News Briefs – Page 279
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News briefs
Sports Direct to sponsor Cork GAA
Sports Direct has agreed a new sponsorship deal with the Cork county board that makes the U.K.-based sports retailer the new sponsor of the county’s football and hurling teams. According to reports in the Sunday Times, the agreement is worth €2 million over the next five years and also includes ...
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News briefs
Marker Dalbello Völkl outperformed the market
While the global ski market fell by an estimated 25 percent to around 3.5 million pairs in terms of deliveries to the trade, according to industry insiders, Marker Dalbello Völkl celebrated the best year in the company’s history in 2019, according to its chief executive, Christoph Bronder. With the support ...
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News briefs
Another investment in fashion by Ashley
The difficult economic situation, which is particularly acute in the fashion sector, has probably led the acquisitive Frasers Group to snap up Psyche, a British fashion retailer that offers about 200 high-end brands, such as Barbour and Boss, along with such heritage brands as Champion. The purchase price has not ...
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News briefs
Nautilus changes year-end to March 31
The board of directors of Nautilus has decided to change the end of the company’s 12-month fiscal year from Dec. 31 to March 31. It justified the decision with the fact that the primary season for fitness equipment deliveries runs from October to March. Furthermore, its new fiscal year is ...
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News briefsEU reaches an agreement in principle to facilitate investments in China
After seven years of talks, the European Union and China have agreed in principle on an investment agreement after their leaders met on a conference call on Dec. 30. The parties had set the end of 2020 as the deadline to strike a deal. The European Commission said that the ...
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News briefs
Puma collaborates again with Michael Lau
Puma has worked with Michael Lau, the artist from Hong Kong who is known for his paintings, sculptures and designs of toy figures, on another special edition of the Puma Suede. It is the third time that the two have worked together, after collaborating on a Sample Suede by Michael ...
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News briefs
Matrix Fitness will use the iFit platform
Matrix Fitness, the commercial fitness equipment brand owned by Johnson Health Tech (JHT), will equip the touchscreen consoles of its new machines with the iFit connected fitness platform of Icon Health & Fitness. The partnership will give the users of Matrix’ machines access to the iFit library of workouts and ...
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News briefs
Nike releases final chapter of “You Can’t Stop Us” campaign
Nike launched in March a “You Can’t Stop Us” campaign, which sought to encourage people to train at home during the pandemic. The sports brand has now released the final installment of this year-long campaign by posting a new video under the title “You Can’t Be Stopped.” The spot focuses ...
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News briefs
Kobe Bryant allegedly planned to start a new sneaker brand
Kobe Bryant tragically died at the age of 41 in a helicopter crash in Calabasas, California, along with his daughter Gianna and seven others on Jan. 26, 2020. He had been with Nike for nearly two decades, including the period after his retirement from professional basketball, with a line of ...
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News briefs
Reebok is now thought to become the next shirt supplier of AS Roma
Nike’s ten-year sponsorship deal with AS Roma, which was supposed to end in the 2023/24 season, was prematurely terminated in July 2020. First Under Armour, then New Balance and Castore were announced as candidates to take over from Nike, as reported by SGI Europe on Oct. 12 and Oct. 14. ...
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News briefs
Marks & Spencer adds men’s and children’s activewear
Marks & Spencer is adding apparel, footwear and accessories for men and children to the British retailer’s Goodmove line of activewear, which has been limited to sports bras, training suits and other women’s products. Most of the items will include ecologically friendly materials such as recycled nylon, recycled polyester and ...
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News briefs
Adidas signs up top NBA Draft pick
Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards, the first overall pick in the 2020 NBA Draft, according to The Athletic. Besides Edwards, only LaMelo Ball, who is now endorsing Puma, is the only member of the 2020 draft to have signed a sponsorship ...
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News briefs
Slinger Bag is worth $24.2m over the counter
Slinger Bag, the U.S.-based start-up that is selling the innovative tennis ball launcher by the same name, started trading on a special over-the-counter stock market on Dec. 24, reaching a market capitalization of $24.2 million. It has moved up from the OTC Pink exchange to the OTCQB Venture Market, reserved ...
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News briefs
Shareholders get more time to vote on Dorel going private
Dorel Industries has postponed an extraordinary shareholders meeting for a vote on the company’s sale to Cerberus Capital Management, granting some more time to consider the terms and conditions of the deal. The meeting will take place on Feb. 16 instead of Jan. 12. A special committee consisting of six ...
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News briefsVF completes the acquisition of Supreme
VF Corp. reports that it has completed its previously announced takeover of Supreme®, the iconic American streetwear brand, for an aggregate base purchase price of $2.1 billion. The final price will be subject to customary adjustments for cash, indebtedness, working capital and transaction expenses. VF expects the brand to ...
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News briefs
Adidas opposes a proposed Thom Browne mark
In its latest move to defend its Three Stripes, Adidas has filed an opposition with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) against a trademark application filed by Thom Browne in February. Adidas charges that the New York-based designer intends to use a logo consisting ...
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News briefs
An anti-trust probe against Alibaba
The Chinese government’s State Administration for Market Regulation (SAMR) has launched an anti-trust investigation against the Alibaba Group to verify charges that its marketplaces require merchants to sign exclusive agreements that prevent them from offering products on other internet platforms. At the same time, the People’s Bank of China, which ...
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News briefs
Adidas and Fear of God enter long-term basketball partnership
Adidas and Fear of God, the Californian fashion company founded and led by Jerry Lorenzo, have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics, a third sub-label of ...
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News briefs
Arena creates new sales and marketing positions
Arena has promoted Giovanni Ciampaglia to the position of chief digital sales officer, while Eva Vitali has been appointed to the expanded role of consumer and trade marketing director. Ciampaglia, who was previously the Italian-based swimwear company’s global marketing director, will spearhead a new unit entirely focusing on e-commerce. Vitali, ...
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News briefs
Rossignol offers virtual skiing in Paris
Rossignol has set up a system for virtual skiing at its fancy Parisian store on rue des Capucines. A simulator perches virtual skiers 2,100m up on the Villard-Reculas piste of a French ski resort, the Alpe d’Huez, which is currently closed as are all the others because of the coronavirus ...
