News Briefs – Page 39
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News briefsMaui Jim and Red Bull sign 3-year partnership for action sports events
Maui Jim has announced that it has signed a three-year partnership with Red Bull for the “co-creation” of a series of action sports events. The Red Bull-branded events, focused on skateboarding and watersports, include Boarding Pass and Terminal Takeover (skate, New Orleans), Magnitude (surf, Hawaii), Cope‘n’waken (wakeboard, Copenhagen, Denmark), King ...
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News briefsNike launches open-source grantmaking guide
Nike celebrated the fourth anniversary of its Black Community Commitment (BCC), a ten-year, $140 million investment to advance racial equity and help eradicate racism, with an event in Washington, D.C. on Feb. 21-22, called “Path to Progress.” During the event, Nike unveiled the “Nike Social & Community Impact Grantmaking Guide,” ...
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News briefsAdidas launches global Yeezy inventory rollout
Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale. In accordance with its earlier announcement in 2024, Adidas is set to unveil its remaining Yeezy inventory, featuring ...
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News briefsNew Balance’s European sales grew by 35 percent in 2023
Overall, the privately held Boston company New Balance grew annual revenues by 23 percent last year to reach $6.5 billion worldwide, according to Joe Preston, President and CEO, fueled by double-digit growth and market share gains across every global market. Additionally, the group, which presently counts 350 contracted athletes and ...
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News briefsLululemon and Samsara Eco introduce enzymatically recycled nylon product
Source: Lululemon Lululemon’s Swiftly top Lululemon and Samsara Eco, an Australian environmental technology start-up, have debuted what they claim is the world’s first enzymatically recycled nylon 6,6 product. Lululemon has created samples of its Swiftly Tech Long-Sleeve Top using recycled nylon 6,6 made with Samsara Eco’s technology. ...
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News briefsOn expands global retail reach with new store in Portland
Swiss performance sportswear brand On revealed plans for its latest store opening in Portland, Ore., marking a significant step in its ongoing global retail expansion. Scheduled for Saturday, Feb. 24, the store will debut on NW 23rd Avenue, situated just a mile from the brand’s Americas headquarters. Britt Olsen, GM ...
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News briefsAuthentic partners with Aldo for Hunter Bags in North America
Authentic Brands Group has announced a partnership with Canadian retailer Aldo Group for bags by Hunter, the British brand known for its iconic Original Wellington boots and acquired by Authentic in mid-2023. The Batra Group and Marc Fisher Footwear were then selected as license partners for Hunter’s footwear in the ...
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News briefs
Sports Direct integrates On products in flagship stores
After a long time, Sports Direct will finally integrate On in their flagship stores.
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefsPuma partners with F1 Academy
Puma has unveiled a new partnership with F1 Academy, a female-only racing championship, which will start its second season in early March. Under the terms of the agreement, Puma becomes a key race gear supplier to six F1 Academy drivers. The brand is also making a statement with “one exceptional ...
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News briefsBowflex may be on the brink
Bowflex, the publicly traded fitness company, which rebranded itself from Nautilus, is facing liquidity issues that may lead to a bankruptcy filing or an outright sale of the Seattle-based business. In a public filing yesterday, the company cited both deteriorating macroeconomic concerns and a decline in customer demand, challenging its ...
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News briefsSaudi Arabia to host one if its first international women’s football championships
This year, according to SportsProMedia, Saudi Arabia will be hosting the West Asian Football Federation (WAFF) women’s championship, now in its eighth edition and scheduled for Feb. 19–26 in Jeddah. Never before has an 11-a-side women’s soccer tournament been held in the country, and never before has the Saudi Arabian ...
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News briefsAdidas Originals and Edison Chen unveil new Superstar sneaker
Adidas Originals and Edison Chen, in the wake of their successful debut collaboration at Shanghai Fashion Week, unveil their first global footwear release: the Clot Superstar by Edison Chen. This partnership marks the convergence of two iconic entities, promising a fresh era of creative innovation and cultural exchange. The Clot ...
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News briefsEngland Golf signs IWG’s “Brighton plus Helsinki Declaration”
England Golf, the governing body for amateur golf in England, has announced that it has signed the International Working Group (IWG) on Women and Sport’s “Brighton plus Helsinki Declaration.” It is the first golfing body in the U.K. to do so, claims England Golf. The Declaration was signed by England ...
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News briefsAsics partners with Saudi Sports for All Federation
Asics Arabia, the Middle East arm of Japanese sportswear brand Asics, and the Saudi Sports for All Federation (SFA) have joined forces in a partnership to promote sports and physical activities in the Kingdom. Under the terms of the agreement, Asics Arabia will serve as a strategic partner for two ...
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News briefsSkechers opens new distribution center in Japan
Skechers is launching a new high-tech distribution center in Minato City, Tokyo. The facility was built with technology from Hai Robotics, with support from material handling consulting company MHE Solutions. The investment is meant to help Skechers meet the growing demand for its products on the Japanese market. The Hai ...
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News briefsPepsi and Shaq Unveil Unique ’Sneak’er Collaboration
In a nostalgic reunion, Pepsi and basketball icon Shaquille O’Neal have joined forces with Reebok to unveil the Pepsi ‘Sneak’er. Crafted from an original pair of Reebok Pump Shaq Attaqs, the sneakers feature a mini can of Pepsi embedded in the sole. Shaq debuted the custom kicks during All-Star weekend, ...
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News briefsBjörn Borg's footwear partner undergoes restructuring
Serve&Volley, the footwear licensee partner of Björn Borg, a subsidiary of Unlimited Footwear Group, has begun restructuring proceedings in the Netherlands. The company is responsible for designing and distributing Björn Borg shoes across Europe, excluding Sweden, Finland, and Denmark. CEO of Björn Borg, Henrik Bunge, stated, “We had already started ...
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News briefsArsenal unveils sporty fashion line
Arsenal Football Club has unveiled a new fashion line inspired by its Hale End academy, designed by emerging talent Naomi Brady. The collection, comprising 10 pieces, aims to celebrate “future brilliance on and off the pitch” and includes a windbreaker jacket, sweatshirt, and hoodie. Brady, a South London native, was ...
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News briefsStellar 2023 at 360 Padel Group
360 Padel Group’s revenue for 2023 rose 20 percent year-on-year to exceed €60 million, according to TradeSport. The company’s Pádel Nuestro retail division saw B2C sales rise 22 percent, with own stores doubling their sales. B2B sales rose by 12 percent. Sales at the pádel brand Siux (ProPadel Group), with ...
