News Briefs – Page 268
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News briefsAfydad launches “Spain Is Sport” to push Spanish sporting goods globally
Afydad, the Spanish association of sporting goods manufacturers and retailers, has launched a new internet platform called “Spain Is Sport.” The aim is to bring together all Spanish sports brands to promote the image of the country’s sporting goods industry internationally, adressing retail clients as well as consumers. Spain Is ...
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News briefs
Sales slump by 14% at Spain’s Forum Sport chain
The coronavirus pandemic led Forum Sport, one of Spain’s major sporting goods retail chains, to book a 14 percent decline in gross revenues in 2020. They went down to €130.1 million, but the group’s online sales jumped by 80 percent, making up 24 percent of the total turnover. The company, ...
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News briefs
Joma signs its first U.S. football sponsorship
Joma Sport has entered into a one-year agreement with Queensboro FC as the official partner and founding kit sponsor of the Queensboro Academy. For the Spanish company, the partnership is the first sponsorship deal with a football team in the U.S. Queensboro FC is an upcoming American professional soccer team ...
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Therabody partners with PSG
Therabody has agreed a partnership with Paris Saint-Germain (PSG) that makes the American tech wellness company PSG’s official recovery partner. The percussion massage company had already signed a similar deal with the Real Madrid football team last year. The players of the Paris-based football club will integrate Therabody’s products and ...
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Asics recognized for actions on supply chain to mitigate climate change
For the second year in a row, Asics Corp. has been awarded a high position on the Supplier Engagement Leaderboard by the Carbon Disclosure Project (CDP) for its relations with suppliers on climate change. CDP is a not-for-profit environmental charity that runs the global disclosure system adopted for the management ...
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Kjus announces collaboration with Ted Ligety on product innovation
Kjus has annnounced a new partnership with Ted Ligety, who will collaborate with the Swiss sports apparel brand on the design and development of future skiwear collections. The American alpine ski racer and two-time Olympic gold medalist announced his retirement from World Cup ski racing earlier this month.
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News briefs
FESI webinar about sustainability governance on March 3
FESI is inviting anyone in the sporting goods industry to register for a webinar on “How to ensure a fair and effective EU framework on due diligence,” as related to the European Green Deal. It will take place on March 3 from 4:30 pm to 5:30 pm CET. The European ...
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News briefs
WFSGI webinar about Rule 40 on Feb. 25
The World Federation of the Sporting Goods Industry (WFSGI) is inviting all interested parties in the sector to register for a webinar on Feb. 25 about the guidelines to be followed for advertising and marketing activities around the Tokyo 2020 Olympic Games. The conference will be held jointly with the ...
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News briefs
Schanner will distribute Fila skates in Germany
Schanner Eisehockeyartikel, the German specialist in ice hockey and ice skating, is taking over the distribution of Fila skates in its home market. Produced by its Italian licensee, MGM, the Fila line of skates includes a strong business in inline skates, protected by several patents, as well as ice skates, ...
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Moody’s downgrades VF
Completing its review of VF Corp.’s credit rating following its December acquisition of Supreme, Moody’s kept the company’s rating stable but lowered its senior unsecured debt and shelf ratings slightly. It confirmed its P-2 short-term commercial paper rating. Moody’s noted that VF’s financial leverage will remain high, predicting that its ...
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Peloton has quickly completed a $1.0 billion bond issue
Peloton Interactive has obtained all the extra funds it wanted. The fast-growing connected fitness company has announced the completion of a convertible bond offer that is generating gross proceeds of $1.0 billion, including an over-allotment option for $125.0 million, which has been exercised faster than planned. The net proceeds of ...
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News briefsWomen’s sneakers are booming on StockX
StockX has released a report on the resale market’s evolution since the company’s founding, in February 2016. Men’s sneakers continue to dominate resales, but the resale of women’s sneakers has been growing at a faster rate, having multiplied by a factor of 1,500 since the start. StockX says it now ...
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Dainese announces multi-year partnership with Dolomiti Superski
Dainese and Dolomiti Superski have agreed a three-year partnership that will make Dainese the official safety partner of Dolomiti Superski for skiing and mountain biking, starting in the 2021 summer season. Dolomiti Superski, established in 1974, brings together 12 ski resorts across the Italian provinces of Bolzano, Trento and Belluno. ...
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News briefs
Heyconnect is helping Fila with German marketplaces
Fila is entering the German marketplace business through Heyconnect, a start-up in Hamburg that helps brands establish an online presence. Heyconnect will be serving as the sports brand’s hub for the marketplace business, logistics, partner management and brand development in the country. Fila’s German foray is beginning with the e-tail ...
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News briefs
Slinger Bag enters Israel
Slinger Bag is entering yet another country, Israel, which boasts about 100,000 tennis players and 500 clubs. The producer of the combination ball launcher/carrier has made a slew of distribution deals over the past few months, covering Australia, France, Germany, Spain, India, Japan, the U.K., Ireland, Switzerland, Russia, Scandinavia and ...
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News briefs
Adidas introduces new Terrex goggles
Marcolin, which has replaced Silhouette as the eyewear licensee for Adidas. has introduced two new Adidas Terrex snow goggles with interchangeable lenses. E-Sun’s Varia and Kolor Up lenses are both toric, but Varia adjusts to ambient light through three categories of sun protection categories within 40 seconds, while Kolor Up ...
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News briefs
Wintersteiger’s new automated servicing system
Wintersteiger has livestreamed the introduction of a new automated servicing system for skis and snowboards. The Austrian brand will also be presenting it at several roadshows in the Alps. Jupiter, as the system is called, comes in five configurations, with three feeding variants and three application levels, providing anything “from ...
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News briefs
Patrick Lepeudry, co-founder of Skiset, injured in a helicopter crash
Patrick Lepeudry, co-founder of Skiset, the French-based ski rental company, sustained severe injuries in a helicopter crash in Courchevel, a ski resort town in the French Alps, in the afternoon of Feb. 9. The accident occurred between the Rosière lake and the Dent du Villard mountain at an altitude of ...
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News briefs
On signs up Chloe Abbott
On, the Swiss high-performance brand of running shoes, has announced the signing of Chloe Abbott to its roster of track and field athletes. Abbott was the runner-up in the 400m race organized by the U.S. National Collegiate Athletic Association (NCAA) in 2019. In addition to a blossoming career in the ...
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News briefs
Ryder Cup Europe announces official suppliers
Loro Piana, New Era, PRG and Titleist have been announced as official suppliers to the European Team for the next three Ryder Cups, starting with this year’s competition at Whistling Straits, Wisconsin, in September. Loro Piana has supplied the clothing to the European Ryder Cup Team since 2016, while New ...
