News Briefs – Page 263
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News briefs
Further development of the FEDAS Key
SGI-DHO, the European organization that stands for the Sporting Goods Data Harmonization Organization is focusing on the further development of the FEDAS Key, for which it is responsible, in the “training/fitness” and “travel/outdoor equipment” categories. It has already adjusted the bike category and developed a new classification for “virus protection ...
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News briefs
Strong start of the year in Norway and Finland
According to Virken, the general retail trade increased by 9.2 percent in Norway in January, as compared to the same month a year ago, despite the closure of some shops and malls for one week, rising by 54.3 percent online and by 6.4 percent offline. The sporting goods sector had ...
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News briefs
The Danish sports market drops by 9.1%
In contrast with the previously reported consumption trends in Norway, the sporting goods market did not go well in Denmark last year, like in the major Western European countries. Dealers of sporting goods and camping equipment saw their sales contract by 9.1 percent, according to Statistics Denmark. Shoe and apparel ...
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News briefsSusie Mulder is Timberland’s new global brand president
VF Corp. has appointed Susie Mulder as global brand president of Timberland, a big VF brand that has been performing less than others lately. She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and CEO, Steve Rendle. She will ...
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News briefs
Russia may curtail counterfeiting within 12 months, Unichel feels
The mandatory tagging of footwear, coupled with increased controls in the Russian market, could curb the share of counterfeit shoes sold in the country, said Vladimir Denisenko, the head of Russia’s main footwear producer Unichel. Denisenko was initially critical about the tagging project when it was launched by the Russian ...
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News briefsVibram encourages resoling for sustainability
Vibram has presented a new digital “Repair if you care” campaign to encourage consumers to have their shoes resoled and avoid waste. The campaign focuses on the concept of re-use and repair as a sustainable approach. It also aims to reintroduce people to the fact that repair is a valuable ...
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News briefs
Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
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News briefs
Canada Goose and NBA ink multi-year partnership
Canada Goose has announced a multi-year partnership with the National Basketball Association (NBA) that makes Canada Goose a ”Proud Outerwear Partner” of the NBA All-Star. Timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans. The design partner for ...
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News briefs
Colmar asks Morteza Vaseghi to design A.G.E. autumn/winter 2021 collection
Colmar has appointed an Iranian-born designer, Morteza Vaseghi, as the new creative director for its upcoming A.G.E. (Advanced Garment Exploration) autumn/winter 2021 collection. The Colmar A.G.E. sub-label was first introduced three years ago as a hyper-modern counterpart for experimentation and product innovation. Colmar said that the collection will bring sustainability ...
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News briefs
Boom in pandemic running in N. Ireland and U.K., survey says
Macmillan Cancer Support, a London-based charity, estimates that eight percent of Northern Ireland’s population, or some 116,000 people, have taken up running to preserve their health since the Covid pandemic lockdowns began last March. About seven percent have taken up meditation or yoga. The youth in the U.K. has proven ...
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News briefs
Lidl helps Northern Ireland schools buy sports kits
Lidl has awarded 40 secondary schools in Northern Ireland - one for every Lidl store in the region - £3,000 (€3,500-$4,193) worth of vouchers each to purchase new sports equipment. The donation, which represents an overall investment of £120,000 (€139,000-$167,757), is part of the Lidl Community Works Sport for Good ...
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News briefs
Slinger Bag and Wilson announce strategic partnership
Slinger Bag and Wilson Sporting Goods have entered into a new strategic brand collaboration on co-branded products and promotional initiatives. Under the new deal, Slinger will specially design Wilson-branded tennis ball launchers for use at the Wilson’s Demo Events that take place annually across the Americas. In addition, the brands ...
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News briefs
Descente to sell Polygiene-treated training gear through Anta
For the spring/summer 2021 season, Descente has added Polygiene’s Stays Fresh BioStatic Technology to a number of its men’s and women’s training products for the Chinese market. The Japanese brand will be selling them online and in stores through its local partner, Anta Sports Products. The brand entered China in ...
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News briefsThe VF Foundation releases its first Impact Report
The VF Foundation, the philanthropic arm of VF Corp. established in 2004 and based in Denver, has released its first report detailing the positive impact that its financial grants and philanthropic partnerships have had on more than four million people in 53 countries over the past year. From April ...
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News briefs
Adidas Confirmed comes to Europe
Adidas has expanded the reach of its new version of the Adidas Confirmed app to Europe. First launched in the U.S. and China last year, the app gives the registered customer immediate access to new releases of sneakers and special collections. The app became available on March 1 in Germany, ...
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News briefs
Boris Johnson backs British-Irish bid for the 2030 World Cup
The U.K. Government has pledged £2.8 million (€3.2 million) to promote a potential joint bid by the U.K. and Ireland to hold the 2030 FIFA World Cup of football. In an interview with The Sun on March 2, British Prime Minister Boris Johnson said that his government is “very keen ...
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News briefs
Turin bids to host the 2025 Winter Special Olympics
Turin is bidding to host the 2025 Special Olympics World Winter Games in 2025, one year before the Italian cities of Milan and Cortina d’Ampezzo are due to host the regular 2026 Winter Olympic and Paralympic Games. Turin’s candidacy has been officially presented by the Italian government, the Piedmont region, ...
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News briefs
Rip Curl to sponsor the World Surf League
Rip Curl will be sponsoring the World Surf League (WSL) Finals for the next three years. The single-day, winner-take-all tournament – taking place at Lower Trestles, in San Clemente, California – pits against one another the top five surfers from the Championship Tour (CT) rankings, in male and female divisions. ...
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News briefs
Fischer to sponsor the Nordenskiöldsloppet
The Fischer ski brand has become a sponsor, along with Red Bull, for the Nordenskiöldsloppet, for the longest cross-country ski race in the world, which is set to start on March 27 in a reindeer breeding area at Jokkmokk, in the Sami region of northern Sweden, above the Arctic Circle. ...
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News briefsBritish Olympic champion launches rear-vision cycling glasses
Callum Skinner, the British former track cyclist and Olympic medalist, is launching special sunglasses that allow cyclists to see also behind them. The glasses were invented by a physicist, Alexander Macdonald, developed with Skinner and designed by Bob Henderson, an award-winning optical engineer, after raising more than £100,000 (€115,35-$139,25) via ...
