News Briefs – Page 270
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News briefs
Golf is thriving in the U.K. despite Covid restrictions
Sports Marketing Surveys (SMS) reports that somehow in the age of Covid-19 and despite the course closures in November, rounds of golf played in the U.K. during the fourth quarter of 2020 were up year-on-year by 41 percent. They were already up in the third quarter by 59 percent. The ...
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News briefs
Nike opens a concept store at Citadium Paris
Nike has opened a concept store, called “Nike by Haussmann,” on the third floor of the Citadium lifestyle-oriented department store at 50-56 rue Caumartin, near Boulevard Haussmann in central Paris. The 615-square-meter mono-brand store occupies the totality of the floor space. Although it offers both men’s and women’s products from ...
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News briefs
Asics expands its Energy Saving Series
Asics has announced the launch of the Glideride 2 and Evoride 2, the newest editions to its Energy Saving Series of running shoes. The Glideride 2, which builds on the previous Glideride model, features new gender-specific tuning, with a lower density foam for a softer feel underfoot for female runners. ...
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News briefs
The IOC releases the first Tokyo 2020 “playbook” for safe Games
The International Olympic Committee (IOC), the International Paralympic Committee (IPC) and the Tokyo 2020 Organising Committee (Tokyo 2020) have published the first of a series of ”Playbooks” for the Olympic Games, a resource that outlines the responsibilities of key stakeholders in ensuring safe and successful events this summer. This first ...
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News briefs
UYN supports an Italian cyclist in the Himalayas
UYN - the Italian brand that stands for Unleash Your Nature - has announced a new partnership with Omar Di Felice, a two-time Italian ultracycling champion (races longer than 300km) and adventure traveler. In addition to becoming a brand ambassador, Di Felice will collaborate with the company’s R&D lab to ...
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News briefs
JD Sports on the hunt for more purchases after raising £464m
JD Sports Fashion is on the hunt for more acquisitions after raising £464 million pounds (€529m-$634m) through a placement of 58.4 million new shares, representing about 6 percent of its share capital. They were placed at 795 pence each, offering a 2.5 percent discount on the mid-market closing price of ...
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News briefsArne Arens will steer Boardriders
On March 1, Arne Arens, the Swedish manager who led The North Face in Europe, the Americas and globally between 2010 and last October, will become the new CEO of Boardriders, the struggling parent company of Quiksilver, Roxy, Billabong, DC Shoes, RVCA, Element and Von Zipper. The current CEO, Dave ...
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News briefsOn Running and Vaha get top honors at ISPO
The international jury that selected the winners of ISPO Gold Awards chose On Running’s Cyclon shoe and Vaha’s Eton Motion Analysis mirror as “Products of the Year” in the running and fitness segments, respectively. We have already reported about Germany’s Vaha and its recent funding round, where Porsche Ventures stepped ...
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News briefsSalomon introduces a sports mask
Working with Chamatex, the design office of Groupe Zebra and Bosch, Salamon has developed an anti-pandemic mask for athletic training and competition. It will hit the market in Feb. 15, at a price of €18, coming into two varieties: running and winter. Nine months of R&D at Chamatex’ factory in ...
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News briefs
Decathlon France launches booking platform for mountain vacations
Starting with France, Decathlon is launching Decathlon Experience, a digital platform to reserve mountain holidays, from transport and accommodation to other activities. The platform can also be utilized to rent skiing equipment or take out holiday-related insurance. Decathlon will operate as an intermediary between potential customers and mountain professionals, who ...
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News briefsDenmark walks together
A new initiative was launched on Jan. 25 to get the Danish people to walk more for a month. Working with Danmarks Radio, the national TV station, the Danish Sports Company Association (Dansk Firmaidrætsforbund) has asked participants to record how many steps they take daily on a website, and challenge ...
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News briefs
Decathlon participates in EU “green consumption” project
Decathlon is participating in the EU’s Green Consumption Pledge Initiative, a voluntary cooperation with businesses to complement regulatory actions aimed at increasing sustainability in production and consumption. It is the first initiative to be launched in the framework of EU’s New Consumer Agenda, announced in November 2020, which intends to ...
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News briefs
Technogym targets €1 billion in sales in the medium term
Technogym’s CEO, Nerio Alessandri, said that the company could reach the milestone of €1 billion in sales in the medium term, including €300 million from Home Fitness. Alessandri spoke on the occasion of the launch of Technogym MyRun, a new treadmill for home use. The company’s sales of home fitness ...
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News briefs
Two shareholders want more for Dorel
Two large institutional shareholders are planning to vote against the sweetened offer to pay 16.00 Canadian share for each share in Dorel Industries made a few days ago by Cerberus Capital Management to take the company private, according to Bloomberg. They say that, while it is higher than an initial ...
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News briefs
Eastman to build world-scale polyester recycling plant
Eastman Chemical Company has announced that it will invest around $250 million over the next two years to build “one of the world’s largest plastic-to-plastic molecular recycling facilities.” The plant will be located at Eastman’s site in Kingsport, Tennessee, where the company is headquartered. Through methanolysis, this facility will convert ...
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News briefs
Aqua Lung announces Paul Nicklen as a global ocean ambassador
Aqua Lung, the French company that offers scuba diving and watersports equipment, has announced that Paul Nicklen is joining the brand as a global ocean ambassador. As part of the partnership, the wildlife photographer and conservationist will exclusively use the full range of Aqua Lung, Apeks, and O.ME.R. products – ...
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News briefs
Sport England names first director of equality, diversity and inclusion
Sport England has announced the appointment of Viveen Taylor as director of equality, diversity and inclusion, a newly created position. Since joining the English government sports agency in August 2018, Taylor has spearheaded tts work to promote an active lifestyle among lower socio-economic groups. The appointment comes on the heels ...
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News briefs
Good numbers from the virtual PGA Merchandise Show
The year’s PGA Merchandise Show – the 68th edition, held on Jan. 26-29 – ran as a virtual event but drew more than 11,000 people from 78 countries, among them 6,500 PGA professionals, and nearly 400 golf brands, among them Callaway Golf, FootJoy, Titleist, Cobra Puma Golf, Bridgestone Golf, Cleveland/Srixon/XXIO ...
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News briefsPolartec celebrates 30 years in the market
Polartec has kicked off an anniversary year with the launch of its “Peaking Since 91” campaign that started on Feb. 1. If you’re thinking 40 years of fleece, you’re kind of right, but still just off the mark, as the fleece was invented in 1981 in a partnership between Patagonia ...
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News briefsOrtovox’ Diract Voice avy transceiver wins Product of the Year at ISPO Awards
Source: Ortovox Diract Voice Ortovox heralds a new era in avalanche emergency equipment with the Diract Voice avalanche transceiver, the world’s first avalanche transceiver with voice navigation, and the company has managed to to score the coveted „Product of the Year“ award by ISPO Munich in the ...
