News Briefs – Page 343
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News briefs
The New York Times has reported that Nike's Zoom Vaporfly...
The New York Times has reported that Nike's Zoom Vaporfly 4% and ZoomX Vaporfly Next% make their wearer 4 to 5 percent faster than the wearer of an average running shoe and 2 to 3 percent faster than the wearer of the next-fastest shoe. The newspaper has used new data ...
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News briefs
Nike might be giving a whole new meaning to digitalization....
Nike might be giving a whole new meaning to digitalization. The American sportswear giant has received a patent in the U.S. for CryptoKicks, a wide-ranging concept founded on the blockchain – the same sort of computer ledger that underlies cryptocurrencies. In one of its iterations, it serves as a sneaker-tracking ...
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News briefs
Kang, the producer of ski poles in Sweden, has developed...
Kang, the producer of ski poles in Sweden, has developed a telescopic rod in recyclable aluminum. According to the Swedish magazine Sportfack, the two-piece rod comes in six different colors, can be adjusted between 87 and 137 centimeters and weighs 550 grams. Just like the brand's bamboo poles and linen ...
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News briefs
Adidas Outdoor will launch next year the first apparel styles...
Adidas Outdoor will launch next year the first apparel styles featuring Primaloft insulation made from recycled Parley Ocean plastic. They will be presented at the Ispo Munich and Outdoor Retailer shows next month. Adidas has already used the repurposed plastic from the organization in its footwear and apparel. Primaloft said ...
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News briefs
Volcom will be adding a branded line of eyewear and...
Volcom will be adding a branded line of eyewear and snow goggles to its product range next year. Electric Visual Evolution, which is also based in Southern California, will design, develop, produce and distribute the new line. Both companies were the property of Kering when the luxury group owned Puma. ...
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News briefs
Helly Hansen will be launching a new fabric technology called...
Helly Hansen will be launching a new fabric technology called Lifa Infinity Pro at Ispo Munich. According to the brand, the technology sets a new standard for responsible waterproof-breathable apparel. Lifa Infinity Pro has a three-layer fabric construction and uses Helly Hansen's proprietary Lifa technology, which the brand has continued ...
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News briefs
The Fastening Products division of YKK – a network of...
The Fastening Products division of YKK – a network of 108 companies in 72 countries – has established a partnership with Browzwear, which produces a software suite for 3D apparel design and display. Parts of YKK's catalog of zippers, hook-and-loop fasteners, webbing tapes, snaps and buttons will be available for ...
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News briefs
Polartec has received an R&D 100 Award 2019 for its...
Polartec has received an R&D 100 Award 2019 for its Polartec Power Air fabric technology. The annual R&D 100 Awards, organized by American magazine R&D World, have served as the most prestigious innovation awards program since 1963 and are presented in recognition of exceptional new products or processes developed and ...
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News briefs
Industrial Summit Technology (I.S.T), a Japanese materials company, will launch...
Industrial Summit Technology (I.S.T), a Japanese materials company, will launch a new high-tech fiber at the next edition of Ispo Munich in January. The new Imidetex material is based on Polyimide, a high-performance polymer widely used in the aerospace industry, and boasts a tensile strength equivalent to Kevlar. According to ...
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News briefs
With a new digital app, the Danish Sportmaster chain launched...
With a new digital app, the Danish Sportmaster chain launched “The 5-Week Challenge” on Dec. 5. It will be a five-week digital course starting on Jan. 13 to help Danes create healthier, long-lasting habits. Two well-known Danish experts have been called in to help with the challenge: an exercise physiologist, ...
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News briefs
Nike has released a semi-autobiographical video ad in the U.K....
Nike has released a semi-autobiographical video ad in the U.K. with Raheem Sterling, midfielder for the Manchester City and England national football teams. The video shows children playing football where Sterling himself used to play as a child, in the shadow of Wembley Stadium in London's northwestern borough of Brent. ...
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News briefs
Amazon has continued its push into global football by scoring...
Amazon has continued its push into global football by scoring the exclusive rights to broadcast 16 matches of the Uefa Champions League in Germany. It intends to show the matches on Tuesday nights through video streaming from the 2021/22 football season. The move follows Amazon's decision to broadcast 20 Premier ...
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News briefs
Bagheera, a Swedish brand of function clothing and shoes for...
Bagheera, a Swedish brand of function clothing and shoes for orienteering, cycling and Nordic skiing, has agreed and to extend its partnership with the Swedish Orienteering Association. The parties have been working together since 2016, and Bagheera is now stepping up as the main sponsor of the association from 2020 ...
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News briefs
Fischer Sports has reopened its Fischer Grants Program to promote...
Fischer Sports has reopened its Fischer Grants Program to promote skiing in the U.S., with a focus on youth, underserved ski populations, snowmaking and education. Applications for funding and equipment will be accepted on a rolling basis throughout winter 2020. The first Fischer grants went to Duluth Cross Country for ...
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News briefs
Dynafit has become the new title sponsor of the legendary...
Dynafit has become the new title sponsor of the legendary Transalpine Run. The competition is one of the best-known trail running events in the world and considered the most spectacular stage run and team competition in the Alps. Dynafit, the mountain endurance specialist that has been part of the Oberalp ...
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News briefsMicam Milano launches Micam X
Micam Milano will launch the teaser of a new format, called Micam X, at the next edition of the trade show on Feb. 16-19. Located in Hall 1, where its fashion shows and conferences have been held lately, Micam X is described as a new space where visitors can discover ...
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News briefs
The Austrian sporting goods show, ÖSFA, will come out with...
The Austrian sporting goods show, ÖSFA, will come out with a new logo on Feb. 18-20 representing nature, the mountains and winter sports. It will host about 150 exhibitors in the Brandboxx of Salzburg. Half of them already have their permanent showrooms in the center.
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News briefs
As part of the Arc'teryx Academy Zurich, Arc'teryx is inviting...
As part of the Arc'teryx Academy Zurich, Arc'teryx is inviting the public to an urban mountaineering event in the Swiss metropolis. On Saturday, Jan. 18, visitors to the Zurich's Foundry Hall can look forward to a free program of workshops, films and lectures on alpine climbing and local mountain activities, ...
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News briefs
Decathlon has updated its climate commitments based on the Science...
Decathlon has updated its climate commitments based on the Science Based Target (SBT) initiative, which it has recognized as a contribution to limiting the global temperature increase by 1.5 degrees centrigrade. In this context, the French sporting goods manufacturer and retailer is committed to reducing its total CO² emissions for ...
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News briefs
Thun, the German producer of bicycle parts, has donated €3,500...
Thun, the German producer of bicycle parts, has donated €3,500 to “Mein Regenwald,” (My Rainforest) a project – run by the German non-profit organization Chance e.V. – to protect and explore 180 square kilometers of rainforest in the Peruvian Andes. The Peruvian Forestry Authority has made Mein Regenwald the official ...
