News Briefs – Page 309
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News briefs
Wanda Sports completes the sale of The Ironman Group
The Wanda Sports Group has announced that the company has completed the sale of The Ironman Group to Advance, a family-owned business that owns and invests in companies across media, entertainment, technology, communications, education and other sectors. The transaction was first announced in March. Advance’s portfolio includes Condé Nast, Advance ...
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News briefs
A global “Summer Festival of Athlete Experiences” online
The International Olympic Committee (IOC), the International Paralympic Committee (IPC) and Airbnb, which is an Olympic Games partner, have launched “a summer festival of Olympian & Paralympian online experiences.” The initiative is meant to somehow make up for the postponement of the Olympic and Paralympic Tokyo 2020 Games, which will ...
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News briefs
Nike Training Club app to remain free
Nike will be keeping its Nike Training Club (NTC) app free of charge, and the brand has initiated a digital marketing campaign to spread the news. The company eliminated NTC’s premium fee temporarily in April, during the Covid-19 quarantines. NTC was designed as a subscription service delivering workouts, training programs ...
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News briefs
New Balance rolls out new concept store in Tokyo
New Balance has introduced the T-House, a new concept store in Tokyo that is inspired from traditional Japanese tea houses. The two-story space, designed by Tsunemu Nagasaka, features a medley of wooden fixtures, made with repurposed frames that were taken from a 122-year-old warehouse in Saitama. The shop is on ...
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News briefs
VF to open its first multi-brand store
VF Corp. will be opening its first multi-brand store, called Orefici 11 Milano, in the autumn. Located in the Italian city, the three-level, 22,000-square-foot store is meant to reflect its surroundings, mimicking the courtyards, façades and balconies of typical Milanese apartment buildings, the so-called case di ringhiera (guard-rail houses). As ...
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News briefs
Megmeister launches a cooling range for cyclists
Megmeister has announced the release of a new UltraFris Pro range, which is “set to revolutionize warm weather cycle performance,” the company claims. The products in this new range feature an innovative in-built cooling system that uses an athlete’s own sweat to cool them down, turning heat into “a performance ...
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News briefs
On partners with consumer electronics company on running kit
On Running and the Danish consumer electronics company Bang & Olufsen have jointly released a running kit, combining the Swiss sporting goods company’s Cloudboom shoe with a limited edition of Bang & Olufsen’s first wireless earphones, the Beoplay E8 Sport On Edition. The Beoplay earphones are made of rubber, textured ...
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News briefs
Oakley designs a mouth shield for the NFL
In collaboration with doctors and engineers from the National Football League (NFL) and the NFL Players Association, Oakley has come up with a mouth shield for the NFL’s 32 teams to use on the field to curb the spread of Covid-19. The shield will begin undergoing field tests in the ...
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News briefs
European court restricts data transfer across the Atlantic
The European Court of Justice ruled that the so-called EU-US Privacy Shield, which was enforced in 2016 to regulate the transfer data across the Atlantic Ocean by Facebook and other companies, has failed to protect European rules on privacy and data protection. The ruling is expected to put further pressure ...
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News briefs
Nike will stop sponsoring the AS Roma team
AS Roma announced that it had agreed with Nike on an early termination of their sponsorship agreement after the end of the 2019/20 season. Reports indicate that Under Armour may be in line to take Nike’s place, paying higher fees. “The early termination of the commercial agreement will allow AS ...
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News briefs
Decathlon Italy partners with Carrefour
Decathlon is further expanding its collaborations with grocery store chains across Europe as part of its plan to make its products available to shoppers in their everyday life. After partnering with Carrefour in Belgium earlier this year, Decathlon is now teaming up with Carrefour in Italy. Some roducts of the ...
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News briefs
New face masks regulations in the U.K. and France
The British government has requested that people wear face masks in stores as of July 24, and the French government is considering making masks mandatory in stores and all other public places by Aug. 1 at the latest. The British Retail Consortium has said that retailers should not be required ...
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News briefs
Wolverine hires its first VP of advanced concepts and innovation
Wolverine Worldwide has hired Barry McGeough to be its first vice president of advanced concepts and innovation, with a purview extending to all 12 of the company’s brands. He will be seeking out new technologies, materials and other advancements – 5G, augmented reality (AR), artificial intelligence (AI), etc. – for ...
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News briefs
Wilson promotes Joe Dudy to president
Wilson Sporting Goods has promoted Joe Dudy to president. Dudy has been acting leader of the brand since autumn 2019, when Michael Dowse left in connection with the closing of Anta Sports Products’ takeover of Wilson’s parent company, Amer Sports. He is taking the helm at Wilson as the brand ...
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News briefs
McDavid develops face masks for athletes
McDavid, a company that specializes in sports medicine, recovery items and personal protection equipment for variety sports, has developed a face mask for athletes. Available in three sizes and various colors, its new re-usable Sport Face Mask is structured in three layers. An antimicrobial lining effectively blocks droplets and particles ...
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News briefs
Germany’s RSG Group to acquire Gold’s Gym
According to SGB Media, RSG Group, Germany’s largest chain of gyms, has submitted a winning bid of $100 million to acquire Gold’s Gym, an American chain founded in 1965 in Venice Beach, California, well known for its role in the rise of bodybuilding. The original Gold’s Gym is a primary ...
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News briefs
Chillos to launch a slide model for Saucony’s Endorphin Collection
Back in April, Saucony introduced the Endorphin Collection, a range of running shoes that comprises the Speed and Shift models as well as the the brand’s “fastest shoe ever,” a carbon-plated racing flat called the Endorphin Pro. Now another brand owned by Wolverine Worldwide, Chaco Footwear, is releasing a limited-edition ...
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News briefs
Fesi is promoting European School Sport Day
The Federation of the European Sporting Goods Industry (Fesi) and the Moving Schools Alliance are working together to promote the European School Sport Day (ESSD), the main event of the #BeActive European Week of Sport. This year’s ESSD is scheduled for a requisite 120 minutes of activity (in several sessions, ...
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News briefs
Garmin partners with Surfline to provide watch-controlled surf video
Garmin has paired the release of two smartwatches – the Fenix 6 Solar and the Surf Edition of the Instinct Solar – with the inauguration of a partnership with Surfline Sessions of Huntington Beach, California. Garmin’s wearable devices measure wave count, top speed, distance surfed and total water time. The ...
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News briefs
Apple’s European tax victory may favor Nike’s case
Observers feel that the European Commission’s legal stance against Nike Europe over an alleged under-payment of taxes in the Netherlands has been weakened by a ruling by the General Court of European Court Justice that annulled its previous decision against Apple Corp. and the Irish government. The Commission had charged ...
