News Briefs – Page 258
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News briefs
Asics selects four start-ups for its business partnership accelerator program
Asics has unveiled four proposals that it has selected this time in the framework of the Asics Accelerator Program, its business partnership accelerator program for start-ups. The four selected start-ups are: Japan HealthCare (Grand Prize) for its proposal on “Kids Foot Health Checkup for Your Smartphone;” Paronym (Award of Excellence) ...
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News briefs
IOC and IPC accept that Tokyo 2020 will have no foreign spectators
The International Olympic Committee (IOC) and the International Paralympic Committee (IPC) were informed by their Japanese parties, in a meeting on March 20, about their conclusion regarding overseas spectators at the Tokyo 2020 Olympic and Paralympic Games this summer. The IOC and the IPC have announced that they respect and ...
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News briefs
Hummel partners with Red Bull Racing Esports
Hummel has become the official team kit partner of the Red Bull Racing Esports Team. The Danish sportswear brand will deliver a special range of performance clothing for the team. The full range of Red Bull Racing Esports apparel will also be available to fans for purchase in the spring ...
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News briefs
Arena to launch plus-size swimwear
For autumn/winter 2021 Arena is introducing its first “plus sizes” – i.e., sizes 48 to 58 – into its collection of training swimsuits. As in previous seasons, the collection will be made of the company’s typical Maxfit and Maxlife materials. “Inclusivity,” says Arena’s director of consumer and trade marketing, Eva ...
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News briefs
New video series by Adidas shares empowering stories from women
Adidas has already indicated that it is focusing on women in many different ways as part of its new strategic development program. An all-new video series by Adidas, titled “Taking 5,” features the stories of women in sports who share their personal insights and encourage more women to trust in ...
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News briefs
Legea might replace Kappa as Napoli’s kit partner
The kit deal between S.S.C. Napoli, a football team that competes in Italy’s Serie A, and Kappa might be terminated ahead of time, and Legea is reportedly in pole position to take over as the club’s new technical sponsor. The contract between Napoli and Kappa is set to run until ...
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News briefsOdlo’s new CFO comes from Under Armour
Source: Odlo Abe Yasser Effective May 1, 2021, finance specialist Abe Yasser will take over as Odlo International’s chief financial officer from Adrian Schürmann, who is leaving the company after joining it in 2015. During his tenure, Schürmann helped manage Odlo’s change in ownership in May 2020. ...
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News briefsBollé launches sustainable, eco-friendly products
Source: Bollé Eco React Mips After attracting attention last year with augmented reality for “trying on” the Phantom series on a smartphone and artificial intelligence in the Volt+ lens, Bollé Brands is now presenting its first eco-friendly sunglasses and helmets. The first two products to emerge from ...
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News briefs
Puma teams up with suicide-prevention charity
Puma, which is focusing again on running, will be helping raise funds for the Campaign Against Living Miserably (CALM), a British charity that is “leading a movement against suicide.” The company will be helping to launch of a “new content series,” an apparel collection and a virtual run, in which ...
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News briefs
Korean Olympic team to wear The North Face
The Korean Sports and Olympic Committee (KSOC) reached an agreement with Youngone Outdoor Corporation (YOC), which distributed The North Face and other major sports brands in the South Korean market. According to the agreement, YOC will supply the team with sportswear from TNF until the end of 2024. The uniforms ...
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News briefs
Quiksilver partners with Swiss wave pool
Quiksilver has established a partnership with Alaia Bay, a wavegarden pool set to open in Sion, Switzerland, in May 2021. The pool will introduce surfing to a skiers’ paradise. The video to promote the launch features one of Quiksilver’s sponsored surfers, Zeke Lau.
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News briefsPuma flagship store opens in Tel Aviv
Tel Aviv is the city where Puma has just inaugurated its largest store since the opening of its flagship in New York City two years ago. Spreading on two floors, the 700-square-meter store is located on the Old Port promenade close to the waterfront of Tel Aviv. It features a ...
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News briefs
Munich’s largest shoe store to open in April
Schmid Schuhe Mode Sport is opening next month the largest shoe store in the Munich area, taking the place of a former Karstadt department store in the Olympia shopping mall. The 9,500-square-meter location will offer regular and sports shoes for the whole family on two floors. Based in Augsburg, the ...
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News briefs
Peloton reveals a child's death in a treadmill-related accident
Peloton Interactive revealed on its website that a child was killed in an accident involving its Tread+ treadmill. The company reiterated a safety warning about the potential risks for children from accidents involving treadmills after a child was killed in a “tragic accident” involving the firm’s exercise equipment. Just ...
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News briefs
Decathlon joins the Net Zero Initiative
Decathlon has announced that it is partnering with the Net Zero Initiative, a framework for collective carbon neutrality. The Net Zero Initiative helps organizations describe and organize their climate action. The framework is based on the idea that an organization must act in three complementary ways toward the global objective ...
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News briefs
Paris 2024 commits to be the first climate-positive Olympics
The Paris 2024 board of directors, which met on March 16, approved a climate strategy that commits it to organize “the world’s first Olympic and Paralympic Games with a positive contribution to the climate.” In line with the Paris Climate Agreement, Paris 2024’s primary objective is to prevent and reduce ...
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News briefs
AliExpress rewards consumers for Le Club Paris 2024 challenges
Until the Paris 2024 Olympic and Paralympic Games, Le Club Paris 2024 is offering its own members the opportunity to participate in fun challenges and to earn points that enable them to enter prize draws and enjoy exclusive rewards - such as participating in special experiences with Olympic and Paralympic ...
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News briefs
A guide by the IOC and UEFA on sustainable branding and signage at events
The International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) have commissioned a new technical study to help identify more sustainable solutions for event branding and signage. The guide, titled “Environmental impact evaluation of branding and signage solutions for events”, explores the branding and signage materials used ...
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News briefs
Everlast signs licensing deal in the U.S.
SportLife Brands of New York will license the Everlast brand name for a line of underwear, sleepwear, baselayers and thermals for distribution in the U.S., starting with the 2021 holiday season. SportLife develops similar products under license for Nautica, Isotoner, Tahari, Sean John, Umbro, Starter, Head and Disney.
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News briefs
New Balance and Stone Island collaborate again in footwear
New Balance Athletics and Stone Island, an Italian sportswear brand recently acquired by Moncler, are joining forces to kick off what they have described as “a long-term relationship.” The first New Balance x Stone Island shoes are set to drop later this year. The partnership was first teased via the ...
