News Briefs – Page 354
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News briefs
Canada Goose is now offering four hood options – thermal,...
Canada Goose is now offering four hood options – thermal, reflective thermal, light-weight thermal and fur ruff – on six of its parkas: the Chelsea, the Wyndham, the Carson, the Rossclair and the men's and women's versions of the Chiliwack. “Thermal” combines Arctic Tech fabric with down insulation, whereas “reflective ...
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News briefs
Palm & Pine Suncare launched its natural, plastic-free sunscreen brand...
Palm & Pine Suncare launched its natural, plastic-free sunscreen brand on the crowd-funding platform Indiegogo on Oct. 29. The Portuguese company – founded by Sarah Muir, a digital marketing strategist and project manager, along with three of her colleagues – is the first to promise sun protection without pollution. Aiming ...
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News briefs
Under Armour (UA) and Virgin Galactic, the space tourism start-up...
Under Armour (UA) and Virgin Galactic, the space tourism start-up that is set to operate its first commercial space flight in the near future, have unveiled a range of spacewear for passengers, designed by UA. It is the first collection ever created for private astronauts. The line includes a base ...
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News briefs
BASF has developed a high-performance polyurethane for the midsole of...
BASF has developed a high-performance polyurethane for the midsole of Mizuno's new TC-01 and TC-02 athletic shoes that is said to help improve the wearer's performance and balance. The Elastopan polyurethane that has been introduced in Mizuno's new footwear has high hydrolysis resistance and good bonding strength, according to BASF's ...
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News briefs
Nike has unveiled the Nike Vapor, an innovative performance swim...
Nike has unveiled the Nike Vapor, an innovative performance swim goggle. The new goggle, approved by the International Swimming Federation (FINA), is designed to minimize drag and maximize field of view, for optimal performance. It features curved, oversized, drag resistant lenses, maximizing the horizontal and vertical field of view and ...
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News briefs
Spyder has teamed up with Eastman Chemical to be the...
Spyder has teamed up with Eastman Chemical to be the first brand to incorporate Eastman's Avra, a new, flat performance microfiber technology, into its performance baselayer and mid-layer products. Avra performance fibers are said to wick moisture and dry up to 50 percent faster than conventional polyester fibers. The U.S. ...
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News briefs
Goldwin, which has been offering its highly technical skiwear mainly...
Goldwin, which has been offering its highly technical skiwear mainly outside Japan, has recently expanded the product range of its C3fit brand of functional apparel. Goldwin will launch an autumn/winter and spring/summer collection for the brand and cover various sports. The logo with the C3's remains, as it is well ...
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News briefs
Sabic, the chemical group based in Saudi Arabia, has unveiled...
Sabic, the chemical group based in Saudi Arabia, has unveiled a new polyolefin elastomer foam solution designed for both athletic and casual footwear. Thanks to their consistency, low density and high-performance properties, the new Fortify C11075DF and Fortify C05075DF – where “DF” stands for Dedicated Footwear – provide stable foamability, ...
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News briefs
Natch!, the German brand for sports accessories that belongs to...
Natch!, the German brand for sports accessories that belongs to BNS, has launched a new insole for autumn/winter. Called Thermo Soft, the insole is for trekking, skiing and running and is made with PrimaLoft Gold Eco, an insulating material 90 percent of which consists of recycled fibers from plastic bottles. ...
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News briefs
Nike has launched a new “Just Do It” marketing campaign...
Nike has launched a new “Just Do It” marketing campaign in Germany. A spot for the campaign was recently filmed in Berlin and in the federal state of Brandenburg with 16 athletes taking part. Members of Nike+ received a preview on the Nike app before the launch. Nike will also ...
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News briefs
Swiss-Ski's teams for ski-cross, aerials and moguls received their new...
Swiss-Ski's teams for ski-cross, aerials and moguls received their new apparel for the 2019/20 season at the end of October. The athletes and their outfitter, Schöffel, have decided to set an example for sustainability. Instead of ordering new thermal clothing, Swiss-Ski will be competing with the Schöffel products from last ...
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News briefs
Esprit has become the third official partner for the women's...
Esprit has become the third official partner for the women's side of the Union of European Football Associations (Uefa). Last year, Uefa boldly broke down the traditional sports sponsorship model by unbundling the sponsorship rights from the men's game. The first sponsors to join were Nike and Visa, with Nike ...
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News briefs
Crocs has made the Indian actress Priyanka Chopra Jonas one...
Crocs has made the Indian actress Priyanka Chopra Jonas one of the global brand ambassadors for its four-year-old “Come as You Are” campaign, which urges people to be comfortable in their shoes. Other actresses on that list include Zooey Deschanel of the U.S., Suzu Hirose of Japan, Kim Sejeong of ...
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News briefs
Nicky Spinks, the Inov-8 brand ambassador, and her running partner,...
Nicky Spinks, the Inov-8 brand ambassador, and her running partner, Stephanie Case, were the women who endured the longest at this year's Barkley Marathons. For the second year in a row, no one finished the race. Indeed, since its inaugural edition in 1986, only 15 runners – all of them ...
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News briefs
Macron has announced an extended agreement with Italy's Fiamme Oro,...
Macron has announced an extended agreement with Italy's Fiamme Oro, the sports group of the country's state police. The Italian brand will now provide the kit for the whole group of Fiamme Oro sporting clubs. The garments will feature the traditional cardinal and sky blue colors of Fiamme Oro. They ...
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News briefs
Andreas Wolf, goalkeeper of the German national handball team and...
Andreas Wolf, goalkeeper of the German national handball team and member of the Polish handball team PGE Vive Kielce, has been engaged as a brand ambassador for Uhlsport's Kempa brand. He will wear Kempa's “Wing Lite 2.0” handball shoes from now on. Wolf won the European Handball Championships with the ...
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News briefs
To refocus on its primary business of supermarkets, the Migros...
To refocus on its primary business of supermarkets, the Migros Group of Switzerland is disposing of M-Way, a chain of 28 e-bike and kick-scooter stores in the country with its own e-tail site and a staff of about 100. The acquirer is the Swiss E-mobility Group, which already owns the ...
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News briefs
Nike has acquired TraceMe, a start-up founded by Russell Wilson,...
Nike has acquired TraceMe, a start-up founded by Russell Wilson, a quarterback with the Seattle Seahawks, an American football team, and funded to the tune of $9 million by the Madrona Venture Group and the founders of Amazon, Alibaba and YouTube: Jeff Bezos, Joe Tsai and Chad Hurley, respectively. TraceMe ...
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News briefs
Asics has built a 5,000-square-meter training center in Tokyo that...
Asics has built a 5,000-square-meter training center in Tokyo that will allow athletes to exercise in low-oxygen conditions. The new Asics Sports Complex will open its doors to the public on Nov. 1. Oxygen levels will vary by the day of the week to mimic the levels at altitudes from ...
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News briefs
Fitbit is moving the manufacturing of its trackers and smartwatches...
Fitbit is moving the manufacturing of its trackers and smartwatches out of China. As of January 2020, they will be manufactured elsewhere and no longer be subject to the new tariffs imposed by the U.S. government.
