News Briefs – Page 332
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News briefs
Woolpower to expand production capacity
(OIC) Woolpower, the Swedish specialist in wool bodywear and accessories, says it intends to further expand the production capacity in its own factory because of its good long-term order situation and is investing in new employees and machines. Up to 30 knitting machine operators, converters and seamstresses are to be ...
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News briefs
Snowlife seeks to expand distribution abroad
(OIC) Snowlife, the Swiss family business specializing in ski gloves, wants to further strengthen its international distribution, which is now largely limited to agents in Italy, Austria and France, plus distributors in Spain, Russia and Eastern Europe. For this purpose, the company has appointed an industry veteran, Robert Demetz, to ...
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News briefs
Nike appoints new president for Iberian subsidiary
American Nike, Nike’s Iberian subsidiary, has named Marco Deotto president. For the past five years, Deotto has been Nike’s senior finance director for southern Europe. He also spent more than a year as finance director for Italy. Before joining Nike, he held various finance-related positions with Heinz Italy and rose ...
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News briefs
New Balance renews The Runaway
New Balance is reinstituting The Runaway, the pub where customers can purchase their pints with running miles logged on Strava, the fitness tracking app. The company has changed the decor since the inaugural year of 2019 and introduced four new “challenges” through the app, hoping to draw runners of all ...
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News briefsGrowing Hoka One One moves into apparel
Hoka One One, the fast-growing running footwear label of Deckers Brands, is launching its first apparel line for runners, walkers, fitness enthusiasts and outdoor adventurers. For the moment, the 27-piece collection for men and women will only be available online at the brand’s American website, hokaoneone.com. Twenty items are also ...
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News briefsSchöffel offers ski clothes for rent
(OIC) In conjunction with local retail partners, Schöffel started renting out ski clothing in Austria and Switzerland this winter. The German brand of functional outdoor and ski apparel says the offer is intended not only to appeal to skiers who seldom or only occasionally hit the slopes, but also to ...
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News briefs
Timberland rewards patience with new trees
(OIC) According to Reuters, Timberland has since August been encouraging customers to choose four- to eight-day delivery, rather than standard three-day service. In exchange for every such exercise in patience, the outdoor brand will plant a tree. As a rule, of course, the slower the delivery, the less it costs ...
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News briefs
Afydad pitches a pádel lobby
On Feb 25, at Madrid’s Instituto de Comercio Exterior, the Spanish Association of Sporting Goods Manufacturers and Distributors (Afydad) pitched what it called the International Pádel Cluster (CIP) to a gathering of about 60 professionals with ties to the sport. The CIP’s objective would be to federate the various companies ...
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News briefs
Skechers is using soles by Goodyear
Skechers has begun to source some of its soles from The Goodyear Rubber & Tire Company. For now, Goodyear Performance Outsoles are available only on three models in the Skechers GoRun line of running shoes, but their application will expand throughout this year – first to other running models and ...
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News briefs
Adidas changes its practices in Spain
Adidas has avoided a fine from the Spain’s National Commission for Markets and Competition (CNMC) in exchange for voluntary changes to its franchising policy. The commission opened an inquiry after a franchisee in Spain accused the company of anti-competitive practices in November 2018. In essence, Adidas had different contracts in ...
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News briefs
Louis Garneau goes bankrupt
Louis Garneau, the Canadian brand of cycling apparel, has filed for bankruptcy protection in Canada and suspended the employment of 66 members of the staff at its headquarters in Quebec. The proceedings would not affect the company’s Sugoi subsidiary or its sales subsidiaries in the U.S. and Mexico. The filing ...
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News briefs
Jochen Zeitz is running Harley-Davidson
Jochen Zeitz, the former chief executive of Puma, will temporarily take over the position of CEO and president of Harley-Davidson, the famous American brand of motorcycles. The German executive, who has been of a member of its board of directors since 2007, will hold the position until an official successor ...
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News briefs
Cycleurope rearranges Nordic distribution
Tony Grimaldi, the chief executive of Cycleurope, is set to establish a common management for all the Nordic countries, according to Sportfack. In view of this, Jonas Netterström, who became the CEO of Cycleurope’s Swedish subsidiary at the beginning of 2017, is set to leave the group for another position ...
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News briefs
Richard Johnson joins Signa for international capital markets
The Signa Group has entrusted Richard A. Johnson (no connection with the current chairman, president and CEO of Foot Locker) with the management of its expansion in international capital markets, with a particular emphasis on the Asia-Pacific region, the Middle East and the non-German speaking European markets. With Johnson, Signa ...
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News briefs
New Callaway manager for softgoods
Callaway Golf Company has made Joe B. Flannery executive vice president for apparel and other soft goods. This will include the supervision of the Jack Wolfskin brand, which was acquired by the American golf company one year ago, as well as other properties such as TravisMathews. Flannery has been with ...
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News briefs
Bergans fights for the seasons
(OIC) Bergans of Norway and WWF Norway delivered a letter to the Norwegian Ministry of Climate and Environment in mid-January asking the Minister to help get the seasons – the actual seasons of the year – onto the UNESCO World Heritage List. The initiative originated with Bergans, which has entered ...
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News briefs
O’Neill launches marketing campaign
(OIC) O’Neill has launched a new marketing campaign with the title “First Name in the Water.” The campaign consists of cinematographic shots of different corners of the world, featuring O’Neill’s top athletes. Riley Blakeway, a renowned filmmaker, and Deke Angel, O’Neill’s art director, used classic imagery and video from the ...
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News briefs
Mammut enters partnership with Powdr
(OIC) Mammut is entering a long-term partnership with Powdr, an American ski resort operator. The partnership makes the Swiss sports brand the official uniform and clothing supplier for more than 8,000 mountain professionals working at 10 of the Powdr mountain resorts in the U.S. The partnership starts with the 2020/21 ...
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News briefs
Teva launches brand campaign
(OIC) Teva, a division of Deckers Brands, is launching “Strap In To Freedom,” a new brand campaign to celebrate its Original sandal collection and highlight its commitment to sustainability. All the straps across the brand’s 2020 collection are made of Repreve yarn, a performance fiber that itself is made of ...
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News briefs
Snow+Rock partners with GB Snowsport
(OIC) Snow+Rock, the U.K. outdoor retailer, has announced a partnership with GB Snowsport, the national governing body for ski and snowboard disciplines in the U.K. Snow+Rock will be the official retail partner of GB Snowsport up to and during the Beijing 2022 Winter Olympic Games. GB Snowsport athletes will help ...
