News Briefs – Page 386
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News briefs
Lacoste made its catwalk debut during Paris Fashion Week with...
Lacoste made its catwalk debut during Paris Fashion Week with a show at the Tennis Club de Paris, in the elegant 16th district of France's capital city, not far from the venue of the Roland Garros tournament. The collection, for autumn/winter 2019, is inspired by the sportswear roots of the ...
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News briefs
Canada Goose and Gore-Tex have partnered on a limited-edition capsule...
Canada Goose and Gore-Tex have partnered on a limited-edition capsule collection of outerwear, known as the “Nomad” collection, designed to protect from rough elements such as downpours and harsh winds. The product line comprises two new, lightweight outerwear styles: the Nomad Jacket and the Nomad HyBridge Lite Jacket. Both jackets ...
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News briefs
Life Fitness has launched a digital advertising platform called Life...
Life Fitness has launched a digital advertising platform called Life Fitness Media. The system will enable the supplier of commercial fitness equipment to channel advertising through machines – notably cardio equipment – that it has already been sold to gyms, universities, hotels, corporations and other clients. The American company has ...
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News briefs
Wilson Sporting Goods and the International Basketball Federation (Fiba) have...
Wilson Sporting Goods and the International Basketball Federation (Fiba) have extended their partnership for three-on-three (3×3) basketball through 2028, covering the next three Summer Olympic Games. Wilson will be supplying official game balls for all official 3x3 competitions. This includes the Olympics, as the sport will become one of the ...
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News briefs
With a three-year deal running through the 2021 season, Kask...
With a three-year deal running through the 2021 season, Kask has become the official supplier of helmets for Ironman races in Europe, the Middle East and Africa (EMEA). The Italian helmet maker has been trying to raise its profile in that market. It will be present for Ironman and Ironman ...
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News briefs
Neen Williams has parted ways with the apparel brand Altamont...
Neen Williams has parted ways with the apparel brand Altamont to become the first skateboarder on Lululemon's roster of brand ambassadors. He joins the snowboarders Alex Diebold and Craig McMorris, the surfers Mark Healy, Evan Valiere and Dennis Walsh, and the kite surfer Damien LeRoy.
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News briefs
Macron is the new technical sponsor of the Newcastle Falcons,...
Macron is the new technical sponsor of the Newcastle Falcons, the English rugby union team that plays in the English Premiership. The long-term partnership will start in the 2019/20 season and last until 2024. The agreement also covers The Thunder, the Rugby League team. In addition, Macron has extended its partnership ...
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News briefs
Macron is the new technical partner of Post SV Nuremberg,...
Macron is the new technical partner of Post SV Nuremberg, one of the largest recreational multisport associations in Germany, with more than 19,000 registered members and 140 teams across various sports. The Italian sportswear company will dress all the registered members and teams of the association.
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News briefs
The National Basketball Association (NBA) will reportedly allow NBA clubs...
The National Basketball Association (NBA) will reportedly allow NBA clubs to exercise the option to sell international sponsorship rights for the first time, starting from the next season. According to the Sports Business Journal (SBJ), an agreement was reached between the team owners at a recent board of governors' meeting, ...
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News briefs
Under Armour has announced a partnership with the Turf Games,...
Under Armour has announced a partnership with the Turf Games, which will see the Turf Games Summer Festival rebranded as the “Under Armour Turf Games 2019.” The deal will also see the fitness brand serving as lead sponsor for all other Turf Games events in 2019, and technical apparel supplier ...
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News briefs
Umbro has extended its kit partnership deal with West Ham...
Umbro has extended its kit partnership deal with West Ham United through to the summer of 2023. The sportswear brand will remain as the official technical partner of the Premier League club, supplying all official playing kits, from first team to youth and schoolboy level, as well as training products ...
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News briefs
Nike Skateboarding has signed a new partnership deal with the...
Nike Skateboarding has signed a new partnership deal with the French roller and skateboarding federation (FFRS). As reported by the French newspaper L'Equipe, the sports brand will dress France's skateboard team until the Paris Olympics in 2024. The sport of skateboarding is set to make its Olympic debut at the ...
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News briefs
Salomon is launching a new edition of the Salomon Women's...
Salomon is launching a new edition of the Salomon Women's Weekend, which will give a group of female outdoor enthusiasts the opportunity of an adventurous week-end in the outdoors. The Salomon Women's Weekend will take place on June 20-23, but the precise location, in Europe, is still a secret. This ...
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News briefs
Buff has announced Jolanda Neff as a new brand ambassador....
Buff has announced Jolanda Neff as a new brand ambassador. Buff will be the official and exclusive sponsor of the Swiss cyclist for headwear and neckwear, in- and out-of-competition. Jolanda Neff, 26, is the current MTB XCO World and European champion. As a brand ambassador, she will also evaluate Buff ...
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News briefs
Canada Goose complemented its spring 2019 Dry Anywhere campaign with...
Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, ...
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News briefs
Brooks Running has established a two-year partnership with International Front...
Brooks Running has established a two-year partnership with International Front Runners (IFR) to promote inclusion in running. Founded in San Francisco in 1974 and formalized in 1999, IFR is a network of about a hundred lesbian, gay, bisexual, transgender and queer (LGBTQ+) running clubs. Most are in the U.S. or ...
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News briefs
VF Corp. has become a signatory to the Fashion Industry...
VF Corp. has become a signatory to the Fashion Industry Charter for Climate Change, which means that the lifestyle group commits to net-zero emissions by 2050. VF owns a large portfolio of brands including The North Face, Timberland, Vans, Wrangler and others. The signatories of the charter also commit to ...
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News briefs
Ternua is launching a capsule collection of eco-dyed garments, based...
Ternua is launching a capsule collection of eco-dyed garments, based on its Nutcycle project, which the Spanish firm presented last year. The Nutcycle project reuses agricultural waste and applies it to garments as a natural dye, avoiding the use of artificial dyes. Besides natural dyes, the new capsule collection uses ...
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News briefs
Ternua is including technical running pants made from fishing nets...
Ternua is including technical running pants made from fishing nets in its spring/summer 2019 collection. The Neon Capri model is made with Econyl yarn from the recycling of fishing nets collected through the Redcycle project. Through this project, 12 tons of fishing nets abandoned on the Basque coasts in 2016 ...
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News briefs
Patagonia has launched Artifishal, a docu-film about the fight for...
Patagonia has launched Artifishal, a docu-film about the fight for the future of wild fish and the environment that supports them. The 80-minute film explores the threats posed by fish hatcheries and fish farms, and the wild salmon's slide toward extinction. Artifishal will be showing in Patagonia stores in the ...
