News Briefs – Page 300
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News briefs
Sold out, Slinger Bag enters New Zealand
Sales of Slinger Bag’s innovative tennis launcher have surpassed order forecasts in all the markets where it has been introduced so far, especially in the U.K. and Japan. The company recently signed new agreements in Switzerland, the four Scandinavia countries and Australia. It has now reported a five-year distribution agreement ...
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News briefs
Ellesse comes out with a skiwear line again
Ellesse, the fast-growing sports lifestyle brand of Pentland Brands, is bringing out a line of skiwear for the autumn/winter 2020 season for the first time in many years, while drawing inspiration from archive designs for its new footwear collection. In addition, an Ellesse collection of fitness clothing for the studio ...
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News briefs
Reebok partners with Maison Margiela
The French luxury fashion house Maison Margiela and Reebok have started to develop a joint product line, and the partnership is “set to span several seasons,” the companies say. The first products are scheduled for a launch on Sept. 22 in the spirit of “the cyber-industrial revolution” at the Maison ...
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News briefs
Intersport Germany builds up a running community
In partnership with Adidas, Intersport Germany has launched the Run Club, a new area within the Intersport smartphone app intended to form a community of runners who can organize themselves locally to get together. The app also provides information on events, training and nutrition. In connection with the launch, the ...
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News briefs
Surf photographer joins Mizu’s ambassador team
Mizu, the brand of drinkware and other hydration and filtration products founded in 2008 by a Finnish pro snowboarder, Jussi Oksanen, has welcomed Todd Glaser, the well-known U.S. surf photographer, to its ambassador team. Glaser was a staff photographer at Surfer for over a decade, earning more than a dozen ...
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News briefsKeen donates up to $20,000 for wildfire relief efforts
As devastating wildfires in the states of Oregon, Washington and California have been destroying or threatening lives, property and nature, Keen Footwear has announced that he will donate 1 percent of its U.S. sales from keenfootwear.com, up to a total of $20,000, to relief programs. The money will go to ...
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News briefs
Fitbit’s ECG app cleared for sale in the U.S. and EU
Fitbit has earned regulatory clearance in the U.S. and the EU for an electrocardiogram (ECG) app that detects atrial fibrillation, or AFib – an irregularity of the heartbeat that can increase the risk of a stroke. Specifically, the device has received 510(k) clearance from the U.S. Food and Drug Administration ...
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News briefs
Puma Brazil to sponsor 23 women’s football players
Puma Brazil has signed a single sponsorship deal covering 23 players belonging to the Palmeiras women’s football club. The players will wear Puma boots and accessories on the pitch and take part in marketing campaigns in both the football and sportstyle segments. One such campaign, called #PumaCali, after a casual ...
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News briefs
Aphetor to hold influencer games
Through its founder, Carsten Thode, Aphetor has put together a series of games for internet influencers in the hopes of appealing to Gen Z. According to Thode, this has entailed “stripping back how we traditionally consume sport and creating an ecosystem” in which influencers can “compete, capture their own content, ...
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News briefs
Decathlon opens a new retail laboratory and showroom
Decathlon has inaugurated a concept store near its world campus near Lille, called Decathlon DX, that is to act as a showroom and a laboratory for new retail technologies and new ways to engage customers that can be applied to its regular stores. The 800-square-meter store will focus on a ...
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News briefs
Germany’s best online stores
Golf24.de was voted best online store in the golf segment in Germany, followed by All4golf.de and the online store of Golfino, which had taken the first spot one year ago. The ranking is based on a survey of nearly 50,000 consumers, carried out every year by the German Service Quality ...
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News briefs
Michelle Poole becomes president of Crocs
Michelle Poole has been promoted to the position of president of Crocs, taking over one of the former functions of Andrew Rees, the company’s chief executive. After working for Kangol, Timberland, Converse and Sperry Top-Sider, Poole joined Crocs in 2014 as senior vice president of global merchandising, adding responsibility for ...
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News briefs
Nike and 11teamsports support intercultural football in Berlin
11teamsports, which claims to be the largest internet retailer for teams sports in the German-speaking area, collected over €8,000 for Champions without Borders, a non-profit organization in Berlin that promoted intercultural football projects for refugees. The sum will be donated to the association in the form of team equipment. 11teamsports ...
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News briefs
Horizon Fitness to release new treadmill line
Horizon Fitness, a subsidiary of Johnson Health Tech of Taiwan, has announced its 2020 Studio Series of treadmills: the 7.0AT, 7.4AT and 7.8AT. All three models can connect by Bluetooth to any of the major subscription streaming services and apps for exercise, among them Peloton and Zwift. In the summation ...
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News briefs
Policy Hub convenes to set the European agenda for EPR
On Sept. 2, the Policy Hub – consisting of stakeholders in six major industry associations (Fesi among them) as well as interested organizations and three apparel and footwear companies – conducted a virtual workshop on what the EU is calling extended producer responsibility (EPR). The chief topics were administrative transparency, ...
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News briefs
Puma signs Neymar Jr.
Puma has signed, as expected, a long-term sponsorship deal with the Brazilian football player Neymar Jr. and the holder of his image rights, NR Sports. Neymar will now be wearing the Puma King football boot on the pitch and promoting the brand’s lifestyle, training and sports footwear and apparel. Neymar ...
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News briefsCrocs sees Q3 sales up by 10%
Crocs expects its third-quarter revenues to rise by about 10 percent as compared to $312.8 million in the third quarter of 2019, thanks to ”exceptional consumer demand and strong sell throughs,” said Andrew Rees, president and chief executive. The U.S. government’s stimulus package fueled demand for its products over the ...
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News briefs
Vivobarefoot obtains B Corp certification
Vivobarefoot has obtained B Corporation certification, which is granted to businesses that “meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose,” according to B Lab, the non-profit organization that manages the certification scheme. It was given a high ranking, ...
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News briefs
Fritschi takes over Marmot’s distribution in Switzerland
Marmot Mountain is starting a new distribution partnership for Switzerland with Fritschi Swiss Bindings. From Oct. 1, Fritschi will be responsible for all sales activities of the Californian outdoor brand, founded in 1974, from key account management and new customer acquisition to training and education. The liaison offers many mutual ...
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News briefs
6th Outdoor & Running Business Days in Riva a success
he sixth edition of the Outdoor & Running Business Days in Riva del Garda demonstrated the vitality of these markets in Itay despite the coronavirus pandemic, with over 80 exhibiting brands and more than 200 retailers participating in the event on Sept. 6 and 7. For the brands. The trade ...
