News Briefs – Page 335
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News briefs
Adidas will sponsor Leeds
Adidas will replace Kappa in the 2020/2021 season as the kit sponsor of Leeds United. The deal with Kappa was set to expire at the end of this season. It will be the first time that Leeds wears Adidas. Leeds’ kit was previously supplied by Nike, Umbro, Admiral, Asics, Puma, ...
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News briefs
Callaway offers virtual reality
Callaway Golf has announced a partnership with AAA Games Studios, the gaming and virtual reality (VR) experts based in Madrid. AAA Games is the developer and owner of “Golf 5 WIPP,” a proprietary VR technology that simulates the movement of golf clubs and the golfer’s swing, thereby providing an immersive ...
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News briefs
Puma backs beach soccer
Puma has signed a global partnership agreement with Beach Soccer World Wide (BSWW), the organization responsible for the creation and growth of beach soccer. Under the terms of the deal, which has immediate effect, the German sportswear brand will supply uniforms for BSWW officials and entertainment crew, as well as ...
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News briefs
Special collabs by Moncler
Moncler has announced three new collaborations as part of its Genius project. JW Anderson, Jonathan Anderson’s label, is the latest name to be added to the roster of Moncler Genius designers. More unexpectedly, two names from outside the world of fashion have also joined the program. These are Rimowa, the ...
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News briefs
Mammut partners with Powdr
Mammut is entering a long-term partnership with Powdr, an American ski resort operator. The partnership makes the Swiss sports brand the official uniform and clothing supplier for more than 8,000 mountain professionals working at 10 of the Powdr mountain resorts in the U.S. The partnership starts with the 2020/21 winter ...
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News briefs
Première Vision will take place earlier from next year
Première Vision, the world’s leading fair for textiles, will take place earlier from next year. It will be in Paris on Feb. 2-4 and on July 6-8, leaving a smaller time gap with Ispo Munich (Jan. 28-31) and OutDoor by Ispo (June 20-23).
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News briefs
The figures for Ispo Munich
Messe München reports that about 80,000 people from 120 countries passed through the turnstiles on a daily basis at the latest edition of the Ispo Munich trade show. This figure is down from 80,200 a year ago. The number of visitors from Germany was down to 30 percent from 31 ...
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News briefs
New action by Adidas for the environment
Adidas has announced a new milestone for 2020, as more than 50 percent of the polyester used in its products will come from recycled plastic waste, said the company. This means that the sportswear giant will be on track to meet its goal of using only recycled polyester in all ...
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News briefs
New tool to track sustainability
The United Nations Global Compact and B Lab have launched the SDG Action Manager, a new web-based tool that enables businesses to track their progress on Sustainable Development Goals (SDGs). The impact management solution is available in five languages and is free to access for companies of all sizes worldwide. ...
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News briefs
Asics manages climate risks
Asics has been awarded a position on the Supplier Engagement Leaderboard by CDP, a global environmental impact non-profit organization. CDP assessed more than 4,800 companies in order to assign them a Supplier Engagement Rating, which was based on answers to questions regarding targets, governance, scope 3 emissions, and value chain ...
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News briefs
EU calls for better ideas on sustainability
The European Commission is seeking sustainable fashion ideas. This year’s European Social Innovation Competition has the theme “Reimagine Fashion: Changing behaviors for sustainable fashion,” and is seeking early-stage initiatives to reduce fashion’s environmental footprint and improve its societal effects. Solutions must be scalable at the local, national or European levels. ...
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News briefs
Sympatex to present upcycled functional jacket at Ispo Munich
Sympatex is presenting the first upcycled functional jacket made from 30 percent recycled textiles and 70 percent recycled PET bottles at Ispo Munich. The three-layer high-performance jacket was developed and produced as part of the wear2wear consortium, the European industrial partnership founded in 2017, and announced by Sympatex in May ...
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News briefs
YKK announces zippers made from ocean bound plastic.
YKK has announced a collection of zippers made from ocean bound plastic. The zippers of the new Natulon Ocean Sourced collection are made from plastic waste that has been collected within 50km of the coastline of Sri Lanka. According to YKK, the collection is indistinguishable from zippers made of virgin ...
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News briefs
Ellen MacArthur Foundation launches Circulytics
The Ellen MacArthur Foundation has launched Circulytics, a new digital tool for companies to measure circularity across all operations and help them adopt circular economy practices. The tool, which is available for free, goes beyond measuring products and material flows to measure a company’s entire circularity. It uses company-level data ...
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News briefs
Puma and Ralph Lauren pledge not to ship through the Arctic Ocean
Puma and Ralph Lauren have joined the trans-Arctic shipping ban, a pledge to prohibit shipping through the Arctic Ocean. The Arctic Shipping Corporate Pledge was launched by Nike and Ocean Conservancy in October 2019 to invite companies to commit to not intentionally send ships through the delicate Arctic ecosystem. The ...
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News briefs
Global Fashion Agenda adds three companies
The Swedish non-profit organization Global Fashion Agenda is further strengthening its group of Associate Partners by welcoming three new companies: TAL Apparel, VF Corporation and Zalando. Global Fashion Agenda is a leadership forum for industry collaboration on fashion sustainability and the organizer of the renowned Copenhagen Fashion Summit. It seeks ...
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News briefs
Micam to launch Micam X format
Micam Milano will launch the teaser of a new format, called Micam X, at the next edition of the trade show on Feb. 16-19. Located in Hall 1, where its fashion shows and conferences have been held lately, Micam X is described as a new space where visitors can discover ...
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News briefs
Li-Ning debuts Jackie Chan collection
Li-Ning, the eponymous Chinese brand of sports apparel, celebrated its 30th anniversary at its third fashion show in Paris, held at the Centre Pompidou. The guest list included the basketball player Dwayne Wade, the DJ Honey Dijon and the Italian designer Stefano Pilati, but the star of the show was ...
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News briefs
Boardriders returns to Ispo Munich, Schöffel debuts at Ispo Beijing
Boardriders, the world’s largest conglomerate in the action sports segment, will return to Ispo Munich from this Sunday, accompanied in Hall B4 by Dakine and O’Neill. On the other hand, Schöffel will be making its first appearance at Ispo Beijing, scheduled for Feb. 12-15. Other brands taking part include Black ...
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News briefs
Kalk OR included in Petersen Automotive Museum
The Kalk OR, the flagship product of the Swedish e-motorcycle manufacturer Cake, has been included in the Petersen Automotive Museum’s permanent collection. In April 2019, the museum first featured the Kalk OR in an exhibition titled “Electric Revolution.” Cake was founded in 2016 as a “high-performance zero-emission off-road motorcycle brand” ...
