News Briefs – Page 274
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News briefs
Ellesse is BLOK’s new apparel partner
Ellesse has announced a new partnership with BLOK that makes Ellesse the official apparel partner of the British boutique fitness brand and BLOKtv, its online digital platform, effective Jan. 2021. Ellesse, which is part of Pentland Brands, will supply branded fitness products to BLOK instructors for studio and BLOKtv classes. ...
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News briefs
TaylorMade announces a deal with Tommy Fleetwood
TaylorMade has announced a multi-year equipment deal with Tommy Fleetwood. As part of the contract, Fleetwood will use TaylorMade’s clubs and golf balls. The 30-year-old English golfer, who turned professional in 2010, is a five-time European Tour winner, and is currently ranked No. 19 in the Official World Golf Ranking.
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News briefs
Tecnica partners with a local innovation hub for its digitalization
Tecnica Group has signed a new partnership agreement with H-Farm, an innovation hub located in Ca’ Tron, near Venice, that combines investment, business consulting and digitally-enhanced educational programs. The partnership calls for the launch of new digital activities by Tecnica’s employees and the development of new courses aimed at training ...
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News briefs
IOC: No "Plan B" for the Tokyo Olympics
Thomas Bach, president of the International Olympic Committee, told Kyodo News on Jan. 21 that there is “no plan B” for the Olympic Games in Tokyo, in spite of a spike in Covid-19 cases in Japan. He said he had no reason to believe that they will not open on ...
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News briefs
Adidas sponsors a young, high-ranking tennis player
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he ...
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News briefs
Decathlon signs merchandising deal with the NBA
Decathon has signed its first partnership with an American sports league, the National Basketball Association (NBA). Through this multi-year merchandising deal, the big French-based sporting goods retailer will become the NBA’s official licensee in Africa, Asia, Europe, the Middle East and Latin America. Decathlon will be developing NBA team and ...
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News briefs
Jochen Schaefer launches his own website
Jochen Schaefer, the legal advisor of the World Federation of the Sporting Goods Industry (WFSGI) and the European Federation of the Sporting Goods Industry (FESI), has launched his own website under the www.sjlegalonline.de domain in English and German. Besides providing information on his background and expertise, it has a special ...
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News briefs
WFSGI launches a revamped website, invites to McKinsey webinar
The World Federation of the Sporting Goods Industry (WFSGI) has launched a newly designed website, www.wfsgi.org. It is more user-friendly and easier to navigate through than the former one. It also offers more features and customized solutions. Besides guiding visitors through its “working areas” to find out about its committee ...
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News briefs
Pentland names a “positive business director”
Creating a new position, Pentland Brands has appointed Sara Brennan as its “positive business director.” The group said her task will be to “accelerate its positive business strategy to deliver on its commitment to take action for people and our planet” across its portfolio of brands, which includes big names ...
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News briefs
French and Italian ski resorts to remain closed
The French government is expected to announce tomorrow that cable cars and other ski facilities will not open until Feb. 1 at the earliest, or even throughout the month of February,because of the continued high level of coronavirus contaminations. They have been shut down for the general public since Dec. ...
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News briefs
Chinese sports brands see better Q4
We have already reported on the preliminary results of Anta Sports Products for the fourth quarter of 2020, which showed a significant recovery in retail sales for its flagship Anta brand and stronger growth for Fila and the other brands in its portfolio, namely Descente, Kolon Sport, Sprandi, and Kingkow. ...
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News briefs
Castore partners with Gary Neville
Castore has announced a new partnership with Gary Neville, the former Manchester United player and current commentator for Sky Sports. The three-year deal will see the British sportswear brand become the technical, performance and lifestyle sportswear partner of this well-known British personality.
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News briefs
Footjoy launches a new HyperFlex shoe and glove
Footjoy, a brand of Acushnet, is launching a new iteration of the HyperFlex golf shoe that features the new Wrapid BOA lacing system as well as an innovative OptiFlex outsole, which is said to flex naturally with the wearer’s foot. A thin, semi-rigid TPU flex plate promotes multidirectional flexure and ...
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News briefs
Hummel replaces UA as Southampton’s sponsor
Hummel is going to take the place of Under Armour as the kit supplier of the Southampton football team, which plays in the English Premier League (EPL), for five years, starting with the 2021/22 playing season. UA and Southampton have mutually agreed to terminate their original seven-year contract two years ...
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News briefs
Ernst Aichinger has passed away
Ernst Aichinger, a former vice president of the European sporting goods retailers’ federation (FEDAS) who contributed to the launch of the annual European Week of Sport, passed away on Jan. 14 at the age of 73. The Austrian business graduate was a retail member of Sport 2000 Austria and a ...
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News briefs
Blue Tomato to rent snowboards and related gear
Blue Tomato, the European action sports e-tailer and retailer based in Austria and owned by Zumiez, has begun renting snowboards, splitboards, boots and bindings at two points of sale in Austria: one store in Obertauern and its headquarters in Schladming. The service, called “Rent Your Ride,” will be expanded to ...
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News briefs
Jako’s founder passes its management to his daughters
Rudi Sprügel has become the supervisory board chairman of Jako, the German teamwear company he founded 32 years ago, and relinquished its operational control to members of his family. His daughters Nadine and Yvonne Sprügel, who have been engaged in the purchasing/product development and finance/personnel departments, respectively, are going to ...
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News briefs
LTA strikes deal with Slinger Bag’s distributor
The Lawn Tennis Association (LTA), the governing body for tennis in the U.K., has reached a three-year deal with Framework Sports & Marketing, the exclusive distributor in the country of Slinger Bag. Framework will be supplying the LTA with 20 of Slinger Bags’ combination trolley bag and ball launchers every ...
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News briefs
The UN should rule on the Tokyo Games, former IOC exec suggests
Kevan Gosper, a former International Olympic Committee (IOC) vice-president, has suggested that the United Nations (UN) might be involved in deciding whether or not the postponed Tokyo 2020 Olympic and Paralympic Games should ultimately take place. The ongoing coronavirus pandemic and its recent resurgence in many countries, Japan included, is ...
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News briefs
Rossignol’s CEO speaks of an “industrial disaster” for France’s ski industry
In a recent interview with the French newspaper Ouest France, Rossignol’s chief executive, Bruno Cercley, warned about the dramatic situation that the French ski industry is facing because of the pandemic and related restrictions. Ski facilities are currently closed in France, whereas they are open in some other countries, including ...
