News Briefs – Page 277
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News briefs
New international sales director for TYR Sport
Charlie Siracusa has been appointed vice president of sales for TYR Sport, with global responsibility for the strategic growth of the American brand of swimwear. He was most recently director of apparel for Timberland PRO. Prior to that, he spent 21 years at Carhartt. Siracusa will report to TYR’s CEO, ...
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News briefs
Eric Chouhmat takes over as DACH manager at Polar
Eric Chouhmat will take over the management of Polar in Germany, Austria and Switzerland with immediate effect. He replaces Eva Hilf, who only took up this position in February 2020. Nothing is known about the reasons for the change. According to his LinkedIn profile, Chouhmat has already been working for ...
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News briefs
New international merchandising director from Nike for Lululemon
Lululemon has appointed Bianca Gonzalez as its new senior vice president of global merchandising. She spent the last 18 years at Nike in various roles in merchandising and category management. She was most recently vice president and general manager for the kids segment in North America. At Lululemon, Gonzalez replaces ...
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An ongoing momentum at Lululemon
Lululemon says it expects sales and earnings that will be at the high end of the previously forecast ranges for the fourth quarter and full financial year ending Jan. 30. The company had most recently projected sales growth in the mid-to-high teens for the quarter, with a rise in the ...
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News briefs
Expanded: Store closures hit Blue Tomato hard
Blue Tomato was hit hard by coronavirus-related store closures in Europe in the 10-week period ended Jan. 9, according to its U.S.-based parent company, Zumiez. However, the group’s Australian action sports retail chain, Fast Times, performed “extremely well.” In the end, the group’s international sales were off by 6.7 percent ...
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News briefsGiro brings Rome Snowboards' co-founder on board as snow brand manager
Giro, the U.S. helmet specialist owned by Vista Outdoor, has hired Josh Reid as its new snow brand manager. Reid has a 25+ year career in the snowsports industry. He started as a prototype tester at Burton Snowboards, eventually having a hand in everything from leading Burton’s hardgoods testing department ...
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News briefs
FIBO extends its partnership with EuropeActive for three more years
FIBO, the International Trade Show for Fitness, Wellness and Health, has announced a three-year extension of its partnership with EuropeActive, which is aimed at promoting growth across the entire ecosystem of the fitness and physical activity sector. Notably, FIBO will continue to participate in the funding of the “European Health ...
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News briefs
Sports retailers scored better than other specialty retailers in France
Going through two Covid-related lockdowns, French specialty retailers saw their sales decline on average by 18 percent in 2020, although their online turnover jumped by 80 percent for the year, including a growth of 85 percent in December, according to their trade association, Procos. Shoe retailers suffered the biggest losses ...
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News briefs
Le Coq Sportif enters e-sports
Le Coq Sportif has become an official sponsor of Nongshim RedForce, formerly known as Team Dynamics, an e-sport team that competes in League of Legends Champions Korea (LCK). The team rebranded to Nongshim RedForce for the 2021 season. The deal marks Le Coq Sportif’s entry into the e-sports market. Nongshim ...
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News briefs
Crocs guides for 20-25% growth
Crocs’ management told investment analysts at the ICR Conference that it is expecting to report a sales increase of more than 12 percent for the 2020 financial year, up from a previous guidance of 5 to 7 percent. In the fourth quarter alone, the growth rate reached a level of ...
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News briefs
Trisport creates a new COO role
Trisport has created the new position of chief operating officer (COO) to cope with the expansion of Kettler, the German home fitness brand, for which it obtained the rights for all over Europe except the U.K. at the end of 2019. The Swiss company has appointed Christian Burgener, 49, to ...
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News briefs
PGA of America pulls 2022 event from Trump’s golf course in New Jersey
The organizers of the PGA Championship have voted to move the 2022 event, which was set to take place at President Trump’s National Golf Club in Bedminster, New Jersey, away from that venue. The decision came four days after the Jan. 6 assault by supporters of the outgoing president on ...
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News briefs
Nike invests in crowdfunding platform for minorities
Nike is investing $500,000 in Black Girl Ventures, a crowdfunding platform headquartered in Washington, D.C. that describes itself as funding and scaling “tech-enabled, revenue-generating businesses (under $1M) founded by people who identify as Black/Brown and women.” According to its founder and chief executive, Shelly Bell, Black Girl Ventures will be ...
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News briefs
The 2021 season of the Chinese PGA Tour has been cancelled
The PGA Tour has confirmed the cancellation of the 2021 season of the PGA Tour Series in China amid uncertainty due to the Covid-19 pandemic. The organization considered that the ongoing issues with the pandemic in Asia were “too difficult to overcome.” Meanwhile, the Mackenzie Tour in Canada and the ...
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News briefs
Thuasne acquires Knit-Rite and its Therafirm division
Thuasne, the French specialist in medical devices, has announced the acquisition of Knit-Rite, a U.S. company specialized in medical textiles, and its Therafirm division, dedicated to compression. Founded in 1847, Thuasne is a family-owned business. The company develops and manufactures medical devises and health solutions in the fields of orthopedics, ...
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News briefs
TaylorMade and Dustin Johnson extend their partnership
TaylorMade has extended its sponsorship deal with Dustin Johnson, the No. 1 player in the Official World Golf Rankings. The financial details of the multi-year extension have not been unveiled. Johnson, 36, has been with TaylorMade since turning professional 14 years ago. The American golfer has amassed 24 PGA Tour ...
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News briefs
New cycling shorts use electrical impulses to improve performance
Impulse, a British start-up, has unveiled new smart cycling shorts that use electrical impulses and artificial intelligence (AI) to stimulate the cyclist’s muscles while moving in order to improve his or her performance. The product is set to be showcased at the upcoming Consumer Electronics Show (CES) later this month, ...
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News briefs
Whoop partners with the PGA Tour
Whoop, the American “athletic performance maintenance company,” and the PGA Tour have announced a multi-year partnership that makes Whoop the official fitness wearable of the PGA Tour and PGA Tour Champions and a sponsor of the PGA Tour Active program. To activate the partnership, Whoop and the Tour will implement ...
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News briefs
Puma unveils the new Fuse sneaker
Puma has introduced the Fuse, a new cross-training shoe designed to resist the toughest workouts. The all-new sneaker has been tried and tested by the brand’s athletes, including Lewis Hamilton, the company said. The Fuse features a 4mm drop and wide toe boxes to provide stability. Its Pumagrip rubber outsole ...
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News briefs
Decathlon France will sell Brooks running products in its stores
Decathlon will be selling Brooks running products in its French stores starting mid-February. According to reports in sport-guide.com, they will be initially available in 25 Decathlon stores, mostly in the Paris/Ile de France region. Brooks products will not be available via Decathlon’s e-commerce site, though. The vertical French-based sports retailer ...
