News Briefs – Page 308
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News briefs
UA makes new diversity pledges
On its website Under Armour has published new objectives in its quest to “advance diversity and inclusion” in its ranks. In addition to filling 30 percent of its executive posts above the grade of director with “Black, Indigenous, and People of Color (BIPOC)” by 2023, as it has already pledged ...
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Mizuno to support Honolulu Marathon
Mizuno will be one of the sponsors for the 2020 Honolulu Marathon, in Hawaii, scheduled for Dec. 13. The Japanese sporting goods and apparel brand will be supplying all finisher, commemorative and volunteer shirts and selling merchandise at the Honolulu Marathon Expo. The Honolulu Marathon is particularly popular with Japanese ...
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News briefs
Mavic is saved by Bourrelier
The Grenoble Commercial Court has named the Bourrelier group as the new owner of Mavic, the historic French brand of cycling accessories specializing in high-tech wheels that was recently divested by Amer Sports. Mavic went into receivership in May, as reported by SGI Europe on May 11, after posting a ...
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News briefs
Conference Board: Big drop in global consumer confidence
Global consumer confidence fell at a record pace between April and June because of the Covid-19 pandemic according to the Conference Board. Its consumer attitudes index plunged from a solid optimistic 106 at the beginning of the year to a pessimistic 92 (anything above 100 is considered positive). The market ...
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News briefs
UA hires senior sales director for EMEA
Under Armour has hired Phil Fox as senior director of sales for Europe, the Middle East and Africa (EMEA). Reporting to the region’s managing director, Massimo Baratto, Fox is now leading wholesale and distribution and refining a digital-first, consumer-centric strategy with UA’s current commercial partners. Fox has about 25 years’ ...
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News briefs
Helly Hansen becomes official apparel sponsor of The Ocean Race
Helly Hansen has become the official clothing supplier of The Ocean Race. The 140-year-old Norwegian brand has been the apparel sponsor for teams competing in the race from its beginnings, in 1973. One of these was the Norwegian team itself, which made its debut in 1981. Another was the Ericsson ...
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News briefs
Trends in football sponsorship
The total value of sponsorship across the top five leagues in 2020 stands at more than €3.3 billion, according to KPMG Football Benchmark. The report takes into account partnerships across England’s Premier League, Germany’s Bundesliga, La Liga in Spain, Italy’s Serie A and Ligue 1 in France. Regarding where the ...
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News briefs
Humanoo acquires WePulse
The German digital health platform Humanoo has acquired the French platform WePulse to gain a foothold in France. Both serve the enterprise market and provide exercise tracking and incentives. As of next year, under the Humanoo brand, the two companies will be handling the traffic of some 500,000 European users ...
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News briefs
Bollé to sponsor four American triathletes
Bollé, the French brand of sunglasses and goggles, has signed sponsorship deals with the American triathletes Matt Russell, Morgan Pearson, Kelsey Withrow and Lesley Smith. Russell is a specialist in the Long Distance Ironman and Division 1 New England Champion in the 3000-meter steeplechase. Pearson is currently ranked 17th in ...
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News briefs
Volcom is expanding its retail footprint in China
Authentic Brands Group (ABG) has called on the brand-building services of the China Ting Group to expand the footprint of one of its properties, Volcom, in the Middle Kingdom. In June the Californian boardsports brand opened two stores in China – at the Mixc Mall in Hangzhou and the Summer ...
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News briefs
Adidas to sponsor Leeds United for five years
For five years as of the 2020/21 season, Adidas will be the kit sponsor for Leeds United, which just recently moved up to the U.K.’s Premier League, after its victory in the Sky Bet Championship. Kappa’s five-year sponsorship deal with the club expires this season. Adidas’ playing and training kit ...
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News briefs
HG x2 Partial management buy-out for Globus
Globus, the big Swiss department store chain, and its Navyboot and Schild subsidiaries are changing hands again, just a few months after the Austrian-based Signa Retail Group and Thailand’s Central Group joined forces to take over the Swiss group this past February from the previous owner, the Migros cooperative of ...
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News briefs
Courir enters Portugal
Courir, the athletic footwear chain sold by the French Go Sport group to an investment fund at the end of 2018, has just opened its first store in Portugal. It is located in Porto, and about three other openings are planned in the country during the coming months, followed by ...
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News briefs
Slinger Bag partners with a special tennis service firm
Slinger Bag, the new portable tennis ball launcher, has signed an exclusive partnership with Dahcor and its new Dahcor Tennis Center (DTC) in Sintra, Portugal. Dahcor, a company that specializes in the manufacture of customized tennis racquets, started operating in Portugal in January 2019. Its tennis center, which will have ...
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News briefs
Ecco joins Facebook boycott
Ecco said it is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined a growing list of firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. Ecco USA is pausing ...
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News briefs
Nike joins consortium pushing for a net-zero economy
Nike has joined eight other corporations outside the sporting goods industry and a U.S. non-profit organization, the Environmental Defense Fund (EDF), in forming a consortium to urge the world toward a net-zero economy by 2050 and help keep the earth’s overall warming to 1.5 degrees Celsius. BSR, a sustainability non-profit ...
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News briefs
The Taipei Cycle Show announces 2021 dates
The 2020 edition of the Taipei Cycle Show was originally moved from March to May, and then it was cancelled due to the ongoing coronavirus health crisis. TAITRA, which organizes the event, has now announced that the next edition of the show will take place at Taipei Nangang Exhibition Center ...
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News briefs
Kanye West delivers ultimatum to Adidas and Gap
The American rapper and businessman Kanye West apparently intends to “walk away” from his deals with Adidas and Gap unless he is appointed to their respective boards. He said so in North Charleston, South Carolina, at a rally for his U.S. presidential campaign, which began with a tweet on America’s ...
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News briefs
Sporting goods sales fell by 19% in the first half in France
According to the Observatoire de l’Union Sport & Cycle, sporting goods sales at multi-sport retailers in France suffered a year-on-year decline of 18.7 percent in the first half of 2020, with the worst drop (22%) occurring in footwear and apparel. March and April were the darkest months, with sales down ...
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News briefs
Adidas France has a new managing director
Mathieu Sidokpohou has taken over from Guillaume de Monplanet as the new managing director of Adidas France, the French subsidiary of the sporting goods giant. De Monplanet, who joined the Adidas group in 2005 as commercial director for Reebok, has left the company. He became country manager in 2018. Sidokpohou’s ...
