News Briefs – Page 380
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News briefs
Eurosima, the European association of action sports manufacturers, has announced...
Eurosima, the European association of action sports manufacturers, has announced the election of Jean-Louis Rodrigues as its new president. Rodrigues is Boardriders' general manager for wholesale for the EMEA region. He will take over from Wilco Prins, the former general manager of Rip Curl Europe, who has held two consecutive ...
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News briefs
Adidas, Foot Locker and Game of Thrones have teamed up...
Adidas, Foot Locker and Game of Thrones have teamed up for the release of a limited edition of shoes, called the Game of Thrones x Adidas Ultra Boost Collection. The limited edition takes inspiration from characters in the HBO series and includes six color combinations that pay homage to them. ...
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News briefs
Adidas and Ikea are collaborating to develop new home fitness...
Adidas and Ikea are collaborating to develop new home fitness solutions, with the purpose of increasing the number of “active homes” in which people can work out. Designers and product developers from both companies paid a visit to the homes of people in London, New York, Chicago and Shanghai in ...
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News briefs
Brandplus is the new footwear licensee of O'Neill. The cooperation...
Brandplus is the new footwear licensee of O'Neill. The cooperation started with this year's spring/summer 2019 season. Pointbreak, a subsidiary of Brandplus, has the licensing rights for the member states of the European Union, Russia, Norway, Serbia, Switzerland, Lichtenstein, Monaco, Kosovo, Macedonia, Bosnia-Herzegovina, Montenegro and Turkey. Brandplus was created in ...
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News briefs
Ecco Golf has been awarded a Red Dot Award for...
Ecco Golf has been awarded a Red Dot Award for its S-Lite golf shoe. The Red Dot awards look at products from nearly 50 categories, and honor products for their excellence in design. The S-Lite is described as the lightest leather golf shoe that Ecco Golf has ever produced. The ...
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News briefs
New Balance has partnered with Genies, the maker of digital...
New Balance has partnered with Genies, the maker of digital avatars, for the release of its Fresh Foam Roav shoe. The Genies app allows users to create their idealized selves by choosing from thousands of personality types, eye color, hair style and other features, and now also from New Balance ...
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News briefs
Nike has taken the Outdoor Grand Prix at the Cannes...
Nike has taken the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity. The jury for the French awards in communications, advertising and marketing was delighted with the “Dream Crazy” campaign that Nike put together with its longstanding ad agency, Wieden + Kennedy of Portland, Oregon. The ad ...
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News briefs
SportScheck, the leading German sporting goods retailer, will organize running...
SportScheck, the leading German sporting goods retailer, will organize running events in 17 German cities including Hamburg, Munich, Cologne and Berlin over the next six months. Under Armour will be the main sponsor of the events. SportScheck will combine the events with various “digital challenges” via its MapMyRun app. Users ...
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News briefs
Expanding its digital marketing operations, Uhlsport launched a blog with...
Expanding its digital marketing operations, Uhlsport launched a blog with a focus on goalkeepers on June 6. According to the German company, almost half of the goalkeepers playing in German first-league football clubs are partners of Uhlsport. The blog features a combination of news on top goalkeepers and football teams ...
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News briefs
Spyder has renewed and expanded its sponsorship of the U.S....
Spyder has renewed and expanded its sponsorship of the U.S. Ski Team through the year 2023. The American sportswear company has been the team's exclusive supplier of official apparel since 1989. It will be designing and supplying men's and women's uniforms not only for the Alpine team, as before, but ...
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News briefs
Danny MacAskill, the mountain-biker known for combining urban and outdoor...
Danny MacAskill, the mountain-biker known for combining urban and outdoor styles, has signed a sponsorship deal with Adidas Outdoor. MacAskill has been wearing Adidas' Five Ten shoe brand for about a decade, but Adidas has decided to stop using the Five Ten brand name, and the athlete will now be ...
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News briefs
BasicNet has announced a new multi-year partnership deal with Genoa...
BasicNet has announced a new multi-year partnership deal with Genoa C.F.C. taking the place of Lotto. Kappa had previously sponsored the Italian football club, in the late 1990s. Under the terms of the new agreement, the club's teams will be wearing products of BasicNet's brands including Kappa, Robe di Kappa, ...
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News briefs
Macron is the new technical sponsor of the Zebre Rugby...
Macron is the new technical sponsor of the Zebre Rugby Club, the Italian professional rugby union team that competes in the Pro14 and EPCR Challenge Cup competitions. The club, which was founded in 1973, is based in Parma, in Italy's northwest.
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News briefs
BasicNet, the company founded by Marco Boglione in 1994 through...
BasicNet, the company founded by Marco Boglione in 1994 through the acquisition of a former knitwear company, got a special prize at the Pitti Uomo fair in Florence earlier this month as “the first marketplace in the history of clothing.” Today, BasicNet, which owns and licenses Kappa, K-Way, Sebago, Superga ...
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News briefs
The 3rd edition of the Sea Otter Europe Costa Brava-Girona...
The 3rd edition of the Sea Otter Europe Costa Brava-Girona Bike Show, which took place from May 31 to June 2, attracted 6,100 cyclists from different disciplines and more than 60,000 visitors, surpassing the 50,000 visitors of last year's edition. Exhibitors and cyclists came from more than 50 countries, highlighting ...
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News briefs
Adidas organized a long-standing running event, called “Run for the...
Adidas organized a long-standing running event, called “Run for the Oceans,” at the company's new headquarters in Herzogenaurach on June 11. Roland Auschel, sales director Adidas, Harm Ohlmeyer, financial director, Gina Lückenkemper, a world-class sprinter, Sebastian Steudtner, a big wave surfer, and Ian Thorpe, the Australian swim legend, were in ...
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News briefs
Arc'teryx has launched Rock Solid Used Gear, a “repurposing hub”...
Arc'teryx has launched Rock Solid Used Gear, a “repurposing hub” that tries to extend product life and thereby reduce the company's environmental footprint. The Canadian outdoor brand will be buying back used gear, cleaning and repairing it, and reselling it at a discount. In the U.S., customers can either take ...
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News briefs
Polygiene has appointed Pamela Ravasio to its advisory board, showing...
Polygiene has appointed Pamela Ravasio to its advisory board, showing the company's increasing focus on sustainability issues. Ravasio has long-standing experience in the sustainability, textile, sports and outdoor sectors. She was recently appointed global stakeholder manager at Hohenstein. Previously, she served as head of corporate social responsibility and sustainability at ...
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News briefs
Asics claims to have become the world's first sporting goods...
Asics claims to have become the world's first sporting goods manufacturer to support the task force on Climate-Related Financial Disclosures (TCFD). The task force was established by the Financial Stability Board, an international body that monitors and assesses vulnerabilities affecting the global financial system, to drive effective and consistent disclosures ...
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News briefs
Toray has announced the creation of a new nylon fiber...
Toray has announced the creation of a new nylon fiber that could help reduce the toxicity problem of durable water-repellent (DWR) treatments in outdoor gear. The new nylon is said to offer high water repellency despite using a DWR treatment with a lower environmental cost than those based on traditional ...
