News Briefs – Page 289
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News briefs
Roger Pirot, Salomon’s commercial director for 15 years, has died
Roger Pirot, who served as commercial director at Salomon from 1965 to 1980, has passed away. He was 93 years old. Pirot, who joined Salomon at the age of 38, directly participated in the establishment of Salomon’s subsidiaries in Japan, Switzerland and the U.S. During his tenure, the staff of ...
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News briefs
Odlo is POW’s latest partner
The environmental NGO Protect our Winters (POW) has entered into a long-term partnership with Odlo, effective immediately. The cooperation is embedded in a long-term sustainability strategy by Odlo that is intended to redesign the brand’s presence in the market and in society, according to Knut Are Høgberg, chief executive of ...
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News briefs
Decathlon launches self-checkout lanes in Russia
Decathlon has introduced its first self-checkout lanes in Russia at its Altufyevo store in Moscow and plans to expand the use of the system to other locations. The company has already installed its “Scan & Go” system, which allows customers to scan the items and to pay for them with ...
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News briefs
Fast-growing Fila rebuilds its DACH sales organization
Medico Sports Fashion, the German sub-licensee of Fila for Continental Europe, has reorganized its sales structure for the DACH region, with the goal to help establish Fila among the top five sports brands in Europe. It says that Fila has achieved annual retail sales in the “upper three-digit-million-euro range” in ...
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News briefs
Helly Hansen down by 1% in Q3
Sales of Helly Hansen, the Norwegian outdoor apparel and workwear brand acquired by Canadian Tire in 2018, saw its sales decrease by 3 percent to 155.4 million Canadian dollars (€101.1m-€119.2m) in the third quarter, but this was a strong sequential improvement after the 21 percent decline in the second quarter. ...
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News briefs
Rapha partners with Bang & Olufsen on indoor training earphones
Rapha, the cycling clothing brand, is launching a set of wireless earphones for sports in collaboration with Bang & Olufsen. The Beoplay E8 Sport earphones are said to offer above-average sound quality, consistent with Bang & Olufsen’s renowned audio quality. They feature a one-finger touch interface to play music, skip ...
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News briefs
Technogym launches the 2020 Let’s Move Week
Technogym has announced the 2020 Let’s Move Week, a week-long campaign to promote physical exercise. The campaign will run both online and offline from Nov. 9 to 15. People can join the campaign from home or anywhere online, or from a fitness club that has joined the initiative. Every day, ...
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News briefs
Brands and values in Italy's Serie A technical sponsorship deals
The technical sponsorship market in Serie A, the top tier of the Italian football league, is worth a combined €118.6 million, according to an assessment by Sporteconomy.it. The figure, which does not include commercial sponsorships, was calculated based on the deals between the different Serie A clubs and the nine ...
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News briefsIIC elects Intersport Germany’s CEO to its management board
Intersport International Corporation (IIC) has elected Alexander von Preen, chief executive of Intersport Germany, to its management board with a unanimous vote. Von Preen’s term extends to the annual general meeting in 2023. Intersport Germany has been absent of late from the management board due to the recent resignation of ...
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News briefs
An inspiring alliance for China’s online luxury goods market
Wouldn’t it be great if someone would set up a truly international e-commerce platform specifically focused on the sale of sports products? The highly concentrated luxury goods sector, which is about just as big as the sporting goods sector on a global basis, already has one, called Farfetch. We find ...
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News briefs
Pentland puts Berghaus and Ellesse on Tmall to drive growth in China
Pentland Brands has introduced Berghaus and Ellesse, two of its most successful brands, to China as part of the group’s strategy to drive the group’s commercial growth in the region. The brands are now available in China on Tmall. Ellesse was recently launched in China with more than 300 locally ...
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News briefs
Cambodia’s bike exports reach 1.5 million units
During the first three quarters of the year, Cambodia exported a total of 1.5 million bicycles, worth nearly $400 million, according to the latest figures from the country’s Ministry of Commerce and as reported by the Khmer Times. More than half were shipped to the European Union (EU), with 360,000 ...
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News briefs
Slinger Bag finds a distributor in Singapore
Slinger Bag has reached a five-year agreement with Tennis Bot, which will be its exclusive distributor in Singapore. The year-old ball-launcher company is set to begin sales on the island nation by mid-December. Tennis Bot was founded in Singapore and has since expanded elsewhere in Asia-Pacific, distributing the Lobster and ...
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News briefs
Adidas releases a collection with F***ing Awesome
Adidas Skateboarding has released a collection with F***ing Awesome, a brand of gear and apparel for skaters. Designed by the skate brand’s co-founder, Jason Dill, the collection is described as a “dual-season apparel and footwear concept series.” Installment One – consisting of a Taekwondo outfit, coveralls, a jersey set, technical ...
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News briefs
Superdry pushes e-commerce
Banking on Black Friday to maximize sales through e-commerce in spite of the new retail lockdowns, Superdry says it has launched new campaigns through its influencers that are delivering record levels of engagement. It will be focusing its energies in the area in the coming months with its new chief ...
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News briefs
Afydad to launch a virtual showroom
Afydad, the Spanish sporting goods industry association, is launching a digital marketing campaign as well as a digital platform for its members with B2B and B2C options. Each brand will have its own B2B space in a 360-degree virtual showroom, itself branded under the name “Spain Is Sports,” while an ...
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News briefs
Decathlon strikes a green-energy deal
Decathlon France has signed a long-term deal with Voltalia to purchase renewable electricity from a dedicated solar farm. The farm will be funded and built by the international green-energy specialist company in southeastern France and should commence operation by 2023. Decathlon will be taking some 16 megawatts of a total ...
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News briefsInspecs extends eyewear license deal with O’Neill
Inspecs, a major U.K.-based eyewear supplier that recently went public, has agreed a new “long-term” license agreement for eyewear with O’Neill, the international surf and snowwear brand. The companies have been working together since 2013 and no further details on the length of the renewal were released. As part of ...
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News briefsHohenstein finds a way to measure textile compression
The Hohenstein Institute and its partners have come up with a standard for measuring the compression exerted by textiles, notably in sportswear. The family-owned testing, certification and research company has proposed DIN SPEC 4868, a test method to be used in conjunction with HOSYcan, a compression tester. According to Florian ...
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News briefsFischer presents health and wellness webinars with Lynsey Dyer
Fischer Sports North America announced that a six-week workshop with Lynsey Dyer, the 37-year-old American ski professional sponsored by the Austrian company, will start on Nov. 9. Called the Showing Up Workshops, the online course is geared toward anyone looking to improve their mental and physical state for the coming ...
