News Briefs – Page 262
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News briefs
Zwift appoints two new high-profile board members
Zwift, the global virtual cycling and running training platform, has confirmed the appointment of Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow a recent Series C funding round for the fast-growing U.S. company. Pichette comes to Zwift with more than 30 years of financial and ...
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News briefs
Reef rehires old hand as senior director of product
The Reef brand of beach sandals – founded in Argentina and run out of Southern California – has hired John Eades to be its new senior director of product. This marks a return to the company for Eades, who in 2003, at the start of his career, was hired to ...
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News briefs
Callaway closes Topgolf’s acquisition
The merger of Callaway Golf Co. and Topgolf International has been completed, following approval of the deal by a majority of the shareholders of both companies. Topgolf’s assets include a number of golf driving ranges, a ball tracing system and other golf-related entertainment tools and media. As originally agreed last ...
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News briefs
The top technical partners of Italy’s major football clubs
La Gazzetta dello Sport, Italy’s leading sports newspaper, has published the ranking in terms of investments of the technical sponsors of the Serie A clubs, the top-tier football division in the country. The partnership agreements between the 20 clubs that compete in Serie A and their respective technical partners for ...
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News briefs
Herschel hires former Arc’teryx president as new CEO to diversify its range
Herschel Supply Co., a Canadian company known for its Herschel brand of lifestyle backpacks, has brought Jon Hoerauf on board in the newly created position of chief executive officer, effective immediately, with a plan to further diversify it into other categories and to verticalize its business. Herschel has already expanded ...
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News briefs
Court upholds one of Cocona’s patents, overruling TNF’s appeal
In a lawsuit first filed in 2017 by Cocona Labs against The North Face (TNF) and Columbia Sportswear, a U.S. Court of Appeals for the Federal Circuit affirmed on March 4 the validity of key claims of one of Cocona’s patents on its 2.5L waterproof/breathable laminate technology. Registered on Feb. ...
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News briefs
European Fishing Tackle Trade Association to move HQ to Brussels
The European Fishing Tackle Trade Association (EFTTA) is planning to move its headquarters from London to Brussels later this year. According to a report in Angling International, the move is set to be completed in September. The decision is consistent with the activity of the organization, which conducts lobbying in ...
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News briefs
Asics launches running shoe made from second-hand clothes
Asics is introducing the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan. The limited-edition line includes two of Asics’ pinnacle shoes, the Metaride and Gel-Quantum 360 TYO, both in a sunrise red color. The collection is part of the company’s efforts to minimize the ...
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News briefs
Foot Locker appoints creative director for women’s segment
Foot Locker has appointed Melody Ehsani, founder of the Ehsani streetwear brand, to be the first creative director for its women’s segment. Ehsani designed a capsule for Foot Locker’s “12 Days of Greatness” campaign in December. The Air Jordan 1 Mid Fearless sneaker she designed in 2019 sold out in ...
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News briefs
i-Run opens its first Parisian concept store
i-Run, a French online and offline retail chain specializing in running shoes, has opened its first concept store in Paris. The three-storey shop, called “The House of Running,” has a surface of 210 square meters (130 for the store alone) and is located at 10 rue du Plâtre, in the ...
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News briefs
Lacoste teams up with Bruno Mars on his new lifestyle brand
Lacoste is launching Bruno Mars’ first fashion collaboration. The 25-piece capsule collection is titled “Ricky Regal,” which is the singer’s alter ego when he works as a designer. The Lacoste x Ricky Regal collection, for men and women, features a 1970s-inspired aesthetic and “bridges Bruno’s enigmatic personality and distinct style ...
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News briefs
Adidas campaign features a meter-long shoe
Adidas and the Estonian rapper Tommy Cash have designed a sneaker that exceeds one meter in length and promoted it through Cash’s Instagram channel, where it received 140,000 likes within a day. The idea to “make the longest shoes in the world” came from Cash himself and is a marketing ...
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News briefs
Musto and World Sailing sign multi-year partnership agreement
World Sailing, the world governing body of the sport, has announced Musto as its official clothing partner. The new partnership agreement will run through to 2025. As part of the deal, the community of International Race Officials, responsible for governing the sport on the water at global events, will wear ...
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News briefs
Nike supports girls’ access to football in London
Nike is backing Girls United through a new partnership, called Love the Games, which is meant to give girls in London more access to sports such as football. According to the charity, girls drop out of sports at twice the rate of boys. As reported by Sportindustry.biz, the new initiative ...
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News briefs
Shiner sets up a EU subsidiary in Rotterdam
Shiner, the U.K.-based distributor and licensee specializing in skateboards and other action sports equipment, has opened a subsidiary with a 2,300-square-meter logistic facility in Rotterdam, Shiner EU. The company cites a combination of “ambitious expansion plans” on the continent and the impact of Brexit on trading with the European Union ...
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News briefs
Buff is a sponsor of the Tour of Flanders
Buff has joined for the first time the sponsor roster of the Tour of Flanders, the iconic road cycling race that is part of the UCI World Tour. This year’s edition of the Tour of Flanders is scheduled to take place on Sept. 18, after being postponed from the original ...
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News briefs
Women’s Rugby World Cup 2021 to be postponed to 2022
World Rugby has recommended a postponement of the women’s Rugby World Cup 2021 until next year due to the uncertainty connected with the ongoing coronavirus crisis. In addition to health concerns, the major uncertainties are related to global travel restrictions and quarantine rules. The tournament was set to be hosted ...
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News briefs
Puma has always valued women
As part of Puma’s new campaign in favor of women, its puma-catchup.com website now features a brief review of the women who worked for the firm at its start, in 1948. Eight of the 14 employees whom the founder, Rudolf Dassler, recruited from the Dassler Brothers factory previously shared ...
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News briefs
Tokyo 2020 adds 12 women to executive board to promote gender equality
Tokyo 2020 has appointed 12 women to its executive board, bringing the total number of women in the organizing committee’s board to 19, namely 42 percent of the total. The move follows the recent sexism scandal that led to the resignation of the former president of the committee, Yoshiro Mori, ...
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News briefs
Reebok hires New Balance veteran Portia Blunt as VP of apparel
Without waiting for a new owner, Reebok has announced the appointment of Pertia Blunt as its new vice president of apparel, replacing Barbara Ebersberger who is now with the Adidas brand. Blunt has been with New Balance for 13 years, serving most recently as director of apparel operations. She was ...
