News Briefs – Page 291
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News briefs
Decathlon plans to launch its marketplace in France and other countries
According to reports by sport-guide.com and other media, Decathlon is planning to test the possible launch of a marketplace in France by the end of this year. It would be part of a project that would also be implemented sooner or later in Germany, Spain, Italy, the Netherlands, the U.K. ...
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News briefs
Nike manager switches to Snipes
The Deichmann group has appointed a long-time Nike manager to the new position of European general manager for Snipes, its international chain of sneaker shops. Starting on Nov. 1, he will join Snipes’ founder and chief executive, Sven Voth, and Tim Spickenborn, the chief financial officer, as the third member ...
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News briefs
Anta launches a running shoe with a higher midsole resilience
Anta Sports Products has collaborated with Teknor Apex on the development of a midsole incorporating a new TPE (thermoplastic elastomer), which the partner companies have called Monprene. The research and development phase focused on the creation of a material that could offer not just cushioning properties but also optimal rebound ...
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News briefs
Vans donates $1 million to tackle mental health concerns through creativity
Vans will donate a total of $1 million to 10 charities from around the world that work on programs focused on creativity as a way of coping with the stress factors that impact mental health and well-being. Each charity will receive $100,000 from The Vans Checkerboard Fund at Tides Foundation ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
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News briefs
Speedo names Cullen Jones as philanthropic sales manager
Speedo has announced the appointment of Cullen Jones, four-time Olympic medalist, to its North America team as the brand’s ”philanthropic sales manager.” He will be responsible for fund-raising initiatives and activities to build relationships with grassroots teams and community support strategies. Most recently, he was a development manager, responsible for ...
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News briefs
Puma signs up Wizkid for new campaign with JD
Puma has named Ayodeji Ibrahim Balogun, best known as Wizkid, as the Puma x JD Ambassador for the relaunch of the Puma Suede Classics range for autumn/winter 2020. The campaign, due to be launched on Nov. 4 at JDSports.co.uk and all major JD Sports retailer stores across Europe, features the ...
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News briefs
Reebok partners with Heelys on shoe collection
Reebok and Heelys, one of the companies owned by Sequential Brands, have announced a collaborative collection of 10 Reebok styles that feature Heelys’ wheel technology. In typical Heelys mode, it will be possible for the wearer to shift from a sneaker to a skate. The sneakers will be available both ...
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News briefs
Garmin introduces a smartwatch designed for e-sports
Garmin has announced the launch of the Instinct Esports Edition, a GPS smartwatch designed for e-sports gamers and enthusiasts. The smartwatch uses a dedicated e-sports activity function to track and analyze heart rate and stress during games while also monitoring the long-term trends. At the end of a gaming session, ...
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News briefs
Umbro partners again with the Iraq Football Association
Umbro has announced a new two-year partnership with the Iraq Football Association. Umbro replaces Givova in the role. The new agreement will see Umbro provide match kit, training kit and off-field wear for various sports teams, including the Iraq National Team, the Under 23, 20 and 17 teams, and the ...
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News briefs
Arena partners with Isko Denim on activewear collection
Arena has collaborated with Isko Denim on Icons, an activewear collection for autumn/winter 2020. The collection uses Arquas 6.0, a patented Isko technology that is said to allow woven fabrics to look and feel like knitted fabrics. Alessandro Miressi, the Italian swimmer and 100m European freestyle champion, has been chosen ...
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News briefs
Decathlon is still most admired in France
According to the 2020 edition of an Ifop survey, Decathlon is once again the company that is most admired by the French across all sectors of the economy. The French-based sporting goods retailer held the top spot also in 2019, in the first edition of the survey. Peugeot, which was ...
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News briefs
Macron makes its debut in Australian rules football
Macron has announced a new technical apparel partnership with Port Adelaide FC, the Australian rules football club based in Alberton, South Australia. The Italian sportswear brand will replace ISC Sports, which has been the club’s apparel technical partner since 2013. Macron’s new four-year deal with Port Adelaide, which will start ...
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News briefs
Former Swix Sport Group centralizes its management
The Brav Group – the Norwegian-based owner of the Swix, Toko, Lundhags, Ulvang, Helsport and Hard Rocx brands – resorted to video conferencing this spring to start implementing a reorganization at the height of the Covid-19 quarantines. Leading the charge was the company’s new chief executive, Espen Falck Engelstad, who ...
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News briefs
Arc’teryx promotes second-hand gear for Black Friday
To shift the focus away from the mass consumption usually associated with Black Friday, Arc’teryx will be rewarding consumers in the U.S. and Canada who trade in their used equipment with a gift card worth 30 percent of an item’s original retail value, a 10 percent increase in the ...
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News briefs
Many PE firms are reportedly eyeing Canyon Bicycles
Citing anonymous sources, Bloomberg has reported that a number of private equity firms – such as the Carlyle Group, KKR & Co., Advent International, Apax Partners, General Atlantic and Permira – are considering takeover bids for Canyon Bicycles. The German company has been working in this direction with Robert W. ...
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News briefs
Adidas ranks high in Forbes’ ‘Best Employers’ list
The highest-ranking sports-related company on Forbes’ annual “World’s Best Employers” list this year was Adidas, at number 11, with Nike two slots behind. The next ones down were Puma (47), Decathlon (82), Under Armour (355), Foot Locker (482) and VF Corp. (505). The e-tailers that offer sporting goods for sale ...
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News briefs
Physical activity helps prevent coronavirus-related hospitalization, new study suggests
Exercise has long been known to boost the immune system. A new study focusing specifically on Covid-19 has now found that maximal aerobic and cardiac capacity helps prevent hospitalization in Covid-19 cases. The study, published in Mayo Clinic Proceedings on Oct. 10, is entitled “Maximal Exercise Capacity is Inversely Related ...
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News briefs
AS Monaco launches its branded store on Amazon
AS Monaco, the football club that competes in France’s Ligue 1, has announced the launch of its official e-store on Amazon. The club portal will be available to customers in France as well as other European countries, including Italy, Spain, the U.K. and Germany. The agreement makes AS Monaco the ...
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News briefs
SportScheck launches pop-up space and retail media with EA7
SportScheck, the German multi-channel sports retailer recently acquired by Signa Retail, has opened a pop-up area in its flagship store in Munich with the sports division of Emporio Armani, EA7, as part of its retail media activities. The current autumn/winter collection will be presented for six weeks in a prominent ...
