on when it will make the move. After expanding in all the 50 other U.S. states, it became available in Hawaii ...
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News briefs
Fishbrain secures $31 million in funding
Fishbrain, the developer of a sport fishing app based in Stockholm, has raised $31 million in funding. The backers include Consensus Småbolagsfond and Adrigo Asset Management, as well as all main existing shareholders including B Capital Group and SoftBank Ventures Asia. Fishbrain will use the funding to continue to expand ...
