News Briefs – Page 369
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News briefs
Nike has launched a special collection of sneakers developed together...
Nike has launched a special collection of sneakers developed together with Levi's. Nike's Air Force 1 Low and Air Force 1 High sneaker models have special design elements, such as laser-engraved double logos, including Levi's logo and Nike's Swoosh logo. The limited edition became available online and in selected Levi's stores ...
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News briefs
The Swimming division of Head Sport is developing a new...
The Swimming division of Head Sport is developing a new line of open-water neoprene suits. This expansion of the current line of suits is at the testing stage and will form part of Head's product introductions for 2020. The company will have a booth at the forthcoming International Triathlon Union ...
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News briefs
Kookaburra, the Australian manufacturer of sporting goods, has been developing...
Kookaburra, the Australian manufacturer of sporting goods, has been developing a smart ball for cricket. A microlight chip embedded in the ball measures the number of revolutions, delivery speed and other pre- and post-bounce data and sends them to an app that runs on smartphones and tablets. The ball is ...
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News briefs
Toray has developed the Summer Shield, a new fabric that...
Toray has developed the Summer Shield, a new fabric that is said to block 100 percent of light and more than 99 percent of harmful ultraviolet rays. According to the company, the temperature under canopy shelters incorporating the new fabric is 4°C to 7°C lower than with conventional fabrics. The ...
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News briefs
Arc'teryx, a brand of Amer Sports, has introduced a climbing...
Arc'teryx, a brand of Amer Sports, has introduced a climbing jacket that uses a new, proprietary face fabric called Fortius Air 20. The Proton LT Hoody jacket has been described by Arc'teryx as “the most durable and insulated climbing jacket to date.” The Fortius 20 face fabric offers hardwearing durability ...
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News briefs
Briko is launching a new cycling helmet that is said...
Briko is launching a new cycling helmet that is said to considerably raise the bar in terms of the cyclists' awareness of what is going on around them, for maximum safety. The Briko Cerebellum One features a smart microprocessor under the liner, complete with radar, front and rear full HD ...
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News briefs
Reebok launched a limited collection of sneakers together with three...
Reebok launched a limited collection of sneakers together with three well-known sneaker stores in Germany on July 27. The collection's theme is “international food.” The prints on the shoe models show new interpretations of typical advertising for restaurants. Next to T-shirts, socks, caps and bags, Reebok is offering three limited ...
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News briefs
Adidas Originals has cooperated with Arizona Iced Tea for a...
Adidas Originals has cooperated with Arizona Iced Tea for a limited edition of sneakers, priced at 99 cents (€0.88) per pair – the same as a can of iced tea. There were two models, the Continental 80 and the Yung 1, each available in two designs matching that of an ...
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News briefs
Canada Goose began seeking Intuit designers for a special collection...
Canada Goose began seeking Intuit designers for a special collection in January of this year, and Project Atigi has now been extended and expanded. The Canadian outdoor brand is planning to commission 20 native designers from the Inuvialuit Settlement Region, Nunatsiavut, Nunavut and Nunavik – all four regions of the ...
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News briefs
Columbia Sportswear has introduced in the U.S. a footwear line...
Columbia Sportswear has introduced in the U.S. a footwear line designed for both the city and the trail. The SH/FT Collection takes inspiration from the growing tendency among city dwellers to seek balance in their lives by heading to the outdoors. The idea, as Columbia puts it, is to allow ...
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News briefs
Tessitura Taiana Virgilio, the Italian fabric developer based in...
Tessitura Taiana Virgilio, the Italian fabric developer based in Olgiate Comasco, has worked with The Woolmark Company to launch a new fabric designed for use in extreme performance. The new product, called Kinetech Wolf Wool, is a three-layer fabric, but engineered in a single woven structure, with one side made ...
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News briefs
Adidas has signed multi-year endorsement deal with the world's number-one...
Adidas has signed multi-year endorsement deal with the world's number-one alpine skier, Mikaela Shiffrin. The 24-year-old native of Colorado won 17 World Cup titles in 2018/19, the highest tally for a single season of any skier – regardless of gender – in history. Shiffrin's training goes beyond skiing to include ...
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News briefs
Although it already sponsors a few e-sports teams, Adidas has...
Although it already sponsors a few e-sports teams, Adidas has signed its first sponsorship deal with an individual e-sports athlete: Tyler Blevins, better known as Ninja. Blevins is a professional gamer and gaming streamer who raised eyebrows in the videogame world at the start of August by switching his streaming ...
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News briefs
Hummel, the Danish sportswear brand, has signed a four-year deal...
Hummel, the Danish sportswear brand, has signed a four-year deal to become the official technical kit supplier to the Wigan Warriors rugby club, whose previous sponsor was the Italian brand Erreà. Hummel will supply training apparel and leisurewear as well. The Warriors' new home and away kits will be revealed ...
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News briefs
Zanier has started a contest that allows customers to design...
Zanier has started a contest that allows customers to design glove models in the Go Wild collection for the 2020/21 season. A team at Zanier will first select the three best products from the submissions. The winner will be nominated by the online community on Facebook. The best design will ...
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News briefs
Sport 2000, the German buying group, has announced its sponsorship...
Sport 2000, the German buying group, has announced its sponsorship of 1. FC Köln, the well-known football club from Cologne. The deal is part of Sport 2000's partnership with 11Teamsports, which has been sponsoring the same football club since July 2019. Sport 2000 undertook a similar sponsorship of VfB Stuttgart's Mercedes-Benz ...
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News briefs
Under Armour and Zalando have joined forces for a new...
Under Armour and Zalando have joined forces for a new marketing campaign called “Shepwr” (pronounced “she power”). The brands will be accompanying a purely female influencer group, along with the Berlin-based musician Lary Poppins, on a three-day workout. The athletes will be demonstrating exercises on their social-media channels and providing ...
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News briefs
As part of Adidas' “She Breaks Barriers” initiative, Stadium will...
As part of Adidas' “She Breaks Barriers” initiative, Stadium will be broadcasting the stories of struggle and success of a roster of star female athletes. Stadium is a 24/7 multi-platform sports network, featuring exclusive live and on-demand games and events. The special two-part broadcast, which began on Aug. 26, is ...
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News briefs
Mike Ashley likes to go for struggling retail operations, despite...
Mike Ashley likes to go for struggling retail operations, despite his fiasco with his investments in Debenhams and House of Fraser. His company, Sports Direct International, has acquired the brand and other assets of Jack Wills, a British chain of upscale fashion stores catering to young people, for £12.75 million ...
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News briefs
A private investment firm, Black Rock, has agreed to put...
A private investment firm, Black Rock, has agreed to put up $875 million to buy a stake in the Authentic Sports Group (ABG), according to the Wall Street Journal, valuing the company at around $4 billion. It will apparently replace Leonard Green Partners as the largest shareholder in the American ...
