News Briefs – Page 350
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News briefs
Mizuno has been named as the official sport shoe supplier...
Mizuno has been named as the official sport shoe supplier of the Australian Paralympic Team for Tokyo 2020. The deal marks the first partnership for the brand in Australia. More than 400 athletes and staff will be wearing Mizuno's uniform shoe at the upcoming Paralympic Games in Tokyo, whether moving ...
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News briefs
Team 22, the exclusive manufacturer of Under Armour's lacrosse equipment,...
Team 22, the exclusive manufacturer of Under Armour's lacrosse equipment, and the National Lacrosse League (NLL) have extended their partnership for another three years. The NLL is the largest indoor lacrosse league in the world. Team 22 will therefore continue to distribute lacrosse equipment to NLL players. Team 22 became ...
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News briefs
Castore and Andy Murray, the Scottish tennis player and an...
Castore and Andy Murray, the Scottish tennis player and an investor in the brand, have launched a co-branded sustainable apparel line for tennis and lifestyle. Murray bought an undisclosed stake in Castore in March, in addition to signing an £8 million (€0.75m-$0.83m) agreement to be its global ambassador. The new ...
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News briefs
The Lycra Company, established earlier this year as the owner...
The Lycra Company, established earlier this year as the owner of the Lycra brand portfolio of elastane fibers, has launched a trademark-protection campaign called “Zero Tolerance.” The logo shows a pair of legs clad in the brand's red hosiery and reads: “Zero Tolerance of Brand Infringement.” The apparent purpose is ...
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News briefs
Last month, The North Face launched its biggest-ever marketing campaign...
Last month, The North Face launched its biggest-ever marketing campaign across all channels and media to support the introduction of its new Futurelight technology around the world, including Europe. It has created test events for media, retailers and consumers in many countries. In the U.K., the biggest market for the ...
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News briefs
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is...
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is introducing a new corporate design, wordmark and logo. The central element is dynamic lettering with precise lines, developed by hand by the Swiss agency Oeriginal Marke & Kommunikation. The “S” in the new logo symbolizes a downhill skier and is ...
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News briefs
Volcom is replacing Burton as the apparel sponsor of the...
Volcom is replacing Burton as the apparel sponsor of the U.S. Snowboard Team, its coaches and staff included. The California-based boardsports apparel company will be outfitting the snowboard-cross, slopestyle/big air and halfpipe teams – men and women – through the 2022 Beijing Winter Olympics. The deal will cover the World ...
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News briefs
Arc'teryx has announced the launch of the new Arc'teryx Trips...
Arc'teryx has announced the launch of the new Arc'teryx Trips program, featuring journeys to remote destinations. Through this new program, Arc'teryx will give participants access to wild places around the world. For its first edition, scheduled for the summer and autumn of 2020, the program will include 11 guided, small-group ...
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News briefs
The Federation of the European Sporting Goods Industry (Fesi) is...
The Federation of the European Sporting Goods Industry (Fesi) is holding a conference on Dec. 5 in Brussels about digitalization and omnichannel retailing in the industry, with the participation of high-level representatives of European institutions. One of the moderators will be Jochen Schäfer, the well-known attorney specializing in the sporting ...
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News briefs
Oberalp has reported a record in the number of participants...
Oberalp has reported a record in the number of participants in its semi-annual sales meeting, which was held on Nov. 6 and 7 at Alpbach, in Austria, to present the new products under its Dynafit, Pomoca, Salewa and Wild Country brands for the autumn/winter 2020/21 season. They came from more ...
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News briefs
After the sale of its B2B fair, the SIA Snow...
After the sale of its B2B fair, the SIA Snow Show, to Outdoor Retailer in May 2017, Snowsports Industries America (SIA) has now turned its focus to B2C events, announcing its intention to acquire the consumer-focused Boston and Denver Ski and Snowboard Expos from their current owner, BEWI Productions. The ...
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News briefs
The 11th edition of the annual Skechers Pier to Pier...
The 11th edition of the annual Skechers Pier to Pier Friendship Walk, for children with special needs and students, has raised more than $2 million. The event drew Kodi Lee, winner of this season's America's Got Talent; the retired boxer Sugar Ray Leonard; the retired baseball player and coach Tommy ...
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News briefs
Lycra's EcoMade fibers of Type 166E and 162E have been...
Lycra's EcoMade fibers of Type 166E and 162E have been certified as meeting the Global Recycled Standard (GRS). The company can now use the label for its marketing. The fibers are made in Brazil and present the same characteristics as regular stretch Lycra fibers but include waste fiber collected at ...
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News briefs
W. L. Gore & Associates has begun working with a...
W. L. Gore & Associates has begun working with a biotechnology start-up, Checkerspot, to produce environmentally friendly coatings. Headquartered in Berkeley, California, Checkerspot uses microbes to bio-manufacture naturally occurring structural oils for commercial use. Another collaborator here is Beyond Surface Technologies, a Swiss producer of plant-based finishes intended to substitute ...
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News briefs
Atomic has agreed to support Protect Our Winters (POW) Austria,...
Atomic has agreed to support Protect Our Winters (POW) Austria, a non-profit organization that deals with climate change and pollution. From the 2019/20 winter season, the company will be providing financial support, developing common initiatives and activities, and helping to raise environmental awareness among consumers and in society. It will ...
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News briefs
Adidas has introduced the second generation of the FutureCraft Loop,...
Adidas has introduced the second generation of the FutureCraft Loop, its first 100 percent recyclable shoe. Like its predecessor, the second-generation shoe is also a 100 percent recyclable performance running shoe, but is created using a mix of raw materials and recycled components from the first-generation shoe. This means that ...
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News briefs
Skullcandy, the lifestyle audio brand, has announced a new upcycling...
Skullcandy, the lifestyle audio brand, has announced a new upcycling program in partnership with Cali Resources, designed to take all returned or damaged Skullcandy products and refurbish them to eliminate waste. Skullcandy and Cali Resources said that they will donate part of the proceeds generated from the upcycled products to ...
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News briefs
Way Running is introducing a sustainable running shoe, the Way...
Way Running is introducing a sustainable running shoe, the Way Sustainable Runner. The shoe's uppers are made from merino wool and Tencel, a material obtained from trees, while midsoles are made from recyclable foam. The Way Sustainable Runner can be bought online through a Kickstarter contribution. Users can return the ...
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News briefs
Vans has launched the “Save Our Planet” collection, in an...
Vans has launched the “Save Our Planet” collection, in an effort to promote environmental awareness. The range has four different shoes including the Era, Slide-On, UltraRange Rapidweld and Sk8-Hi Reissue. Each shoe features a graphic of the world map alongside the slogan “Save Our Planet,” printed in a graffiti style. ...
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News briefs
McKinsey has issued a report on sustainability for purchasing officials...
McKinsey has issued a report on sustainability for purchasing officials in the fashion industry, entitled “Fashion's New Must-have: Sustainable Sourcing at Scale.” The report, which is the fifth in the series since 2011, highlights that social and environmental sustainability has grown as a major priority for apparel companies, and not ...
