News Briefs – Page 26
-
News briefsReebok’s custom kicks for your avatar
Reebok has introduced the “digital shoe experience” we reported on back in December. Reebok Impact, as the service is called, will imprint digital Reebok sneakers with an image, for your metaverse avatar to wear. You send by direct message (DM) whatever image you choose to @reebokimpact on Instagram and receive ...
-
News briefsCobra Golf unveils revolutionary 3D-printed iron set
Cobra Golf has launched its first full set of 3D-printed irons, the Cobra Limit3D, marking a significant advancement in golf equipment manufacturing. Initially introduced in fall 2020 with the KING Supersport-35 putter, Cobra has continued to refine its 3D printing capabilities, now including a range of more sophisticated multi-material putter ...
-
News briefsCandace Parker named President of Adidas Women’s Basketball, aims to shape future of the sport
Candace Parker, revered in basketball circles, has transitioned into a new role as president of Adidas women’s basketball, following her recent retirement from the sport. With a 16-year history with Adidas, Parker aims to shape the future of women’s sports. Adidas announced Parker’s appointment, highlighting her profound understanding of the ...
-
News briefsXtep selling K-Swiss, Palladium brands to Ding family
The purchase price of $151 million for K-Swiss and Palladium is 42 percent less than the $260 million that Xtep Intl. Holdings paid for the brands in 2019. Xtep said the K-Swiss/Palladium wholly-owned subsidiary, KP Global Investment, has accumulated over $100 million in operating losses since being acquired and a ...
-
News briefsHigher domestic sneaker sales spark Vulcabras in Q1
Brazilian group Vulcabras received a 5.8 percent overall revenue lift to 597.3 million Brazilian reais (€109.4m) in Q1 thanks to a 7.4 percent increase in athletic footwear sales to R$495.4 million (€90.7m) as total pairage stepped up 4.7 percent to 4.2 million pairs. Higher sneaker sales in Brazil from Under ...
-
News briefsSpeedo surprises with an extraordinary campaign in the Year of Sports
In the lead-up to this year’s Olympics, Speedo is taking a different approach to its marketing strategy, aiming for inclusivity over exclusivity. The renowned swimwear brand has launched a new campaign celebrating swimmers of all backgrounds, embracing diversity and fostering a global community united by a love for the water. ...
-
News briefsSrixon Sports Europe promotes Lionel Caron to CEO
Srixon Sports Europe, a company specializing in golf ball technology and innovation, has promoted Lionel Caron to Chief Executive Officer, effective April 1, 2024. Caron has worked for the company for 25 years, holding various positions. Most recently, he served as Chief Operating Officer for about a year. Prior to ...
-
News briefsUnder Armour introduces first product made with Neolast stretch fiber
Under Armour is introducing the Vanish Pro Training Tee, the brand’s first product made with Neolast. The new shirt, part of its Vanish training franchise, will make its commercial debut on May 13. Announced for the first time in January 2024, Neolast is meant as a high-performing alternative to elastane ...
-
News briefsKylian Mbappé kicks off Nike’s “Victory Mode” tour
Kylian Mbappé, with his namesake Inspired By KM foundation, partnered with Nike on May 5 to host a multi-sport event for young athletes in Paris that kicked off Nike’s “Victory Mode” tour. The French football icon, who currently plays for PSG, is also a Nike ambassador. More than 2,000 youth ...
-
News briefsLee launches its first golf collection for men
Lee has introduced the Lee Golf Series, the brand’s debut golf collection for men. The new range comprises versatile tops and pants “that seamlessly transition from the office to the green,” the brand explained. The items utilize fabrics from Lee’s performance-stretch casual apparel. Prices start at $20 and go up ...
-
News briefsAmazon launches its marketplace in South Africa
Amazon has announced the launch of Amazon.co.za, its online marketplace in South Africa, available on desktop and mobile browsers or by downloading the Amazon Shopping App. Customers in South Africa can now shop from a selection of brands across 20 different product categories, such as sporting equipment, consumer electronics, toys ...
-
News briefsApril sees dip in UK retail sales amid poor weather and easter shift
The British Retail Consortium (BRC) has reported a downturn in retail sales for April, attributing the decline to unfavorable weather conditions and an earlier Easter period. According to the trade association, total retail sales in the UK experienced a 4 percent decrease for the four-week period from March 31 to ...
-
News briefsJD Sports makes Middle East debut with new store in Bahrain
JD Sports has marked its entry into the Middle East with the inauguration of a new store located at Bahrain’s Marassi Galleria Mall, a beachfront shopping destination. Operated under a franchise agreement with GMG, the 504 square meter establishment will offer customers access to the latest releases from a diverse ...
-
News briefsMunich opens two stores in Spain
Munich has opened two stores, in the Spanish cities of Madrid and Girona, according to TradeSport and Palco23. The brand has thereby raised the total of its own-stores to 32, with regular stores accounting for 19 and outlets for 13. Munich also runs one store for its vegan brand, Duuo, ...
-
News briefsSuperStroke buys Lamkin Grips
SuperStroke has acquired Lamkin Grips, a 99-year-old, family owned maker of golf grips. According to SuperStroke, Lamkin’s CEO, Bob Lamkin, will “continue to serve as a board member and will remain involved in the company.” In addition to what it calls the number-one putter grip in golf, SuperStroke produces custom ...
-
News briefsDecathlon partners with Resortecs to launch recyclable swimwear
French sporting goods chain Decathlon has joined forces with Belgian textile recycling company Resortecs to introduce a sustainable swimwear collection aimed at addressing the challenges of recycling swimwear fabrics. The primary hurdle in recycling swimwear has been the high elastane content in the fabrics, as elastane cannot be separated from ...
-
News briefsPeloton announces major workforce reduction amid financial struggles
In a move reflecting ongoing financial challenges, indoor training platform Peloton has revealed plans to cut 15 percent of its workforce, equating to approximately 400 positions, alongside the resignation of CEO Barry McCarthy. The company’s stock price has experienced a dramatic decline, plummeting from its peak of over $160 in ...
-
News briefsMLB uniforms to change again, Players Association claims
Nike will be making changes to this year’s maligned uniforms for Major League Baseball (MLB) by the start of next season. The MLB Players Association has stated in a memo, seen by The Athletic, NBC News and ESPN, that designer Nike and manufacturer Fanatics will be restoring the large lettering ...
-
News briefsHoka opens a store in Paris
Hoka is reinforcing its European retail presence with the opening of its first Parisian address. The new store is located at 35 Boulevard des Capucines, in a 140-sqm space formerly occupied by footwear label Bally, at walking distance from the historic Opéra and not far from the busy shopping area ...
-
News briefsParis 2024 branded products now available on Tmall
Alibaba has announced that fans in China can now access official Paris 2024 branded products on Tmall’s Olympic Store. Fans can purchase a range of licensed merchandise, including toys of the Phryges, the official mascots of the upcoming Games. Alibaba is a worldwide Olympic Partner and the Tmall platform, part ...
