News Briefs – Page 288
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News briefs
A new generation at the head of Sporthaus Schuster
Flori Schuster, the 65-year-old main partner in the iconic Munich sports retailer, will be retiring from the management of Sporthaus Schuster on March 31, 2021, after running the family-owned company since 1984. Rainer Angstl, who has been working alongside Schuster since 2003 as managing director, will remain head of purchasing, ...
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News briefs
AMC to become the LTA’s apparel supplier
AMC, the tennis brand founded by the British tennis champion Andy Murray and Castore, the growing British brand of teamwear, has signed a five-year deal to become the exclusive apparel supplier to the Lawn Tennis Association (LTA), the U.K.’s governing body for tennis. This includes LTA Performance, the LTA’s accredited ...
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News briefs
Puma carves its way into U.S. soccer
Puma will sponsor the United Soccer League (USL), the second division for global soccer in the U.S., for the next three years. It will also be the national partner of a newly formed USL Academy League, which is due to start with more than 50 clubs in 25 states next ...
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News briefs
Adidas partners with descendants of its founder
Adidas is going back to its family roots in striking a partnership with Legacy of Adi Dassler (Lead for short), an investment platform and a growth accelerator for sports-related start-ups launched in 2016 by four descendants of the late Adi Dassler, who founded Adidas in 1949. They are Horst, Klaus ...
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News briefsNixon releases a watch made from reclaimed ocean plastics
Nixon has introduced the High Tide, a new tide watch tailored to the needs of surfers and made from upcycled ocean plastics. The High Tide, which is at the top of the Californian brand’s collection of tide watches, follows Nixon’s redesigned H2O Yeah! collection of bags made with recycled ocean ...
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News briefs
Löffler gets an Austrian Sustainability Reporting Award
Löffler received the Austrian Sustainability Reporting Award (ASRA) for its recently published sustainability report, written according to GRI (Global Reporting Initiative) standards. The ASRA was awarded for the 21st time to Austrian companies or organizations in recognition for the best sustainability report. With the support of an independent sustainability expert, ...
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News briefs
Haglöfs offers second-hand items on Green Friday
Haglöfs’ is going one spep further in its Green Friday initiative, which is intended to tackle the environmental and social dangers of excessive consumption. Haglöfs says its message is simple: “If you have to buy something on the most aggressively sales-focused day of the year, take a stand and buy ...
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News briefs
Puma’s gains from Singles’ Day rise by 50%
Puma collected 2.8 million orders worth the equivalent of more than €80 million through this year’s Singles’ Day festival organized by Alibaba, 50 percent more than a year ago, when it already booked an increase of 40 percent. Puma says its China team spent two months preparing the promotion, planning ...
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News briefs
UYN’s parent signs a license with Franklin Marshall
Trerè Innovation, the Italian knitting specialist that launched two years its own UYN brand of apparel and shoes, has announced a three-year licensing agreement for underwear, socks and loungewear with Franklin Marshall, an iconic Italian brand of clothing inspired by American college-style sportswear. The deal is expected to help Trerè ...
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News briefs
Shimano hires a Spanish country manager
Shimano Iberia has hired Bruno Prieto to be its country manager in Spain. Prieto was most recently chief executive of Sport Lifestyle, for a little less than a decade, and before then a sales attaché for Campagnolo Ibérica. Earlier still he was a technician – presumably a bike tech, as ...
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News briefs
JD may bid for Debenhams
JD Sports Fashion is said to be studying a possible bid for Debenhams, the biggest chain of department stores in the U.K. with 124 stores and a web shop. According to reports, JD has been given access to its financial data, which was previously denied to Frasers Group. Frasers, which ...
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News briefs
Polygiene reformulates ViralOff to meet ISO antiviral standard
Polygiene is launching a new formula of its ViralOff antiviral treatment with a guarantee for what it calls a “lifetime” of washes. The actual number of washes covered is 30. According to the company, which tested the product against the ISO18184:2019 standard, the new formula will rid a fabric of ...
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News briefsVicky Free will run Adidas’ global marketing operations
Adidas has appointed a new global marketing director, Vicky Free. She will take up the new role in the position of senior vice president at the company’s head office in Herzogenaurach on Jan. 4, reporting to Brian Grevy, executive board member of the group responsible for global brands. As Adidas ...
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News briefs
Calida offers to buy the remaining shares in Lafuma
The Calida group has published a formal offer to buy all the shares it doesn’t own yet in the Lafuma group, with a squeeze-out provision for the minority shares that are not be tendered. The offer follows the previously reported in The Outdoor Industry Compass, favorable opinion expressed by Lafuma’s ...
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News briefs
JD wins a round in the battle for Footasylum
JD Sports Fashion reports that the Competition Appeal Tribunal of the U.K. has “quashed” a decision by the Competition and Markets Authority (CMA) to forbid its acquisition of Footasylum, a British chain of more lifestyle-oriented sports fashion shops. As a result, the CMA will have to reconsider the whole case, ...
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News briefs
K-Swiss partners with Venus Williams
K-Swiss has signed an endorsement deal with Venus Williams. The tennis star is appearing in the brand’s “Club K-Swiss” marketing campaign to support a limited-edition collection of apparel with her own apparel brand, EleVen by Venus Williams. Items include the School Pride Varsity Sweater, the Razor Tank, the Racing Stripe ...
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News briefs
Alibaba enjoys record Singles Day, but its market cap drops
This year’s Singles Day raked in a gross merchandise volume (GMV) of 498.2 billion yuan (€63.67bn-$75.19bn) for Alibaba up sharply from the RMB 268.4 billion reported a year ago. The rival Chinese e-tailer Jd.com had sales of about ¥271.5 billion (€34.71bn-$40.99bn). Lasting 11 days this year, Alibaba’s Chinese sales festival ...
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News briefs
Anna Ferrino will run Assosport
Anna Ferrino, the 58-year-old president of the eponymous Italian brand of outdoor products, has been elected as the new president of Assosport, the Italian sporting goods industry association. After four years on its executive board, she is taking the place of Federico De Ponti for the next two years. Anna ...
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News briefs
Peloton partners with Beyoncé
Peloton, the interactive fitness platform, has announced a new multi-year partnership with Beyoncé for the creation of a series of exercise classes “rooted in music.” Beyoncé is the most requested artist by Peloton’s global community of more than 3.6 million members, Peloton said. The pair have created themed workout classes ...
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News briefs
Moncler adopts a composite fabric for its latest skiwear
Moncler has incorporated a breathable, lightweight, waterproof composite fabric called Dyneema into its new, functional Grenoble skiwear collection for autumn/winter 2020. Produced by Royal DSM, Dyneema is purportedly the world’s strongest and lightest fiber – both 15 times stronger than steel and less dense than water. In other words, it ...
